{"id":145809,"date":"2024-10-05T02:59:58","date_gmt":"2024-10-05T00:59:58","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=341637"},"modified":"2025-06-12T10:35:01","modified_gmt":"2025-06-12T09:35:01","slug":"google-teste-le-check-mark-bleu-dans-les-recherches","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/fr\/google-teste-le-check-mark-bleu-dans-les-recherches\/","title":{"rendered":"Google teste le \u00ab check mark \u00bb bleu dans les recherches"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Avec l&#8217;irruption de l&#8217;intelligence artificielle g\u00e9n\u00e9rative, il devient de plus en plus difficile de v\u00e9rifier si l&#8217;information qui nous parvient est r\u00e9elle ou non. Pour r\u00e9soudre une partie du probl\u00e8me, <strong>Google<\/strong> a commenc\u00e9 \u00e0 mettre en place un nouveau syst\u00e8me de v\u00e9rification, la c\u00e9l\u00e8bre <strong>coche bleue ou \u00ab check mark \u00bb bleu. <\/strong><\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-m\/p\/f875d630-96d4-11e6-b152-00163ed833e7\/814375157\/chrome-logo\" alt=\"Google Chrome\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Google Chrome<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/chrome.fr.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">T\u00c9L\u00c9CHARGER<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        \r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/chrome.fr.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Certains utilisateurs ont d\u00e9j\u00e0 commenc\u00e9 \u00e0 voir cette ic\u00f4ne \u00e0 c\u00f4t\u00e9 des liens de soci\u00e9t\u00e9s comme Meta ou Apple. L&#8217;objectif est de montrer \u00e0 l&#8217;utilisateur qu&#8217;il acc\u00e8de aux sites web authentiques et non \u00e0 une imitation de ceux-ci. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une porte-parole de Google a d\u00e9clar\u00e9 \u00e0 <a href=\"https:\/\/www.theverge.com\/2024\/10\/4\/24261877\/google-search-verified-checkmarks-experiment-feature\" target=\"_blank\" rel=\"noopener nofollow\" title=\"The Verge\">The Verge<\/a> que \u00ab nous exp\u00e9rimentons continuellement des fonctionnalit\u00e9s qui peuvent aider les clients \u00e0 identifier les entreprises en ligne fiables \u00bb. Elle explique \u00e9galement qu&#8217;ils \u00ab m\u00e8nent une petite exp\u00e9rience o\u00f9 des <strong>symboles de v\u00e9rification<\/strong> sont affich\u00e9s \u00e0 c\u00f4t\u00e9 de certaines entreprises sur Google \u00bb. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous passez la souris sur ces symboles, un texte appara\u00eet o\u00f9 il est pr\u00e9cis\u00e9 que \u00ab cet ic\u00f4ne appara\u00eet parce que <strong>les signaux de Google sugg\u00e8rent que cette entreprise est bien ce qu&#8217;elle pr\u00e9tend \u00eatre<\/strong>. Google ne peut pas garantir la fiabilit\u00e9 de cette entreprise ou de ses produits \u00bb. Cette v\u00e9rification provient, en partie, de l&#8217;intervention humaine en \u00e9tant soumise \u00e0 des <strong>r\u00e9visions manuelles. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette exp\u00e9rience avec les recherches semble provenir, en partie, de la fonction d&#8217;identification des messages de Google (Brand Indicators for Message Identification, \u00e9galement connu sous le sigle <strong>BIMI<\/strong>). Ce syst\u00e8me est utilis\u00e9 par la soci\u00e9t\u00e9 pour afficher le symbole de v\u00e9rification \u00e0 c\u00f4t\u00e9 de certains exp\u00e9diteurs de Gmail.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/2\/2024\/10\/google-1.jpg\" alt=\"\" class=\"wp-image-341638\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 un moment o\u00f9 nous sommes plus <strong>connect\u00e9s<\/strong> que jamais en tant que soci\u00e9t\u00e9, des syst\u00e8mes comme celui propos\u00e9 par Google repr\u00e9sentent une grande mesure pour \u00e9viter la prolif\u00e9ration de sites web frauduleux. Pour l&#8217;instant, Google continue de tester son syst\u00e8me de v\u00e9rification et <strong>on ne sait pas quand il sera d\u00e9ploy\u00e9 \u00e0 l&#8217;\u00e9chelle mondiale. <\/strong><\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-m\/p\/f875d630-96d4-11e6-b152-00163ed833e7\/814375157\/chrome-logo\" alt=\"Google Chrome\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Google Chrome<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/chrome.fr.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">T\u00c9L\u00c9CHARGER<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        \r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/chrome.fr.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Avec l&#8217;irruption de l&#8217;intelligence artificielle g\u00e9n\u00e9rative, il devient de plus en plus difficile de v\u00e9rifier si l&#8217;information qui nous parvient est r\u00e9elle ou non. Pour r\u00e9soudre une partie du probl\u00e8me, Google a commenc\u00e9 \u00e0 mettre en place un nouveau syst\u00e8me de v\u00e9rification, la c\u00e9l\u00e8bre coche bleue ou \u00ab check mark \u00bb bleu. Certains utilisateurs ont d\u00e9j\u00e0 commenc\u00e9 \u00e0 voir cette ic\u00f4ne \u00e0 c\u00f4t\u00e9 des liens de soci\u00e9t\u00e9s comme Meta ou Apple. L&#8217;objectif est de montrer \u00e0 l&#8217;utilisateur qu&#8217;il acc\u00e8de aux sites web authentiques et non \u00e0 une imitation de ceux-ci. Une porte-parole de Google a d\u00e9clar\u00e9 \u00e0 The Verge que \u00ab nous exp\u00e9rimentons continuellement des fonctionnalit\u00e9s qui [\u2026]<\/p>\n","protected":false},"author":9211,"featured_media":145811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":1},"categories":[16761],"tags":[],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-145809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/145809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/users\/9211"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/comments?post=145809"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/145809\/revisions"}],"predecessor-version":[{"id":159926,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/145809\/revisions\/159926"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media\/145811"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media?parent=145809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/categories?post=145809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/tags?post=145809"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/usertag?post=145809"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/vertical?post=145809"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/content-category?post=145809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}