{"id":146239,"date":"2024-10-15T16:14:44","date_gmt":"2024-10-15T14:14:44","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=342189"},"modified":"2025-06-12T10:32:54","modified_gmt":"2025-06-12T09:32:54","slug":"adobe-lance-son-ia-generatrice-de-videos-et-ca-a-lair-spectaculaire","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/fr\/adobe-lance-son-ia-generatrice-de-videos-et-ca-a-lair-spectaculaire\/","title":{"rendered":"Adobe lance son IA g\u00e9n\u00e9ratrice de vid\u00e9os et \u00e7a a l&#8217;air spectaculaire"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Adobe<\/strong> a <a href=\"https:\/\/blog.adobe.com\/en\/publish\/2024\/10\/14\/generative-extend-in-premiere-pro\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">pr\u00e9sent\u00e9<\/a> <strong>Firefly Video Model<\/strong>, un nouvel outil d&#8217;intelligence artificielle qui permet de g\u00e9n\u00e9rer des vid\u00e9os \u00e0 partir de texte, rejoignant ainsi la liste croissante d&#8217;entreprises comme <strong>OpenAI<\/strong>, <strong>Google<\/strong>, <strong>Meta<\/strong> ou <strong>Runway<\/strong>, qui offrent des solutions similaires.<\/p>\n\n\n<div class=\"sc-card-starred-link\">\r\n  <div class=\"sc-card-starred-link__body\">\r\n    <div class=\"sc-card-starred-link__row clearfix\">\r\n      <div class=\"sc-card-starred-link__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-starred-link__img\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2024\/09\/newsletter.png\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-starred-link__col-title\">\r\n        <p class=\"sc-card-starred-link__title\">Abonnez-vous \u00e0 la newsletter de Softonic et recevez les derni\u00e8res nouveaut\u00e9s en technologie, jeux vid\u00e9o et offres directement dans votre bo\u00eete<\/p>\r\n        <a class=\"sc-card-starred-link__button\" href=\"https:\/\/softonic-fr.beehiiv.com\/subscribe\" target=\"_blank\" rel=\"noopener noreferrer sponsored\">Abonnez-vous (c'est GRATUIT) \u25ba<\/a>\r\n      <\/div>\r\n    <\/div>\r\n    <a class=\"sc-card-starred-link__link\" href=\"https:\/\/softonic-fr.beehiiv.com\/subscribe\" target=\"_blank\" rel=\"noopener noreferrer sponsored\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Lors de son lancement, Adobe affirme que son mod\u00e8le adopte une approche diff\u00e9rente de celle des autres g\u00e9n\u00e9rateurs de vid\u00e9os disponibles sur le march\u00e9 : <strong>il est exclusivement entra\u00een\u00e9 avec du contenu sous licence<\/strong>, ce qui lui permet d&#8217;\u00e9viter les probl\u00e8mes \u00e9thiques et de droits d&#8217;auteur auxquels d&#8217;autres IA ont d\u00fb faire face. La soci\u00e9t\u00e9 d\u00e9clare que son mod\u00e8le est <strong>\u00ab le premier mod\u00e8le vid\u00e9o disponible publiquement con\u00e7u pour \u00eatre commercialement s\u00fbr \u00bb<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bien que le lancement g\u00e9n\u00e9ral n&#8217;ait pas encore de date pr\u00e9cise, Adobe a ouvert une <strong>p\u00e9riode de test b\u00eata<\/strong> o\u00f9 seuls les utilisateurs sur liste d&#8217;attente pourront acc\u00e9der au Firefly Video Model. Le d\u00e9veloppement de cet outil a commenc\u00e9 en avril 2023 et est bas\u00e9 sur les techniques qu&#8217;Adobe a perfectionn\u00e9es avec <strong>Firefly, son mod\u00e8le de synth\u00e8se d&#8217;images, d\u00e9j\u00e0 int\u00e9gr\u00e9 dans Photoshop<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Adobe Firefly Video Model Coming Soon | Adobe Video\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/puEgugluadk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Le principal public cible d&#8217;Adobe est constitu\u00e9 de professionnels du monde du divertissement, tels que les cr\u00e9ateurs et \u00e9diteurs vid\u00e9o, car le mod\u00e8le vid\u00e9o Firefly <strong>permet de cr\u00e9er des s\u00e9quences qui s&#8217;int\u00e8grent naturellement au contenu audiovisuel traditionnel<\/strong>. L&#8217;entreprise n&#8217;a pas encore r\u00e9v\u00e9l\u00e9 quels clients utilisent actuellement ces outils, bien que selon <strong><a href=\"https:\/\/www.reuters.com\/technology\/artificial-intelligence\/adobe-starts-roll-out-ai-video-tools-challenging-openai-meta-2024-10-14\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Reuters<\/a><\/strong>, de grandes marques comme <strong>Gatorade et Mattel utilisent d\u00e9j\u00e0 la technologie d&#8217;Adobe pour personnaliser les designs et emballages de produits<\/strong>, tels que les bouteilles de Gatorade ou l&#8217;emballage des poup\u00e9es Barbie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Malgr\u00e9 l&#8217;enthousiasme de certaines marques, les outils de g\u00e9n\u00e9ration de vid\u00e9o par IA, comme le nouveau d&#8217;Adobe, pourraient rencontrer <strong>une certaine r\u00e9sistance au sein de la communaut\u00e9 cr\u00e9ative<\/strong>. Un cas r\u00e9cent a \u00e9t\u00e9 la publicit\u00e9 effrayante de <strong>Toys \u201cR\u201d Us<\/strong>, g\u00e9n\u00e9r\u00e9e par IA avec le mod\u00e8le <strong>Sora<\/strong> d&#8217;OpenAI, qui a \u00e9t\u00e9 vivement critiqu\u00e9e sur les r\u00e9seaux sociaux pour la qualit\u00e9 des r\u00e9sultats et pour des questions \u00e9thiques.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/e20b6649-fceb-482d-b926-7ef5a17aad21\/4142304025\/adobe-firefly-adobe%20firefly-icon.png\" alt=\"Adobe Firefly\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Adobe Firefly<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/adobe-firefly.fr.softonic.com\/aplicaciones-web\" target=\"_self\" rel=\"noopener noreferrer\">T\u00c9L\u00c9CHARGER<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        \r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/adobe-firefly.fr.softonic.com\/aplicaciones-web\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Adobe a pr\u00e9sent\u00e9 Firefly Video Model, un nouvel outil d&#8217;intelligence artificielle qui permet de g\u00e9n\u00e9rer des vid\u00e9os \u00e0 partir de texte, rejoignant ainsi la liste croissante d&#8217;entreprises comme OpenAI, Google, Meta ou Runway, qui offrent des solutions similaires. Lors de son lancement, Adobe affirme que son mod\u00e8le adopte une approche diff\u00e9rente de celle des autres g\u00e9n\u00e9rateurs de vid\u00e9os disponibles sur le march\u00e9 : il est exclusivement entra\u00een\u00e9 avec du contenu sous licence, ce qui lui permet d&#8217;\u00e9viter les probl\u00e8mes \u00e9thiques et de droits d&#8217;auteur auxquels d&#8217;autres IA ont d\u00fb faire face. La soci\u00e9t\u00e9 d\u00e9clare que son mod\u00e8le est \u00ab le premier [\u2026]<\/p>\n","protected":false},"author":9256,"featured_media":146241,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":2},"categories":[16761],"tags":[18000],"usertag":[],"vertical":[],"content-category":[17507],"class_list":["post-146239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-app-subdomain-redirectionadobe-firefly","content-category-ia"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/146239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/users\/9256"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/comments?post=146239"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/146239\/revisions"}],"predecessor-version":[{"id":159810,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/146239\/revisions\/159810"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media\/146241"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media?parent=146239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/categories?post=146239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/tags?post=146239"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/usertag?post=146239"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/vertical?post=146239"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/content-category?post=146239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}