{"id":147747,"date":"2024-11-15T00:05:50","date_gmt":"2024-11-14T23:05:50","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=343994"},"modified":"2025-06-12T10:26:25","modified_gmt":"2025-06-12T09:26:25","slug":"threads-aura-des-publicites-en-2025","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/fr\/threads-aura-des-publicites-en-2025\/","title":{"rendered":"Threads aura des publicit\u00e9s en 2025"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Meta <\/strong>pr\u00e9voit d&#8217;introduire des publicit\u00e9s sur sa plateforme au d\u00e9but de l&#8217;ann\u00e9e prochaine, selon Reuters. Le r\u00e9seau de microblogging a \u00e9t\u00e9 lanc\u00e9 en juillet 2023, p\u00e9riode qu&#8217;il a su exploiter pour attirer les utilisateurs qui ont quitt\u00e9 <strong>Twitter <\/strong>lors de la transition tumultueuse sous la direction d&#8217;Elon Musk.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-m\/p\/e07c30a6-9549-4bb9-9389-d91a74ffae11\/3938845856\/threads-from-instagram-Download-Threads-an-Instagram-app.jpg\" alt=\"Threads from Instagram\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Threads from Instagram<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/threads-from-instagram.fr.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">T\u00c9L\u00c9CHARGER<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        \r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/threads-from-instagram.fr.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 partir de janvier, Threads permettra \u00e0 un petit groupe de marques de publier des annonces sur la plateforme. Cette initiative sera dirig\u00e9e par une \u00e9quipe au sein de la division publicitaire d&#8217;Instagram, selon les informations rapport\u00e9es par Reuters. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un porte-parole de Meta a pr\u00e9cis\u00e9 que la priorit\u00e9 de Threads en ce moment est \u00ab <strong>cr\u00e9er de la valeur pour le consommateur<\/strong> \u00bb et qu&#8217;il n&#8217;existe \u00ab ni publicit\u00e9s ni fonctionnalit\u00e9s de mon\u00e9tisation \u00bb au sein de la plateforme. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le mois dernier, Zuckerberg a affirm\u00e9 que <strong>Threads avait d\u00e9j\u00e0 atteint 275 millions d&#8217;utilisateurs actifs mensuels<\/strong>. Bien que ce chiffre soit loin des presque 600 millions de X, il est certain que ce n&#8217;est pas mal du tout pour une plateforme qui n&#8217;a qu&#8217;un peu plus d&#8217;un an d&#8217;existence. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/2\/2023\/10\/mark-zuckerberg-threads-app-twitter-1024x576.jpg\" alt=\"R\u00e9seau social Threads et Mark Zuckerberg\" class=\"wp-image-312068\" style=\"width:630px;height:auto\" \/><\/figure>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-m\/p\/e07c30a6-9549-4bb9-9389-d91a74ffae11\/3938845856\/threads-from-instagram-Download-Threads-an-Instagram-app.jpg\" alt=\"Threads from Instagram\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Threads from Instagram<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/threads-from-instagram.fr.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">T\u00c9L\u00c9CHARGER<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        \r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/threads-from-instagram.fr.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Meta pr\u00e9voit d&#8217;introduire des publicit\u00e9s sur sa plateforme au d\u00e9but de l&#8217;ann\u00e9e prochaine, selon Reuters. Le r\u00e9seau de microblogging a \u00e9t\u00e9 lanc\u00e9 en juillet 2023, p\u00e9riode qu&#8217;il a exploit\u00e9e pour attirer les utilisateurs ayant quitt\u00e9 Twitter lors de la transition tumultueuse sous la direction d&#8217;Elon Musk. \u00c0 partir de janvier, Threads permettra \u00e0 un petit groupe de marques de publier des publicit\u00e9s sur la plateforme. Cette t\u00e2che serait confi\u00e9e \u00e0 une \u00e9quipe au sein de la division publicitaire d&#8217;Instagram, selon les informations rapport\u00e9es par Reuters. Un porte-parole de Meta a pr\u00e9cis\u00e9 que la priorit\u00e9 de Threads en ce moment est &#8220;cr\u00e9er de la valeur [&hellip;]<\/p>\n","protected":false},"author":9211,"featured_media":140678,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":1},"categories":[16761],"tags":[],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-147747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/147747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/users\/9211"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/comments?post=147747"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/147747\/revisions"}],"predecessor-version":[{"id":159457,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/147747\/revisions\/159457"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media\/140678"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media?parent=147747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/categories?post=147747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/tags?post=147747"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/usertag?post=147747"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/vertical?post=147747"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/content-category?post=147747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}