{"id":149261,"date":"2024-12-26T12:13:32","date_gmt":"2024-12-26T11:13:32","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=345939"},"modified":"2025-06-12T10:18:20","modified_gmt":"2025-06-12T09:18:20","slug":"youtube-veut-sattaquer-au-grand-probleme-de-lavenir-de-lia-dans-les-videos-avec-ce-nouvel-outil","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/fr\/youtube-veut-sattaquer-au-grand-probleme-de-lavenir-de-lia-dans-les-videos-avec-ce-nouvel-outil\/","title":{"rendered":"YouTube veut s&#039;attaquer au grand probl\u00e8me de l&#039;avenir de l&#039;IA dans les vid\u00e9os avec ce nouvel outil"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Nous vivons une \u00e9poque o\u00f9 la r\u00e9alit\u00e9 semble s&#8217;\u00eatre bris\u00e9e \u00e0 jamais. Non pas parce que la physique a cess\u00e9 de r\u00e9pondre aux grandes questions, mais parce que l&#8217;IA s&#8217;occupe de d\u00e9truire tout ce en quoi nous avons toujours pu avoir confiance<strong> : nos sens.<\/strong><\/p>\n\n\n<div class=\"sc-card-starred-link\">\r\n  <div class=\"sc-card-starred-link__body\">\r\n    <div class=\"sc-card-starred-link__row clearfix\">\r\n      <div class=\"sc-card-starred-link__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-starred-link__img\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2024\/09\/newsletter.png\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-starred-link__col-title\">\r\n        <p class=\"sc-card-starred-link__title\">Abonnez-vous \u00e0 la newsletter de Softonic et recevez les derni\u00e8res nouveaut\u00e9s en technologie, jeux vid\u00e9o et offres directement dans votre bo\u00eete<\/p>\r\n        <a class=\"sc-card-starred-link__button\" href=\"https:\/\/softonic-fr.beehiiv.com\/subscribe\" target=\"_blank\" rel=\"noopener noreferrer sponsored\">Abonnez-vous (c'est GRATUIT) \u25ba<\/a>\r\n      <\/div>\r\n    <\/div>\r\n    <a class=\"sc-card-starred-link__link\" href=\"https:\/\/softonic-fr.beehiiv.com\/subscribe\" target=\"_blank\" rel=\"noopener noreferrer sponsored\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">YouTube <a href=\"https:\/\/blog.youtube\/news-and-events\/creative-artists-agency-responsible-ai-tools-for-talent\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">s&#8217;est associ\u00e9 \u00e0 l&#8217;Agence des Artistes Cr\u00e9atifs (CAA<\/a> ) pour aider les cr\u00e9ateurs \u00e0 identifier sur la plateforme les contenus utilisant leur image g\u00e9n\u00e9r\u00e9e par intelligence artificielle et \u00e0 soumettre des demandes de retrait.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&#8217;entreprise testera les contr\u00f4les avec des c\u00e9l\u00e9brit\u00e9s et des sportifs au d\u00e9but de l&#8217;ann\u00e9e prochaine avant de les mettre \u00e0 disposition des \u00ab principaux cr\u00e9ateurs de YouTube, professionnels cr\u00e9atifs et autres partenaires de premier plan repr\u00e9sentant des talents \u00bb.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">YouTube Teams With CAA to Let Talent Identify \u2014 and Pull Down \u2014 AI Deepfakes of Themselves <a href=\"https:\/\/t.co\/0HzzgdvNGn\">https:\/\/t.co\/0HzzgdvNGn<\/a><\/p>&mdash; Variety (@Variety) <a href=\"https:\/\/twitter.com\/Variety\/status\/1869080241441792041?ref_src=twsrc%5Etfw\">December 17, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Objectif : en finir avec les deepfakes de c\u00e9l\u00e9brit\u00e9s<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En septembre, <strong>YouTube a annonc\u00e9 des plans pour des outils qui aideraient \u00e0 g\u00e9rer les repr\u00e9sentations g\u00e9n\u00e9r\u00e9es par l&#8217;IA<\/strong> des cr\u00e9ateurs et leurs voix. Maintenant, l&#8217;entreprise dit qu&#8217;elle peut donner aux c\u00e9l\u00e9brit\u00e9s (et bient\u00f4t aux cr\u00e9ateurs) la capacit\u00e9 de g\u00e9rer des copies de leur image, comme leur visage, \u00ab \u00e0 grande \u00e9chelle \u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&#8217;ann\u00e9e derni\u00e8re, <a href=\"https:\/\/variety.com\/2024\/digital\/news\/caa-vault-talent-ai-clones-veritone-1236001187\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">CAA a lanc\u00e9 CAA Vault<\/a>, qui scanne et stocke les images num\u00e9riques de ses clients, y compris leurs visages, corps et voix.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">YouTube travaille \u00e9galement sur une \u00ab technologie d&#8217;identification de chant synth\u00e9tique \u00bb qui d\u00e9tectera les contenus d&#8217;IA tentant de reproduire les voix des cr\u00e9ateurs les plus c\u00e9l\u00e8bres.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/10d25878-96d2-11e6-8469-00163ed833e7\/287048719\/youtube-logo\" alt=\"YouTube\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">YouTube<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/youtube.fr.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">T\u00c9L\u00c9CHARGER<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        \r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/youtube.fr.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>YouTube a d\u00e9j\u00e0 commenc\u00e9 \u00e0 permettre aux maisons de disques de demander le retrait de contenus IA qui simulent la voix d&#8217;un artiste<\/strong>, et a \u00e9galement commenc\u00e9 \u00e0 exiger des cr\u00e9ateurs qu&#8217;ils \u00e9tiquettent les vid\u00e9os contenant des contenus g\u00e9n\u00e9r\u00e9s par IA au d\u00e9but de cette ann\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nous sommes \u00e0 un moment o\u00f9 la r\u00e9alit\u00e9 semble s&#8217;\u00eatre bris\u00e9e pour toujours. Non pas parce que la physique a cess\u00e9 de r\u00e9pondre aux grandes questions, mais parce que l&#8217;IA s&#8217;occupe de d\u00e9truire tout ce en quoi nous avons toujours pu avoir confiance : nos sens. YouTube s&#8217;est associ\u00e9 \u00e0 l&#8217;Agence des Artistes Cr\u00e9atifs (CAA) pour aider les cr\u00e9ateurs \u00e0 identifier sur la plateforme les contenus utilisant leur image g\u00e9n\u00e9r\u00e9e par intelligence artificielle et \u00e0 soumettre des demandes de retrait. L&#8217;entreprise testera les contr\u00f4les avec des c\u00e9l\u00e9brit\u00e9s et des sportifs au d\u00e9but de l&#8217;ann\u00e9e prochaine avant de [&hellip;]<\/p>\n","protected":false},"author":9265,"featured_media":149269,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":1},"categories":[16761],"tags":[1666],"usertag":[],"vertical":[],"content-category":[17507],"class_list":["post-149261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-youtube","content-category-ia"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/149261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/users\/9265"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/comments?post=149261"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/149261\/revisions"}],"predecessor-version":[{"id":159019,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/149261\/revisions\/159019"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media\/149269"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media?parent=149261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/categories?post=149261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/tags?post=149261"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/usertag?post=149261"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/vertical?post=149261"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/content-category?post=149261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}