{"id":151181,"date":"2025-02-13T10:50:50","date_gmt":"2025-02-13T09:50:50","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=348197"},"modified":"2025-06-11T20:27:23","modified_gmt":"2025-06-11T19:27:23","slug":"lannonce-de-chatgpt-du-super-bowl-2025-a-ete-faite-a-100-par-des-humains","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/fr\/lannonce-de-chatgpt-du-super-bowl-2025-a-ete-faite-a-100-par-des-humains\/","title":{"rendered":"L&#039;annonce de ChatGPT du Super Bowl 2025 a \u00e9t\u00e9 faite \u00e0 100 % par des humains"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">OpenAI a pr\u00e9sent\u00e9 sa premi\u00e8re publicit\u00e9 \u00e0 la t\u00e9l\u00e9vision lors du Super Bowl de 2025, un spot de 60 secondes qui promouvait <a href=\"https:\/\/www.softonic.com\/articulos\/chatgpt-preparar-entrevista-trabajo\" target=\"_blank\" rel=\"noopener\" title=\"ChatGPT, son chatbot et produit le plus r\u00e9ussi.\">ChatGPT, son chatbot et produit le plus r\u00e9ussi.<\/a> <strong>Le prix de la publicit\u00e9 \u00e9tait de 14 millions de dollars.<\/strong><\/p>\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/b330d2b7-464c-4693-b81d-2c97b1edf062\/857405465\/chatgpt-logo\" alt=\"ChatGPT\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">ChatGPT<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/chatgpt.softonic.com\/iphone\" target=\"_self\" rel=\"noopener noreferrer\">T\u00c9L\u00c9CHARGER<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        \r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/chatgpt.softonic.com\/iphone\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Cette annonce, intitul\u00e9e \u00ab L&#8217;\u00c8re de l&#8217;Intelligence \u00bb, se distingue par le fait qu&#8217;elle a \u00e9t\u00e9 cr\u00e9\u00e9e par des \u00eatres humains, \u00e0 100 %, sans l&#8217;intervention d&#8217;aucune intelligence artificielle.<\/p>\n\n\n<p class=\"wp-block-paragraph\">L&#8217;animation, qui adopte un style de pointillisme en noir et blanc, illustre les plus grandes inventions de l&#8217;humanit\u00e9 \u00e0 travers l&#8217;histoire, commen\u00e7ant par un point pulsant et avan\u00e7ant \u00e0 travers des innovations telles que le feu, l&#8217;exploration spatiale et l&#8217;arriv\u00e9e d&#8217;internet, culminant avec l&#8217;introduction de l&#8217;intelligence artificielle.<\/p>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"ChatGPT | The Intelligence Age\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/kIhb5pEo_j0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<h2 class=\"wp-block-heading\">Une annonce diff\u00e9rente, un 10 pour OpenAI<\/h2>\n\n\n<p class=\"wp-block-paragraph\">La directrice marketing d&#8217;OpenAI, Kate Rouch, a indiqu\u00e9 que le but de l&#8217;annonce \u00e9tait de mettre en avant des applications pratiques de l&#8217;intelligence artificielle, plut\u00f4t que de se concentrer sur des concepts abstraits <a href=\"https:\/\/www.softonic.com\/articulos\/un-descubrimiento-que-podria-poner-en-peligro-la-humanidad-aseguran-desde-openai\" target=\"_blank\" rel=\"noopener\" title=\"comme l'intelligence g\u00e9n\u00e9rale artificielle (AGI) ou la &quot;superintelligence&quot;\">comme l&#8217;intelligence g\u00e9n\u00e9rale artificielle (AGI) ou la \u00ab superintelligence \u00bb<\/a>.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Rouch a soulign\u00e9 que l&#8217;annonce \u00e9tait con\u00e7ue pour r\u00e9sonner aupr\u00e8s d&#8217;un large public, dont beaucoup peuvent ne pas \u00eatre familiers avec l&#8217;IA. <strong>On estime que la publicit\u00e9 atteindra 130 millions de t\u00e9l\u00e9spectateurs rien qu&#8217;aux \u00c9tats-Unis, \u00e9largissant ainsi le public de ChatGPT.<\/strong><\/p>\n\n\n<p class=\"wp-block-paragraph\">Bien que l&#8217;on s&#8217;attendait \u00e0 ce qu&#8217;OpenAI utilise ses propres outils, comme le g\u00e9n\u00e9rateur de vid\u00e9o Sora, pour la cr\u00e9ation de l&#8217;annonce, Rouch a expliqu\u00e9 que ceux-ci n&#8217;ont \u00e9t\u00e9 utilis\u00e9s que pour prototyper des id\u00e9es. \u00ab C&#8217;est une c\u00e9l\u00e9bration de la cr\u00e9ativit\u00e9 humaine \u00bb, a-t-il affirm\u00e9, <strong>justifiant la d\u00e9cision de ne pas impliquer l&#8217;IA dans le processus de production final de l&#8217;annonce.<\/strong><\/p>\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Three Observations:<a href=\"https:\/\/t.co\/Ctvga5vfMy\">https:\/\/t.co\/Ctvga5vfMy<\/a><\/p>&mdash; Sam Altman (@sama) <a href=\"https:\/\/twitter.com\/sama\/status\/1888695926484611375?ref_src=twsrc%5Etfw\">February 9, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n<p class=\"wp-block-paragraph\"><strong>La publicit\u00e9 de ChatGPT a \u00e9t\u00e9 l&#8217;un des moments forts de la diffusion de Fox pendant le Super Bowl<\/strong>, aux c\u00f4t\u00e9s du spectacle de mi-temps de Kendrick Lamar. Lors de cet \u00e9v\u00e9nement, le PDG d&#8217;OpenAI a \u00e9galement partag\u00e9 un nouvel article sur son blog, dans lequel il a soulign\u00e9 trois observations sur l&#8217;AGI et son potentiel pour b\u00e9n\u00e9ficier \u00e0 l&#8217;humanit\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>OpenAI a pr\u00e9sent\u00e9 sa premi\u00e8re publicit\u00e9 \u00e0 la t\u00e9l\u00e9vision lors du Super Bowl de 2025, un spot de 60 secondes qui faisait la promotion de ChatGPT, son chatbot et produit le plus r\u00e9ussi. Le prix de la publicit\u00e9 \u00e9tait de 14 millions de dollars. Cette annonce, intitul\u00e9e &#8220;L&#8217;\u00c8re de l&#8217;Intelligence&#8221;, se distingue par le fait qu&#8217;elle a \u00e9t\u00e9 cr\u00e9\u00e9e par des \u00eatres humains, \u00e0 100 %, sans l&#8217;intervention d&#8217;aucune intelligence artificielle. L&#8217;animation, qui adopte un style de pointillisme en noir et blanc, illustre les plus grandes inventions de l&#8217;humanit\u00e9 \u00e0 travers l&#8217;histoire, commen\u00e7ant par un point pulsant et avan\u00e7ant \u00e0 travers des innovations comme le [&#8230;]<\/p>\n","protected":false},"author":9265,"featured_media":151190,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":1},"categories":[16761],"tags":[17055,17093],"usertag":[],"vertical":[],"content-category":[17507],"class_list":["post-151181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-chatgpt","tag-inteligencia-artificial","content-category-ia"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/151181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/users\/9265"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/comments?post=151181"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/151181\/revisions"}],"predecessor-version":[{"id":158433,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/151181\/revisions\/158433"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media\/151190"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media?parent=151181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/categories?post=151181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/tags?post=151181"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/usertag?post=151181"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/vertical?post=151181"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/content-category?post=151181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}