{"id":153232,"date":"2025-03-25T10:40:05","date_gmt":"2025-03-25T09:40:05","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=351679"},"modified":"2025-06-11T20:13:35","modified_gmt":"2025-06-11T19:13:35","slug":"la-directive-de-valve-affirme-que-le-secret-nest-pas-dans-les-chiffres-il-est-dans-lhonnetete","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/fr\/la-directive-de-valve-affirme-que-le-secret-nest-pas-dans-les-chiffres-il-est-dans-lhonnetete\/","title":{"rendered":"La directive de Valve affirme que le secret n&#039;est pas dans les chiffres : il est dans l&#039;honn\u00eatet\u00e9"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Valve a d\u00e9montr\u00e9 une performance financi\u00e8re remarquable, g\u00e9n\u00e9rant plus de revenus par employ\u00e9 qu&#8217;Apple et rivalisant fortement avec des g\u00e9ants comme Amazon. <strong>Cela est devenu un sujet central dans le domaine de l&#8217;industrie des jeux vid\u00e9o, mettant en avant la capacit\u00e9 de Valve \u00e0 maintenir des relations commerciales solides<\/strong>. Monica Harrington, ancienne ex\u00e9cutive et premi\u00e8re directrice marketing de l&#8217;entreprise, souligne dans des d\u00e9clarations r\u00e9centes l&#8217;importance de la confiance dans l&#8217;industrie pour garantir le succ\u00e8s \u00e0 long terme.<\/p>\n\n\n<h2 class=\"wp-block-heading\">La confiance : une partie importante de toute entreprise<\/h2>\n\n\n<p class=\"wp-block-paragraph\">Lors d&#8217;une interview apr\u00e8s sa conf\u00e9rence au GDC 2025, <strong>Harrington a partag\u00e9 ses exp\u00e9riences sur la fa\u00e7on dont le manque d&#8217;enthousiasme pour certains projets peut conduire \u00e0 leur annulation<\/strong>. Elle a rappel\u00e9 son temps chez Microsoft, o\u00f9, apr\u00e8s avoir \u00e9valu\u00e9 le manque de bonnes critiques sur un jeu en d\u00e9veloppement, elle s&#8217;est sentie oblig\u00e9e de poser la question cl\u00e9 : \u00ab \u00eates-vous s\u00fbr ? \u00bb. Ce type d&#8217;approche honn\u00eate est, selon Harrington, fondamental pour maintenir la cr\u00e9dibilit\u00e9 au sein de l&#8217;industrie.<\/p>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Steam&#039;s Big Picture\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/EFrL6-OhN94?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<p class=\"wp-block-paragraph\">L&#8217;engagement de Valve envers la transparence se refl\u00e8te m\u00eame dans son approche des nouveaux projets. <strong>L&#8217;\u00e9valuation constante de l&#8217;enthousiasme des \u00e9valuateurs est cl\u00e9 ; si les critiques ne montrent pas d&#8217;enthousiasme, cela peut signifier la fin d&#8217;un jeu avant son lancement<\/strong>. \u00ab Il est crucial de notifier les courants subtils dans la perception du jeu \u00bb, a soulign\u00e9 Harrington, ce qui pourrait \u00eatre d\u00e9terminant pour le succ\u00e8s en marketing.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Harrington a \u00e9galement soulign\u00e9 que de nombreux experts en marketing proviennent du domaine des relations publiques, qui sont capables de capter ces signaux subtils pouvant influencer la direction d&#8217;un projet.<strong> Son appel \u00e0 l&#8217;honn\u00eatet\u00e9 et \u00e0 la sauvegarde de la cr\u00e9dibilit\u00e9 sugg\u00e8re que, dans un environnement aussi comp\u00e9titif, le succ\u00e8s ne se mesure pas seulement par les chiffres<\/strong>, mais par la capacit\u00e9 de se connecter v\u00e9ritablement avec le public et de s&#8217;adapter \u00e0 ses r\u00e9actions.<\/p>\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/3047d89c-96d0-11e6-8546-00163ed833e7\/2505233623\/steam-download.jpg\" alt=\"Steam\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Steam<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/steam.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\">T\u00c9L\u00c9CHARGER<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        \r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/steam.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Valve a d\u00e9montr\u00e9 une performance financi\u00e8re remarquable, g\u00e9n\u00e9rant plus de revenus par employ\u00e9 qu&#8217;Apple et rivalisant fortement avec des g\u00e9ants comme Amazon. Cela est devenu un sujet central dans le domaine de l&#8217;industrie des jeux vid\u00e9o, mettant en avant la capacit\u00e9 de Valve \u00e0 maintenir des relations commerciales solides. Monica Harrington, ancienne cadre et premi\u00e8re directrice marketing de l&#8217;entreprise, souligne dans des d\u00e9clarations r\u00e9centes l&#8217;importance de la confiance dans l&#8217;industrie pour garantir le succ\u00e8s \u00e0 long terme. La confiance : une partie importante dans toute entreprise. Lors d&#8217;une interview apr\u00e8s sa conf\u00e9rence \u00e0 la GDC 2025, Harrington a partag\u00e9 ses exp\u00e9riences sur [&hellip;]<\/p>\n","protected":false},"author":9318,"featured_media":153233,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[16764,16761],"tags":[150,151,20891,53,20892,424,515],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-153232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","category-news","tag-amazon","tag-apple","tag-gdc-2025","tag-microsoft","tag-monica-harrington","tag-steam","tag-valve"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/153232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/users\/9318"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/comments?post=153232"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/153232\/revisions"}],"predecessor-version":[{"id":157684,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/153232\/revisions\/157684"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media\/153233"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media?parent=153232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/categories?post=153232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/tags?post=153232"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/usertag?post=153232"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/vertical?post=153232"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/content-category?post=153232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}