{"id":154380,"date":"2025-04-23T08:20:10","date_gmt":"2025-04-23T07:20:10","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=353508"},"modified":"2025-06-11T20:04:33","modified_gmt":"2025-06-11T19:04:33","slug":"lacademie-presente-la-premiere-norme-pour-lutilisation-de-lia-dans-les-films-avant-les-oscars-de-2026","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/fr\/lacademie-presente-la-premiere-norme-pour-lutilisation-de-lia-dans-les-films-avant-les-oscars-de-2026\/","title":{"rendered":"L&#039;Acad\u00e9mie pr\u00e9sente la premi\u00e8re norme pour l&#039;utilisation de l&#039;IA dans les films avant les Oscars de 2026"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">L&#8217;Acad\u00e9mie des arts et des sciences du cin\u00e9ma a \u00e9tabli sa premi\u00e8re r\u00e8gle officielle concernant l&#8217;utilisation de l&#8217;intelligence artificielle g\u00e9n\u00e9rative dans les films, peu avant la 98e c\u00e9r\u00e9monie des Oscars pr\u00e9vue pour mars 2026.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Cette d\u00e9cision survient apr\u00e8s un contentieux lors de la saison 2024, o\u00f9 le<strong> film <em>The Brutalist<\/em> a \u00e9t\u00e9 critiqu\u00e9 pour son utilisation de l&#8217;IA afin de modifier les performances des acteurs et de cr\u00e9er des dessins architecturaux.<\/strong><\/p>\n\n\n<p class=\"wp-block-paragraph\">La nouvelle r\u00e8gle, recommand\u00e9e par le Conseil de la science et de la technologie de l&#8217;Acad\u00e9mie, \u00e9tablit que l&#8217;utilisation d&#8217;outils d&#8217;IA \u00ab n&#8217;affecte pas les possibilit\u00e9s de nomination, tant qu&#8217;un humain est au c\u0153ur de l&#8217;autorit\u00e9 cr\u00e9ative \u00bb. <\/p>\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">\u2018THE BRUTALIST\u2019 used AI to design some of the buildings in the film.<br><br>\u201cWe use AI to create these tiny little details that we didn&#39;t have the money or the time to shoot.\u201d <a href=\"https:\/\/t.co\/a5czKnpIbm\">pic.twitter.com\/a5czKnpIbm<\/a><\/p>&mdash; A Shot. (@ashotmagazine) <a href=\"https:\/\/twitter.com\/ashotmagazine\/status\/1880789755262292353?ref_src=twsrc%5Etfw\">January 19, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n<h2 class=\"wp-block-heading\">La controverse d\u00e9clenche le d\u00e9bat sur l&#8217;\u00e9thique de l&#8217;IA au cin\u00e9ma<\/h2>\n\n\n<p class=\"wp-block-paragraph\">Bien que l&#8217;Acad\u00e9mie ait adopt\u00e9 une position neutre, cela a suscit\u00e9 des critiques concernant son manque de leadership technologique \u00e0 un moment o\u00f9 l&#8217;IA prend de plus en plus d&#8217;importance dans l&#8217;industrie.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Bien que cela puisse \u00eatre compris comme une tentative d&#8217;accepter la technologie, cette d\u00e9cision a \u00e9galement laiss\u00e9 inquiet un secteur important d&#8217;Hollywood ; pendant la gr\u00e8ve des sc\u00e9naristes de 2023, la menace de l&#8217;IA sur l&#8217;emploi a \u00e9t\u00e9 l&#8217;un des sujets centraux.<\/p>\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">The Oscars new rule regarding AI:<br><br>&quot;With regard to Generative Artificial Intelligence and other digital tools used in the making of the film, the tools neither help nor harm the chances of achieving a nomination. The Academy and each branch will judge the achievement, taking into\u2026 <a href=\"https:\/\/t.co\/F3CyogTFqX\">pic.twitter.com\/F3CyogTFqX<\/a><\/p>&mdash; Variety (@Variety) <a href=\"https:\/\/twitter.com\/Variety\/status\/1914388447734677618?ref_src=twsrc%5Etfw\">April 21, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n<p class=\"wp-block-paragraph\">D&#8217;un autre c\u00f4t\u00e9<strong>, l&#8217;utilisation de l&#8217;IA dans\u00a0<em>The Brutalist<\/em>\u00a0a suscit\u00e9 des controverses sur l&#8217;authenticit\u00e9 et l&#8217;\u00e9thique des performances, notamment dans le cas de l&#8217;acteur Adrien Brody<\/strong>, dont les comp\u00e9tences en accents ont \u00e9t\u00e9 am\u00e9lior\u00e9es num\u00e9riquement. Cela a soulev\u00e9 des questions sur la l\u00e9gitimit\u00e9 de performances qui pourraient \u00eatre consid\u00e9r\u00e9es comme manquant d&#8217;authenticit\u00e9.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Tandis que l&#8217;Acad\u00e9mie aurait pu choisir d&#8217;interdire l&#8217;IA de mani\u00e8re cat\u00e9gorique, il est vrai que les experts estiment qu&#8217;une telle interdiction serait peu r\u00e9aliste en 2025. \u00c0 mesure que les films commencent \u00e0 int\u00e9grer l&#8217;IA, il est probable que nous voyions davantage de productions qui choisissent de se distancier de cette utilisation, avec des cr\u00e9dits indiquant qu&#8217;aucune IA n&#8217;a \u00e9t\u00e9 utilis\u00e9e, comme cela a r\u00e9cemment \u00e9t\u00e9 le cas dans le film&nbsp;<em>Heretic<\/em>&nbsp;de Hugh Grant.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;Acad\u00e9mie des arts et des sciences du cin\u00e9ma a \u00e9tabli sa premi\u00e8re r\u00e8gle officielle concernant l&#8217;utilisation de l&#8217;intelligence artificielle g\u00e9n\u00e9rative dans les films, peu avant la 98e c\u00e9r\u00e9monie des Oscars pr\u00e9vue pour mars 2026. Cette d\u00e9cision fait suite \u00e0 un contentieux lors de la saison 2024, o\u00f9 le film The Brutalist a \u00e9t\u00e9 critiqu\u00e9 pour son utilisation de l&#8217;IA pour alt\u00e9rer les performances des acteurs et cr\u00e9er des dessins architecturaux. La nouvelle r\u00e8gle, recommand\u00e9e par le Conseil des sciences et de la technologie de l&#8217;Acad\u00e9mie, stipule que l&#8217;utilisation d&#8217;outils d&#8217;IA &#8220;n&#8217;affecte pas les possibilit\u00e9s de nomination, tant qu&#8217;un humain est [&#8230;]<\/p>\n","protected":false},"author":9317,"featured_media":154381,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[16761],"tags":[495],"usertag":[],"vertical":[],"content-category":[17605],"class_list":["post-154380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-streaming","content-category-videos-en-streaming"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/154380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/users\/9317"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/comments?post=154380"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/154380\/revisions"}],"predecessor-version":[{"id":157165,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/154380\/revisions\/157165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media\/154381"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media?parent=154380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/categories?post=154380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/tags?post=154380"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/usertag?post=154380"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/vertical?post=154380"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/content-category?post=154380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}