{"id":154613,"date":"2025-04-29T14:00:00","date_gmt":"2025-04-29T13:00:00","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=353924"},"modified":"2025-06-11T20:02:38","modified_gmt":"2025-06-11T19:02:38","slug":"la-tactique-de-meta-pour-augmenter-la-base-dutilisateurs-de-threads-suscite-des-doutes","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/fr\/la-tactique-de-meta-pour-augmenter-la-base-dutilisateurs-de-threads-suscite-des-doutes\/","title":{"rendered":"La tactique de Meta pour augmenter la base d&#039;utilisateurs de Threads suscite des doutes"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Meta a d\u00e9cid\u00e9 d&#8217;inciter \u00e0 l&#8217;utilisation de Threads, sa plateforme de microblogging, via Instagram, en profitant de la vaste base d&#8217;utilisateurs de cette derni\u00e8re.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Alors que la popularit\u00e9 de Threads a commenc\u00e9 \u00e0 d\u00e9cliner apr\u00e8s son lancement initial, la soci\u00e9t\u00e9 cherche \u00e0 raviver l&#8217;int\u00e9r\u00eat en incitant les utilisateurs \u00e0 partager du contenu de Threads dans leurs histoires Instagram.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Les utilisateurs de Threads ont commenc\u00e9 \u00e0 recevoir des suggestions de \u00ab Ajouter ceci \u00e0 votre histoire Instagram \u00bb, con\u00e7ues pour attirer de nouveaux utilisateurs et encourager l&#8217;interaction entre les deux plateformes.<\/p>\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Meta is to open its Threads social network to almost all advertisers globally, creating a new line of revenue for the company by giving brands access to users across 30 markets, including the US <a href=\"https:\/\/t.co\/y3Mt73wxwz\">https:\/\/t.co\/y3Mt73wxwz<\/a><\/p>&mdash; Business Post (@businessposthq) <a href=\"https:\/\/twitter.com\/businessposthq\/status\/1915345340732973365?ref_src=twsrc%5Etfw\">April 24, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n<h2 class=\"wp-block-heading\">Les histoires Instagram visent \u00e0 stimuler l&#8217;interaction sur Threads malgr\u00e9 le conflit<\/h2>\n\n\n<p class=\"wp-block-paragraph\">Ce message, qui appara\u00eet lors de la cr\u00e9ation de publications, semble avoir l&#8217;intention explicite d&#8217;augmenter la visibilit\u00e9 des posts, en sugg\u00e9rant qu&#8217;en partageant sur Instagram, on peut obtenir \u00ab plus d&#8217;yeux sur vos publications \u00bb. Cependant, cette approche a suscit\u00e9 des doutes quant \u00e0 son efficacit\u00e9, \u00e9tant donn\u00e9 la diff\u00e9rence de but et de style entre les deux r\u00e9seaux sociaux.<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u00c9tonnamment, une grande partie du contenu partag\u00e9 sur Threads peut ne pas \u00eatre appropri\u00e9e pour Instagram, ce qui cr\u00e9e un conflit interne entre les deux plateformes.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Ce sont des r\u00e9seaux qui, bien qu&#8217;appartenant au m\u00eame conglom\u00e9rat, poss\u00e8dent des caract\u00e9ristiques distinctes et attirent des audiences et des types de contenu diff\u00e9rents. Alors qu&#8217;Instagram se concentre davantage sur des images et des vid\u00e9os soign\u00e9es, Threads a tendance \u00e0 accueillir des dialogues plus informels et des opinions rapides.<\/p>\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Meta expands ads to Threads users in over 30 countries <a href=\"https:\/\/t.co\/x6Xf112N11\">https:\/\/t.co\/x6Xf112N11<\/a><\/p>&mdash; Engadget (@engadget) <a href=\"https:\/\/twitter.com\/engadget\/status\/1915060232465658297?ref_src=twsrc%5Etfw\">April 23, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n<p class=\"wp-block-paragraph\">Bien que Meta n&#8217;ait fait aucune d\u00e9claration officielle sur cette strat\u00e9gie, il est \u00e9vident que le v\u00e9ritable objectif derri\u00e8re ces incitations est d&#8217;augmenter la base d&#8217;utilisateurs de Threads, plut\u00f4t que de simplement am\u00e9liorer la visibilit\u00e9 des publications existantes.<\/p>\n\n\n<p class=\"wp-block-paragraph\">La soci\u00e9t\u00e9 semble \u00eatre en course pour raviver l&#8217;int\u00e9r\u00eat pour un r\u00e9seau social qui, apr\u00e8s son lancement fulgurant, est rest\u00e9 en arri\u00e8re-plan dans l&#8217;\u00e9cosyst\u00e8me m\u00e9diatique actuel. Cette tactique pourrait \u00eatre per\u00e7ue comme une tentative de consolider sa pr\u00e9sence sur un march\u00e9 o\u00f9 la concurrence est f\u00e9roce et en constante \u00e9volution.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta a d\u00e9cid\u00e9 d&#8217;inciter \u00e0 l&#8217;utilisation de Threads, sa plateforme de microblogging, \u00e0 travers Instagram, en profitant de la vaste base d&#8217;utilisateurs de ce dernier. Alors que la popularit\u00e9 de Threads a commenc\u00e9 \u00e0 d\u00e9cliner apr\u00e8s son lancement initial, la soci\u00e9t\u00e9 cherche \u00e0 r\u00e9activer l&#8217;int\u00e9r\u00eat en incitant les utilisateurs \u00e0 partager du contenu de Threads dans leurs histoires Instagram. Les utilisateurs de Threads ont commenc\u00e9 \u00e0 recevoir des suggestions de &#8220;Ajouter ceci \u00e0 votre histoire Instagram&#8221;, con\u00e7ues pour attirer de nouveaux utilisateurs et favoriser l&#8217;interaction entre les deux plateformes. Les histoires Instagram visent \u00e0 stimuler l&#8217;interaction dans [&#8230;]<\/p>\n","protected":false},"author":9317,"featured_media":154615,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[16761],"tags":[17094,17036],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-154613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-app-subdomain-redirectionthreads-an-instagram-app","tag-meta"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Meta a d\u00e9cid\u00e9 d&#039;inciter \u00e0 l&#039;utilisation de Threads, sa plateforme de microblogging, \u00e0 travers Instagram, en profitant de la vaste base d&#039;utilisateurs de ce dernier. Alors que la popularit\u00e9 de Threads a commenc\u00e9 \u00e0 d\u00e9cliner apr\u00e8s son lancement initial, la soci\u00e9t\u00e9 cherche \u00e0 r\u00e9activer l&#039;int\u00e9r\u00eat en incitant les utilisateurs \u00e0 partager du contenu de Threads dans leurs histoires Instagram. Les utilisateurs de Threads ont commenc\u00e9 \u00e0 recevoir des suggestions de &quot;Ajouter ceci \u00e0 votre histoire Instagram&quot;, con\u00e7ues pour attirer de nouveaux utilisateurs et favoriser l&#039;interaction entre les deux plateformes. 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