{"id":156070,"date":"2025-06-03T08:10:00","date_gmt":"2025-06-03T07:10:00","guid":{"rendered":"https:\/\/cms-articles.softonic.io\/es\/?p=356122"},"modified":"2025-06-11T19:53:17","modified_gmt":"2025-06-11T18:53:17","slug":"bloomberg-revele-le-plan-de-nintendo-pour-la-switch-2-au-japon-et-nintendo-le-dement","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/fr\/bloomberg-revele-le-plan-de-nintendo-pour-la-switch-2-au-japon-et-nintendo-le-dement\/","title":{"rendered":"Bloomberg r\u00e9v\u00e8le le plan de Nintendo pour la Switch 2 au Japon\u2026 et Nintendo le d\u00e9ment"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u00c0 quelques jours du lancement tant attendu de la Nintendo Switch 2, un rapport de Bloomberg a suscit\u00e9 un intense d\u00e9bat sur la strat\u00e9gie commerciale de Nintendo au Japon. S<strong>elon la publication, la soci\u00e9t\u00e9 japonaise pr\u00e9voyait de permettre aux d\u00e9taillants d&#8217;obtenir une marge b\u00e9n\u00e9ficiaire exceptionnellement \u00e9lev\u00e9e de 5 % pour chaque console vendue, d\u00e9passant la norme non officielle de l&#8217;industrie, qui tourne autour de 2 %<\/strong>. Cette strat\u00e9gie vise \u00e0 inciter les distributeurs locaux et \u00e0 garantir une forte pr\u00e9sence de la Switch 2 dans les magasins physiques japonais.<\/p>\n\n\n<h2 class=\"wp-block-heading\">Nintendo semble ne pas \u00eatre d&#8217;accord avec ce qui se dit \u00e0 son sujet<\/h2>\n\n\n<p class=\"wp-block-paragraph\">Cependant, Nintendo s&#8217;est empress\u00e9 de d\u00e9mentir ces affirmations par le biais d&#8217;un communiqu\u00e9 sur son compte officiel Twitter, o\u00f9 il a d\u00e9clar\u00e9 : \u00ab Ce texte est faux. Nintendo ne divulgue aucune information sur les conditions commerciales avec ses partenaires de distribution et de vente au d\u00e9tail \u00bb. <strong>Malgr\u00e9 cette clarification, les actions de la soci\u00e9t\u00e9 ont chut\u00e9 de 2,2 % \u00e0 la Bourse de Tokyo, ce qui souligne la sensibilit\u00e9 du march\u00e9 face aux nouvelles concernant la Grande N.<\/strong><\/p>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Nintendo Switch 2 \u2013 Tr\u00e1iler general\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/KIOT2oZro-4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<p class=\"wp-block-paragraph\">La mesure des marges plus \u00e9lev\u00e9es vise \u00e0 soulager la pression croissante sur les d\u00e9taillants dans un environnement de vente de plus en plus num\u00e9rique, o\u00f9 les t\u00e9l\u00e9chargements surpassent les copies physiques et les accessoires sont commercialis\u00e9s en ligne. <strong>Ce changement de paradigme a conduit les magasins physiques \u00e0 chercher des moyens de rester pertinents dans la transition vers un mod\u00e8le commercial plus num\u00e9rique.<\/strong><\/p>\n\n\n<p class=\"wp-block-paragraph\">Malgr\u00e9 la controverse, la conversation sur la strat\u00e9gie commerciale de Nintendo persiste.<strong> La soci\u00e9t\u00e9 pr\u00e9voit de vendre 15 millions d&#8217;unit\u00e9s de la Switch 2 avant mars 2026, bien que les projections pourraient d\u00e9passer les 20 millions si les conditions de production le permettent<\/strong>. Dans ce contexte, tant les joueurs que les analystes seront attentifs \u00e0 la mani\u00e8re dont se d\u00e9rouleront les premiers pas commerciaux d&#8217;une console qui a d\u00e9j\u00e0 suscit\u00e9 un int\u00e9r\u00eat notable m\u00eame avant son lancement.<\/p>\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/0d8aa053-f44a-4256-ab5f-47f15b065e51\/1332576485\/nintendo-switch-online-logo\" alt=\"Nintendo Switch Online\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Nintendo Switch Online<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/nintendo-switch-online.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">T\u00c9L\u00c9CHARGER<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        \r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/nintendo-switch-online.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 quelques jours du lancement tant attendu de la Nintendo Switch 2, un rapport de Bloomberg a suscit\u00e9 un intense d\u00e9bat sur la strat\u00e9gie commerciale de Nintendo au Japon. Selon la publication, la soci\u00e9t\u00e9 japonaise pr\u00e9voyait de permettre aux d\u00e9taillants d&#8217;obtenir une marge b\u00e9n\u00e9ficiaire exceptionnellement \u00e9lev\u00e9e de 5 % sur chaque console vendue, d\u00e9passant la norme non officielle de l&#8217;industrie, qui tourne autour de 2 %. Cette strat\u00e9gie vise \u00e0 inciter les distributeurs locaux et \u00e0 garantir une forte pr\u00e9sence de la Switch 2 dans les magasins physiques japonais. Nintendo semble ne pas \u00eatre d&#8217;accord avec ce qui se dit \u00e0 son sujet [&hellip;]<\/p>\n","protected":false},"author":9318,"featured_media":156071,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[16764,16761],"tags":[23237,18254,23238,22839,793,17844,23239,23240,17379],"usertag":[],"vertical":[],"content-category":[17559],"class_list":["post-156070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","category-news","tag-analistas","tag-bloomberg","tag-bolsa","tag-japon-2","tag-nintendo","tag-nintendo-switch-2","tag-prediccion","tag-proyeccion","tag-switch-2","content-category-jeux"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/156070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/users\/9318"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/comments?post=156070"}],"version-history":[{"count":2,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/156070\/revisions"}],"predecessor-version":[{"id":156084,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/156070\/revisions\/156084"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media\/156071"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media?parent=156070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/categories?post=156070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/tags?post=156070"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/usertag?post=156070"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/vertical?post=156070"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/content-category?post=156070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}