{"id":171231,"date":"2025-07-08T15:20:03","date_gmt":"2025-07-08T14:20:03","guid":{"rendered":"https:\/\/cms-articles.softonic.io\/es\/?p=389136"},"modified":"2025-07-08T15:21:19","modified_gmt":"2025-07-08T14:21:19","slug":"amazon-augmente-les-jours-de-levenement-prime-day-et-les-experts-conseillent-la-cle-est-dechelonner-les-offres","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/fr\/amazon-augmente-les-jours-de-levenement-prime-day-et-les-experts-conseillent-la-cle-est-dechelonner-les-offres\/","title":{"rendered":"Amazon augmente les jours de l&#039;\u00e9v\u00e9nement Prime Day et les experts conseillent : la cl\u00e9 est d&#039;\u00e9chelonner les offres"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Une r\u00e9cente \u00e9tude de Tinuiti a r\u00e9v\u00e9l\u00e9 que 41 % des membres d&#8217;Amazon Prime aux \u00c9tats-Unis pr\u00e9voient de passer plus de temps \u00e0 faire des achats sur Amazon, gr\u00e2ce \u00e0 un \u00e9v\u00e9nement Prime Day qui sera plus long cette ann\u00e9e<\/strong>. Les donn\u00e9es, obtenues entre le 6 et le 9 mai 2025 d&#8217;un sondage aupr\u00e8s de 1 002 membres, sugg\u00e8rent que les consommateurs sont de plus en plus enclins \u00e0 profiter de la vari\u00e9t\u00e9 d&#8217;offres qui seront pr\u00e9sent\u00e9es lors de cet \u00e9v\u00e9nement.<\/p>\n\n\n<h2 class=\"wp-block-heading\">Le truc pour vendre plus est de donner des raisons de revenir<\/h2>\n\n\n<p class=\"wp-block-paragraph\">Face \u00e0 cette intention d&#8217;achat croissante, les marketeurs ont l&#8217;opportunit\u00e9 de pr\u00e9parer des strat\u00e9gies plus efficaces. <strong>Avec une p\u00e9riode d&#8217;achats prolong\u00e9e, il est conseill\u00e9 aux marques d&#8217;envisager la mise en \u0153uvre d&#8217;offres \u00e9chelonn\u00e9es pour maintenir l&#8217;engagement des consommateurs<\/strong>. Cela augmentera non seulement l&#8217;exposition \u00e0 leurs produits, mais incitera \u00e9galement \u00e0 des d\u00e9penses publicitaires pendant l&#8217;\u00e9v\u00e9nement, car les consommateurs auront plus de temps pour naviguer et explorer les diverses options disponibles.<\/p>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"AMAZON PRIME DAY 2025 GAAHLERI OFFERS\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/Bi2AppHQTrk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<p class=\"wp-block-paragraph\">De plus, les marques doivent se concentrer sur l&#8217;augmentation de leurs d\u00e9penses publicitaires et sur la fid\u00e9lisation des clients, en reciblant les consommateurs qui montrent un int\u00e9r\u00eat pour des produits sp\u00e9cifiques au fur et \u00e0 mesure que l&#8217;\u00e9v\u00e9nement avance. \u00c0 mesure que l&#8217;exp\u00e9rience utilisateur devient une priorit\u00e9 dans le commerce \u00e9lectronique, <strong>simplifier le processus d&#8217;achat peut s&#8217;av\u00e9rer crucial pour s&#8217;adapter \u00e0 un public qui, comme l&#8217;indiquent les donn\u00e9es, sera incit\u00e9 \u00e0 passer plus de temps sur la plateforme<\/strong>.<\/p>\n\n\n<p class=\"wp-block-paragraph\">L&#8217;\u00e9tude 2025 Amazon Prime Day de Tinuiti met en lumi\u00e8re le potentiel de cet \u00e9v\u00e9nement pour transformer le comportement d&#8217;achat des consommateurs, en stimulant de mani\u00e8re significative les ventes durant l&#8217;un des jours les plus attendus par les commer\u00e7ants en ligne.<strong> Les marques doivent \u00eatre pr\u00eates \u00e0 saisir cette opportunit\u00e9 et \u00e0 maximiser leur impact dans un march\u00e9 en constante \u00e9volution.<\/strong><\/p>\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-m\/p\/2ba0450a-9b34-11e6-9104-00163ed833e7\/2029473170\/amazon-mobile-logo\" alt=\"Amazon Shopping\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Amazon Shopping<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/amazon-mobile.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">T\u00c9L\u00c9CHARGER<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        \r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/amazon-mobile.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Une \u00e9tude r\u00e9cente de Tinuiti a r\u00e9v\u00e9l\u00e9 que 41 % des membres d&#8217;Amazon Prime aux \u00c9tats-Unis pr\u00e9voient de passer plus de temps \u00e0 faire des achats sur Amazon, gr\u00e2ce \u00e0 un \u00e9v\u00e9nement Prime Day qui sera plus long cette ann\u00e9e. Les donn\u00e9es, obtenues entre le 6 et le 9 mai 2025 d&#8217;un sondage aupr\u00e8s de 1 002 membres, sugg\u00e8rent que les consommateurs sont de plus en plus enclins \u00e0 profiter de la vari\u00e9t\u00e9 d&#8217;offres qui seront pr\u00e9sent\u00e9es lors de cet \u00e9v\u00e9nement. Le truc pour vendre plus est de donner des raisons de revenir Face \u00e0 cette intention d&#8217;achat croissante, les marketeurs ont [&hellip;]<\/p>\n","protected":false},"author":9318,"featured_media":171232,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[16761],"tags":[150,24871,24872,24873,24874],"usertag":[],"vertical":[],"content-category":[17583],"class_list":["post-171231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-amazon","tag-mercadologos","tag-prime-day","tag-prime-days","tag-tinuiti","content-category-style-vie"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/171231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/users\/9318"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/comments?post=171231"}],"version-history":[{"count":2,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/171231\/revisions"}],"predecessor-version":[{"id":171242,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/171231\/revisions\/171242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media\/171232"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media?parent=171231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/categories?post=171231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/tags?post=171231"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/usertag?post=171231"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/vertical?post=171231"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/content-category?post=171231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}