{"id":171354,"date":"2025-07-09T16:05:00","date_gmt":"2025-07-09T15:05:00","guid":{"rendered":"https:\/\/cms-articles.softonic.io\/es\/?p=389297"},"modified":"2025-07-09T16:24:38","modified_gmt":"2025-07-09T15:24:38","slug":"bien-que-tu-ne-le-croies-pas-les-adultes-passent-encore-plus-de-temps-a-regarder-la-television-traditionnelle-qua-regarder-du-contenu-sur-internet","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/fr\/bien-que-tu-ne-le-croies-pas-les-adultes-passent-encore-plus-de-temps-a-regarder-la-television-traditionnelle-qua-regarder-du-contenu-sur-internet\/","title":{"rendered":"Bien que tu ne le croies pas, les adultes passent encore plus de temps \u00e0 regarder la t\u00e9l\u00e9vision traditionnelle qu&#039;\u00e0 regarder du contenu sur Internet"},"content":{"rendered":"\n<p>Selon de nouvelles projections, <strong>on estime que les adultes aux \u00c9tats-Unis passeront en moyenne 2 heures et 29 minutes par jour \u00e0 regarder la t\u00e9l\u00e9vision traditionnelle en 2025, ce qui repr\u00e9sente la majeure partie du temps consacr\u00e9 aux m\u00e9dias par rapport \u00e0 d&#8217;autres activit\u00e9s<\/strong>. Ce chiffre, tir\u00e9 d&#8217;un rapport d&#8217;eMarketer, <a href=\"https:\/\/tv-2.softonic.com\/\">soul\u00e8ve la p\u00e9rennit\u00e9 de la t\u00e9l\u00e9vision lin\u00e9aire dans un paysage m\u00e9diatique en constante \u00e9volution<\/a>.<\/p>\n\n\n<h2 class=\"wp-block-heading\">Chez les jeunes, c&#8217;est tr\u00e8s diff\u00e9rent<\/h2>\n\n\n<p>N\u00e9anmoins, le paysage de la consommation des m\u00e9dias est en train de changer, en particulier parmi les audiences les plus jeunes et ceux qui ont choisi de couper le cordon. <strong>Ces groupes d\u00e9placent progressivement leur attention vers des plateformes de vid\u00e9o num\u00e9rique et des r\u00e9seaux sociaux, ce qui signifie que les marketeurs et les acheteurs de m\u00e9dias doivent r\u00e9\u00e9valuer leurs strat\u00e9gies publicitaires<\/strong>. La cl\u00e9 pour maximiser la port\u00e9e r\u00e9side dans l&#8217;\u00e9quilibre entre les achats d&#8217;annonces traditionnelles et les investissements dans les plateformes OTT (Over-The-Top) et les vid\u00e9os sur les r\u00e9seaux sociaux.<\/p>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u00a1LLEG\u00d3 PLUTO TV! Disfruta de streaming y televisi\u00f3n gratis \ud83e\udd29\ud83d\udcbb\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/-E74syUBNBg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<p>D&#8217;autre part, on souligne la croissance de l&#8217;espace FAST (t\u00e9l\u00e9vision gratuite avec publicit\u00e9), <strong>qui \u00e9merge comme une option publicitaire attrayante et \u00e9conomiquement viable<\/strong>. Ce segment offre aux annonceurs de nouvelles opportunit\u00e9s pour capter l&#8217;attention des audiences qui ont migr\u00e9 vers le num\u00e9rique.<\/p>\n\n\n<p>Les estimations concernant le temps que les adultes am\u00e9ricains consacreront \u00e0 diff\u00e9rents m\u00e9dias sont essentielles pour que les entreprises ajustent leurs budgets publicitaires. <strong>Il est \u00e9vident que, bien que la t\u00e9l\u00e9vision traditionnelle reste dominante, la transition vers les m\u00e9dias num\u00e9riques red\u00e9finit la mani\u00e8re dont les consommateurs interagissent avec le contenu<\/strong>, un ph\u00e9nom\u00e8ne que les analystes pr\u00e9voient de continuer dans les ann\u00e9es \u00e0 venir.<\/p>\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/c162012f-3d10-436b-a6b5-fde423154d8c\/3464089414\/amazon-prime-video-download-amazon-prime-video.jpg\" alt=\"Amazon Prime Video\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Amazon Prime Video<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/amazon-prime-video.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\">T\u00c9L\u00c9CHARGER<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        \r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/amazon-prime-video.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Selon de nouvelles projections, on estime que les adultes aux \u00c9tats-Unis passeront en moyenne 2 heures et 29 minutes par jour \u00e0 regarder la t\u00e9l\u00e9vision traditionnelle en 2025, ce qui repr\u00e9sente la plus grande partie du temps consacr\u00e9 aux m\u00e9dias par rapport \u00e0 d&#8217;autres activit\u00e9s. Ce chiffre, extrait d&#8217;un rapport d&#8217;eMarketer, souligne la p\u00e9rennit\u00e9 de la t\u00e9l\u00e9vision lin\u00e9aire dans un paysage m\u00e9diatique en constante \u00e9volution. Parmi les jeunes, la situation est tr\u00e8s diff\u00e9rente. N\u00e9anmoins, le paysage de la consommation des m\u00e9dias est en train de changer, en particulier parmi les audiences les plus jeunes et ceux qui ont choisi de couper le c\u00e2ble. Ces groupes [&hellip;]<\/p>\n","protected":false},"author":9318,"featured_media":171355,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[16761],"tags":[18567,24936,24937,24938,24939,24871,24940,2929],"usertag":[],"vertical":[],"content-category":[17583],"class_list":["post-171354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-eeuu","tag-emarketer","tag-fast","tag-jovenes","tag-medios-digitales","tag-mercadologos","tag-ott","tag-television","content-category-style-vie"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/171354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/users\/9318"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/comments?post=171354"}],"version-history":[{"count":2,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/171354\/revisions"}],"predecessor-version":[{"id":171361,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/171354\/revisions\/171361"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media\/171355"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media?parent=171354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/categories?post=171354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/tags?post=171354"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/usertag?post=171354"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/vertical?post=171354"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/content-category?post=171354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}