{"id":172427,"date":"2025-07-23T14:50:00","date_gmt":"2025-07-23T13:50:00","guid":{"rendered":"https:\/\/cms-articles.softonic.io\/es\/?p=390865"},"modified":"2025-07-23T14:50:02","modified_gmt":"2025-07-23T13:50:02","slug":"starbucks-retarde-le-lancement-de-son-pumpkin-spice-latte-mais-ils-ont-une-raison-strategique-pour-cela","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/fr\/starbucks-retarde-le-lancement-de-son-pumpkin-spice-latte-mais-ils-ont-une-raison-strategique-pour-cela\/","title":{"rendered":"Starbucks retarde le lancement de son Pumpkin Spice Latte, mais ils ont une raison strat\u00e9gique pour cela"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Starbucks a d\u00e9cid\u00e9 de retarder le lancement de son embl\u00e9matique Pumpkin Spice Latte jusqu&#8217;au 26 ao\u00fbt de cette ann\u00e9e, ce qui repr\u00e9sente un retard de quatre jours par rapport \u00e0 2024 et marque la date de lancement la plus tardive depuis 2022. <strong>Ce changement de strat\u00e9gie intervient dans un contexte o\u00f9 la plupart des d\u00e9taillants anticipent le d\u00e9but des \u00e9v\u00e9nements saisonniers, stimul\u00e9s par des tendances comme le Summerween<\/strong> et par la demande croissante des consommateurs de devancer d&#8217;\u00e9ventuelles augmentations de prix li\u00e9es aux tarifs.<\/p>\n\n\n<h2 class=\"wp-block-heading\">Souligner qu&#8217;il s&#8217;agit d&#8217;une chose de l&#8217;automne qu&#8217;ils pensent leur \u00eatre b\u00e9n\u00e9fique<\/h2>\n\n\n<p class=\"wp-block-paragraph\">Malgr\u00e9 la d\u00e9cision de retarder le PSL, <a href=\"https:\/\/starbucks-espana.softonic.com\/android\">Starbucks cherche \u00e0 capitaliser sur les attentes g\u00e9n\u00e9r\u00e9es autour de son menu d&#8217;automne<\/a>. <strong>Cette mesure pourrait inciter les clients \u00e0 visiter plus fr\u00e9quemment ses \u00e9tablissements une fois que le c\u00e9l\u00e8bre latte sera disponible, ce qui pourrait se traduire par une augmentation des ventes, y compris celles de caf\u00e9 \u00e0 pr\u00e9parer chez soi<\/strong>. Cela est particuli\u00e8rement pertinent \u00e9tant donn\u00e9 qu&#8217;actuellement, les magasins physiques font face \u00e0 certaines faiblesses dans leurs ventes.<\/p>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"STARBUCKS\u00aePumpkin Spice Latte komt naar jou !\ud83d\udc9a\ud83c\udf83\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/lWPwm1p2-TI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<p class=\"wp-block-paragraph\">Cependant, Starbucks n&#8217;est pas exempt de d\u00e9fis ; l&#8217;entreprise fait face \u00e0 une concurrence croissante de cha\u00eenes plus r\u00e9centes comme Dutch Bros et 7 Brew. <strong>Cette concurrence a oblig\u00e9 Starbucks \u00e0 innover son menu et \u00e0 am\u00e9liorer l&#8217;exp\u00e9rience client<\/strong>. Bien que la soci\u00e9t\u00e9 mette en \u0153uvre des r\u00e9novations dans ses magasins pour encourager une plus longue dur\u00e9e de s\u00e9jour des clients, il est reconnu que simplement ajouter des prot\u00e9ines aux boissons ne suffira pas \u00e0 attirer \u00e0 nouveau les consommateurs.<\/p>\n\n\n<p class=\"wp-block-paragraph\">En r\u00e9sum\u00e9, la strat\u00e9gie de retarder le lancement du Pumpkin Spice Latte peut \u00eatre un coup risqu\u00e9, mais cela pourrait \u00e9galement susciter un plus grand int\u00e9r\u00eat de la part des clients. Cependant, <strong>pour maintenir son leadership sur le march\u00e9, Starbucks devra faire plus que simplement compter sur la popularit\u00e9 de son latte iconique<\/strong>.<\/p>\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-m\/p\/2ba0450a-9b34-11e6-9104-00163ed833e7\/2029473170\/amazon-mobile-logo\" alt=\"Amazon Shopping\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Amazon Shopping<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/amazon-mobile.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">T\u00c9L\u00c9CHARGER<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        \r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/amazon-mobile.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Starbucks a d\u00e9cid\u00e9 de retarder le lancement de son embl\u00e9matique Pumpkin Spice Latte jusqu&#8217;au 26 ao\u00fbt de cette ann\u00e9e, ce qui repr\u00e9sente un retard de quatre jours par rapport \u00e0 2024 et marque la date de lancement la plus tardive depuis 2022. Ce changement de strat\u00e9gie intervient dans un contexte o\u00f9 la plupart des d\u00e9taillants anticipent le d\u00e9but des \u00e9v\u00e9nements saisonniers, stimul\u00e9s par des tendances comme le Summerween et par la demande croissante des consommateurs de devancer d&#8217;\u00e9ventuelles augmentations de prix li\u00e9es aux tarifs. Souligner que c&#8217;est une chose de l&#8217;automne, ils croient que cela leur [&hellip;]<\/p>\n","protected":false},"author":9318,"featured_media":172428,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[16761],"tags":[25393,25394,25395,25396,17983,25397,10438,25398],"usertag":[],"vertical":[],"content-category":[17583],"class_list":["post-172427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-7-brew","tag-cafe","tag-dutch-bros","tag-latte","tag-otono","tag-pumpkin-spice-latte","tag-starbucks","tag-summerween","content-category-style-vie"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/172427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/users\/9318"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/comments?post=172427"}],"version-history":[{"count":2,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/172427\/revisions"}],"predecessor-version":[{"id":172438,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/172427\/revisions\/172438"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media\/172428"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media?parent=172427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/categories?post=172427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/tags?post=172427"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/usertag?post=172427"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/vertical?post=172427"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/content-category?post=172427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}