{"id":173108,"date":"2025-07-31T08:30:14","date_gmt":"2025-07-31T07:30:14","guid":{"rendered":"https:\/\/cms-articles.softonic.io\/es\/?p=391640"},"modified":"2025-07-31T08:30:18","modified_gmt":"2025-07-31T07:30:18","slug":"les-gens-ne-sont-pas-prets-a-payer-plus-pour-lia-revele-une-enquete","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/fr\/les-gens-ne-sont-pas-prets-a-payer-plus-pour-lia-revele-une-enquete\/","title":{"rendered":"Les gens ne sont pas pr\u00eats \u00e0 payer plus pour l&#039;IA, r\u00e9v\u00e8le une enqu\u00eate"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Une r\u00e9cente enqu\u00eate r\u00e9alis\u00e9e par CNET et YouGov a r\u00e9v\u00e9l\u00e9 que 50 % des propri\u00e9taires de smartphones aux \u00c9tats-Unis ne sont pas pr\u00eats \u00e0 payer plus pour des fonctionnalit\u00e9s d&#8217;intelligence artificielle.<strong> Ce chiffre repr\u00e9sente une augmentation par rapport aux 45 % enregistr\u00e9s en septembre 2024, ce qui sugg\u00e8re un changement notable dans la perception des consommateurs envers les innovations technologiques dans leurs appareils mobiles<\/strong>.<\/p>\n\n\n<h2 class=\"wp-block-heading\">50 % des adultes am\u00e9ricains ne voient pas la n\u00e9cessit\u00e9 de l&#8217;IA<\/h2>\n\n\n<p class=\"wp-block-paragraph\">L&#8217;\u00e9tude, r\u00e9alis\u00e9e entre le 13 et le 15 mai 2025, a concern\u00e9 2 201 adultes, dont 2 129 \u00e9taient propri\u00e9taires de smartphones. Les r\u00e9sultats ont \u00e9t\u00e9 pond\u00e9r\u00e9s pour refl\u00e9ter correctement la population adulte am\u00e9ricaine. <strong>Bien que de nombreux consommateurs soient ouverts \u00e0 l&#8217;id\u00e9e d&#8217;essayer des outils d&#8217;IA, la plupart ne sont pas dispos\u00e9s \u00e0 d\u00e9bourser de l&#8217;argent suppl\u00e9mentaire pour eux<\/strong>, ce qui peut indiquer que ces caract\u00e9ristiques sont davantage promues comme des strat\u00e9gies marketing que comme de v\u00e9ritables sources de revenus \u00e0 court terme.<\/p>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"AI-Generated Official Coca-Cola Ad - &quot;Holidays Are Coming&quot;\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/Shr6lm9roIs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<p class=\"wp-block-paragraph\">Cette tendance soul\u00e8ve des questions sur l&#8217;avenir de l&#8217;IA dans les appareils mobiles. <strong>Alors que les entreprises cherchent \u00e0 int\u00e9grer de nouvelles fonctionnalit\u00e9s, il est crucial qu&#8217;elles capturent l&#8217;int\u00e9r\u00eat du consommateur sans compromettre sa disposition \u00e0 payer<\/strong>. Actuellement, la balance semble pencher vers une phase d&#8217;exploration plut\u00f4t que vers une mise en \u0153uvre \u00e9conomique solide, ce qui pourrait compliquer le d\u00e9veloppement et la mon\u00e9tisation de ces technologies \u00e9mergentes.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Les sp\u00e9cialistes du marketing ont l&#8217;opportunit\u00e9 de voir cette situation comme un appel \u00e0 l&#8217;action ; ils devront se concentrer sur la d\u00e9monstration de la valeur r\u00e9elle des fonctionnalit\u00e9s aliment\u00e9es par l&#8217;IA pour changer l&#8217;\u00e9tat d&#8217;esprit des consommateurs. Cependant,<strong> les fabricants doivent rester vigilants, car <\/strong>le manque de disposition \u00e0 payer pourrait limiter<strong> leurs possibilit\u00e9s de croissance dans ce domaine technologique en constante \u00e9volution.<\/strong><\/p>\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/dcc4d6af-b3e7-48ec-96e2-c65903f60bca\/907894193\/gemini-google-logo\" alt=\"Gemini\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Gemini<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/gemini-google.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">T\u00c9L\u00c9CHARGER<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        \r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/gemini-google.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Une r\u00e9cente enqu\u00eate r\u00e9alis\u00e9e par CNET et YouGov a r\u00e9v\u00e9l\u00e9 que 50 % des propri\u00e9taires de smartphones aux \u00c9tats-Unis ne sont pas dispos\u00e9s \u00e0 payer un suppl\u00e9ment pour des fonctionnalit\u00e9s d&#8217;intelligence artificielle. Ce chiffre repr\u00e9sente une augmentation par rapport aux 45 % enregistr\u00e9s en septembre 2024, ce qui sugg\u00e8re un changement notable dans la perception des consommateurs envers les innovations technologiques dans leurs appareils mobiles. 50 % des adultes am\u00e9ricains ne voient pas la n\u00e9cessit\u00e9 de l&#8217;IA. L&#8217;\u00e9tude, r\u00e9alis\u00e9e entre le 13 et le 15 mai 2025, a concern\u00e9 2 201 adultes, dont 2 129 \u00e9taient [&hellip;]<\/p>\n","protected":false},"author":9318,"featured_media":173131,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[16761],"tags":[25704,25705,13508,25706,22143,25707,25708,25709],"usertag":[],"vertical":[],"content-category":[17507],"class_list":["post-173108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-disposicion-a-pagar-por-ia","tag-dispositivos-moviles","tag-ia","tag-inteligencia-artificial-en-smartphones","tag-marketing","tag-pagar","tag-tecnologias-emergentes","tag-yougov","content-category-ia"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/173108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/users\/9318"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/comments?post=173108"}],"version-history":[{"count":2,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/173108\/revisions"}],"predecessor-version":[{"id":173133,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/173108\/revisions\/173133"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media\/173131"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media?parent=173108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/categories?post=173108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/tags?post=173108"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/usertag?post=173108"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/vertical?post=173108"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/content-category?post=173108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}