{"id":174174,"date":"2025-08-13T08:25:00","date_gmt":"2025-08-13T07:25:00","guid":{"rendered":"https:\/\/cms-articles.softonic.io\/es\/?p=392932"},"modified":"2025-08-13T08:25:23","modified_gmt":"2025-08-13T07:25:23","slug":"si-tu-veux-tacheter-une-ferrari-tu-vas-avoir-besoin-de-beaucoup-plus-que-de-largent-necessaire-pour-le-faire","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/fr\/si-tu-veux-tacheter-une-ferrari-tu-vas-avoir-besoin-de-beaucoup-plus-que-de-largent-necessaire-pour-le-faire\/","title":{"rendered":"Si tu veux t&#039;acheter une Ferrari, tu vas avoir besoin de beaucoup plus que de l&#039;argent n\u00e9cessaire pour le faire"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ferrari, l&#8217;embl\u00e8me de l&#8217;exclusivit\u00e9 dans l&#8217;industrie automobile, a mis en place un processus de s\u00e9lection rigoureux pour ses clients, priorisant non seulement la capacit\u00e9 \u00e9conomique, mais aussi le comportement et la repr\u00e9sentation de sa marque. <strong>Celleux qui ne respectent pas les exigences non \u00e9crites risquent d&#8217;\u00eatre inclus sur une liste noire, ce qui les emp\u00eache d&#8217;acc\u00e9der aux v\u00e9hicules les plus exclusifs de la marque, peu importe la fortune qu&#8217;ils poss\u00e8dent<\/strong>.<\/p>\n\n\n<h2 class=\"wp-block-heading\">Une marque qui prot\u00e8ge aussi sa marque<\/h2>\n\n\n<p class=\"wp-block-paragraph\">La strat\u00e9gie de Ferrari, qui a \u00e9galement \u00e9t\u00e9 utilis\u00e9e par d&#8217;autres marques de luxe comme Bugatti, repose sur le d\u00e9sir de pr\u00e9server le prestige et l&#8217;image du logo.<strong> Chaque propri\u00e9taire doit signer un contrat qui limite les modifications sur le v\u00e9hicule, comme les changements de couleur ou la suppression de l&#8217;embl\u00e8me, et oblige \u00e0 maintenir la voiture en parfait \u00e9tat et \u00e0 l&#8217;utiliser de mani\u00e8re responsable<\/strong>. Benedetto Vigna, PDG de Ferrari, a d\u00e9clar\u00e9 qu&#8217;il est essentiel de d\u00e9fendre les valeurs et l&#8217;identit\u00e9 de la marque.<\/p>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Introducing the Ferrari F80\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/tYSo0LsHhvo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<p class=\"wp-block-paragraph\">Des c\u00e9l\u00e9brit\u00e9s comme Justin Bieber et Floyd Mayweather ont \u00e9t\u00e9 bannies en raison de comportements jug\u00e9s inappropri\u00e9s par Ferrari. <strong>Bieber a \u00e9t\u00e9 exclu pour avoir oubli\u00e9 o\u00f9 il avait laiss\u00e9 sa Ferrari 458, tandis que Mayweather, qui poss\u00e9dait 16 mod\u00e8les, a \u00e9t\u00e9 \u00e9cart\u00e9 pour se vanter de ses voitures et les revendre rapidement<\/strong>. Le designer Philipp Plein a \u00e9galement fait face \u00e0 des poursuites judiciaires apr\u00e8s avoir utilis\u00e9 sa Ferrari 812 Superfast pour promouvoir sa marque de mode, ce qui lui a co\u00fbt\u00e9 une indemnit\u00e9 de 300 000 euros \u00e0 l&#8217;entreprise italienne.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Les normes rigoureuses de Ferrari garantissent que son prestige ne soit pas terni par des comportements n\u00e9gatifs de ses propri\u00e9taires. <strong>Ainsi, la marque laisse clairement entendre que, ind\u00e9pendamment de la richesse ou de la renomm\u00e9e, ceux qui figurent sur sa liste noire sont exclus de la possibilit\u00e9 d&#8217;acqu\u00e9rir l&#8217;un de ses embl\u00e9matiques v\u00e9hicules de luxe<\/strong>.<\/p>\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-m\/p\/2ba0450a-9b34-11e6-9104-00163ed833e7\/2029473170\/amazon-mobile-logo\" alt=\"Amazon Shopping\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Amazon Shopping<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/amazon-mobile.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">T\u00c9L\u00c9CHARGER<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        \r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/amazon-mobile.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ferrari, l&#8217;embl\u00e8me de l&#8217;exclusivit\u00e9 dans l&#8217;industrie automobile, a mis en place un processus de s\u00e9lection rigoureux pour ses clients, priorisant non seulement la capacit\u00e9 \u00e9conomique, mais aussi le comportement et la repr\u00e9sentation de sa marque. Ceux qui ne respectent pas les exigences non \u00e9crites risquent d&#8217;\u00eatre inclus sur une liste noire, ce qui les emp\u00eache d&#8217;acc\u00e9der aux v\u00e9hicules les plus exclusifs de la marque, peu importe la fortune qu&#8217;ils poss\u00e8dent. Une marque qui prot\u00e8ge aussi sa marque La strat\u00e9gie de Ferrari, qui a \u00e9galement \u00e9t\u00e9 utilis\u00e9e par d&#8217;autres marques de luxe comme Bugatti, repose sur le [&hellip;]<\/p>\n","protected":false},"author":9318,"featured_media":174175,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[16761],"tags":[26247,26248,10874,21807,26249,26250,26251,8441,26252,26253],"usertag":[],"vertical":[],"content-category":[17583],"class_list":["post-174174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-benedetto-vigna","tag-bugatti","tag-ceo","tag-coche","tag-ferrari","tag-ferrari-812-superfast","tag-floyd-mayweather","tag-justin-bieber","tag-lujo","tag-philipp-plein","content-category-style-vie"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/174174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/users\/9318"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/comments?post=174174"}],"version-history":[{"count":2,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/174174\/revisions"}],"predecessor-version":[{"id":174187,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/174174\/revisions\/174187"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media\/174175"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media?parent=174174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/categories?post=174174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/tags?post=174174"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/usertag?post=174174"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/vertical?post=174174"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/content-category?post=174174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}