{"id":175898,"date":"2025-09-04T19:15:00","date_gmt":"2025-09-04T18:15:00","guid":{"rendered":"https:\/\/cms-articles.softonic.io\/es\/?p=394970"},"modified":"2025-09-04T20:32:31","modified_gmt":"2025-09-04T19:32:31","slug":"la-generation-z-seloigne-des-institutions-financieres-selon-une-etude-recente","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/fr\/la-generation-z-seloigne-des-institutions-financieres-selon-une-etude-recente\/","title":{"rendered":"La G\u00e9n\u00e9ration Z s&#039;\u00e9loigne des institutions financi\u00e8res, selon une \u00e9tude r\u00e9cente"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Une r\u00e9cente \u00e9tude d&#8217;Intuit Credit Karma r\u00e9v\u00e8le qu&#8217;une personne sur quatre de la G\u00e9n\u00e9ration Z au Royaume-Uni poss\u00e8de plusieurs comptes bancaires, bien qu&#8217;elle n&#8217;en utilise qu&#8217;un de mani\u00e8re r\u00e9guli\u00e8re. <strong>Ce ph\u00e9nom\u00e8ne s&#8217;est intensifi\u00e9 en raison de la concurrence croissante entre les institutions financi\u00e8res, qui ont facilit\u00e9 l&#8217;ouverture de comptes dans le but d&#8217;attirer un public plus jeune<\/strong>.<\/p>\n\n\n<h2 class=\"wp-block-heading\">Moins de fid\u00e9lit\u00e9 envers les banques et plus de besoin \u00e9conomique<\/h2>\n\n\n<p class=\"wp-block-paragraph\">La facilit\u00e9 d&#8217;ouverture de comptes a conduit de nombreux utilisateurs, y compris des \u00e9tudiants universitaires, \u00e0 s&#8217;inscrire \u00e0 plusieurs services pour b\u00e9n\u00e9ficier des primes de bienvenue. Un cas marquant dans Bloomberg d\u00e9crit un \u00e9tudiant qui, en ouvrant des dizaines de comptes en un an, a r\u00e9ussi \u00e0 accumuler 2 800 \u00a3 (environ 3 774 $ US) uniquement gr\u00e2ce aux primes d&#8217;inscription. <strong>Ce type de strat\u00e9gies a permis aux banques du Royaume-Uni d&#8217;acqu\u00e9rir avec succ\u00e8s une grande base de jeunes clients gr\u00e2ce \u00e0 des incitations attrayantes telles que des r\u00e9compenses pour les parrainages et des services de livraison de nourriture<\/strong>.<\/p>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Bloomberg drops $10 million on campaign ad to air during Superbowl LIV\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/ttoNHU8sbFc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<p class=\"wp-block-paragraph\">N\u00e9anmoins, les experts avertissent que ces incitations ne sont qu&#8217;un premier pas. <strong>Pour les institutions financi\u00e8res, le v\u00e9ritable d\u00e9fi r\u00e9side dans la conversion de ces nouveaux clients en utilisateurs principaux apr\u00e8s l&#8217;octroi des bonus<\/strong>. Pour y parvenir, il est essentiel que les banques r\u00e9orientent leur approche, passant de la simple acquisition \u00e0 une augmentation de l&#8217;engagement des clients. Il est sugg\u00e9r\u00e9 que les entit\u00e9s mettent en place des param\u00e8tres exigeant des utilisateurs qu&#8217;ils soient actifs ou qu&#8217;ils maintiennent leurs comptes pendant une p\u00e9riode d\u00e9termin\u00e9e pour \u00eatre \u00e9ligibles aux incitations.<\/p>\n\n\n<p class=\"wp-block-paragraph\">De plus, pour encourager l&#8217;utilisation r\u00e9guli\u00e8re des comptes, les banques doivent offrir une exp\u00e9rience num\u00e9rique qui r\u00e9sonne avec les int\u00e9r\u00eats et les besoins de la G\u00e9n\u00e9ration Z. <strong>Cela implique de se concentrer sur des caract\u00e9ristiques qui comptent vraiment pour cette d\u00e9mographie, en s&#8217;assurant qu&#8217;ils maintiennent leurs comptes actifs au-del\u00e0 de l&#8217;attraction initiale du bonus<\/strong>.<\/p>\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-m\/p\/2ba0450a-9b34-11e6-9104-00163ed833e7\/2029473170\/amazon-mobile-logo\" alt=\"Amazon Shopping\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Amazon Shopping<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/amazon-mobile.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">T\u00c9L\u00c9CHARGER<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        \r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/amazon-mobile.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Une \u00e9tude r\u00e9cente d&#8217;Intuit Credit Karma r\u00e9v\u00e8le qu&#8217;une personne sur quatre de la g\u00e9n\u00e9ration Z au Royaume-Uni poss\u00e8de plusieurs comptes bancaires, bien qu&#8217;elle n&#8217;en utilise qu&#8217;un de mani\u00e8re r\u00e9guli\u00e8re. Ce ph\u00e9nom\u00e8ne s&#8217;est intensifi\u00e9 en raison de la concurrence croissante entre les institutions financi\u00e8res, qui ont facilit\u00e9 l&#8217;ouverture de comptes dans le but d&#8217;attirer un public plus jeune. Moins de fid\u00e9lit\u00e9 envers les banques et plus de besoin \u00e9conomique La facilit\u00e9 d&#8217;ouverture de comptes a conduit de nombreux utilisateurs, y compris des \u00e9tudiants universitaires, \u00e0 s&#8217;inscrire \u00e0 plusieurs services pour b\u00e9n\u00e9ficier des primes de bienvenue. Un cas marquant [&hellip;]<\/p>\n","protected":false},"author":9318,"featured_media":175899,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[16761],"tags":[26946,26947,25581,26948,26949,23918],"usertag":[],"vertical":[],"content-category":[17583],"class_list":["post-175898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-adquisicion","tag-bancos","tag-generacion-z-2","tag-instituciones-financieras","tag-intuit-credit-karma","tag-reino-unido","content-category-style-vie"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/175898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/users\/9318"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/comments?post=175898"}],"version-history":[{"count":2,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/175898\/revisions"}],"predecessor-version":[{"id":175904,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/175898\/revisions\/175904"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media\/175899"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media?parent=175898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/categories?post=175898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/tags?post=175898"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/usertag?post=175898"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/vertical?post=175898"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/content-category?post=175898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}