{"id":184468,"date":"2025-12-31T08:00:00","date_gmt":"2025-12-31T07:00:00","guid":{"rendered":"https:\/\/cms-articles.softonic.io\/es\/?p=405560"},"modified":"2025-12-31T08:00:10","modified_gmt":"2025-12-31T07:00:10","slug":"chatgpt-peut-devenir-un-outil-beaucoup-pire-a-cause-des-publicites","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/fr\/chatgpt-peut-devenir-un-outil-beaucoup-pire-a-cause-des-publicites\/","title":{"rendered":"ChatGPT peut devenir un outil beaucoup pire \u00e0 cause des publicit\u00e9s"},"content":{"rendered":"\n<p>OpenAI progresse dans l&#8217;int\u00e9gration de publicit\u00e9s au sein de ChatGPT, cherchant \u00e0 cr\u00e9er une nouvelle forme de publicit\u00e9 num\u00e9rique qui r\u00e9ponde aux int\u00e9r\u00eats des utilisateurs, en utilisant des donn\u00e9es historiques de conversations.<\/p>\n\n\n<p>Selon des sources, la soci\u00e9t\u00e9 envisage diverses strat\u00e9gies pour int\u00e9grer ces annonces dans les r\u00e9ponses du chatbot, ce qui inclut du contenu sponsoris\u00e9 ou des annonces qui apparaissent sur le c\u00f4t\u00e9 pendant l&#8217;interaction avec la plateforme.<\/p>\n\n\n<p>Bien que OpenAI soit en phase de r\u00e9\u00e9valuation apr\u00e8s l&#8217;alerte r\u00e9cente du PDG Sam Altman <a href=\"https:\/\/gemini-google.en.softonic.com\/android\" target=\"_blank\" rel=\"noopener nofollow\" title=\"sur la concurrence avec Google Gemini\">sur la concurrence avec Google Gemini<\/a>, la mise en \u0153uvre de publicit\u00e9s dans ChatGPT reste \u00e0 l&#8217;ordre du jour.<\/p>\n\n\n<h2 class=\"wp-block-heading\">L&#8217;avenir de ChatGPT inclut des annonces alors qu&#8217;il concurrence Google Gemini<\/h2>\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">OpenAI is testing ads inside ChatGPT responses.<br>This will fail, and not for the reasons people think.<br><br>Users tolerate ads to access content they want. But AI&#39;s entire value proposition is removing friction.<br><br>Ads reintroduce the exact friction users paid to escape.<br><br>You can\u2026 <a href=\"https:\/\/t.co\/CvAVMyr0rS\">pic.twitter.com\/CvAVMyr0rS<\/a><\/p>&mdash; Shawn Chauhan (@shawnchauhan1) <a href=\"https:\/\/twitter.com\/shawnchauhan1\/status\/2004836448164618531?ref_src=twsrc%5Etfw\">December 27, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n<p>Altman a soulign\u00e9 la n\u00e9cessit\u00e9 d&#8217;am\u00e9liorer la personnalisation, la vitesse et la fiabilit\u00e9 du chatbot, ce qui a conduit l&#8217;entreprise \u00e0 mettre en pause d&#8217;autres projets. Cependant, la cr\u00e9ation d&#8217;annonces semble rester une priorit\u00e9 continue.<\/p>\n\n\n<p>Actuellement, ChatGPT g\u00e9n\u00e8re des revenus gr\u00e2ce \u00e0 des abonnements, l&#8217;acc\u00e8s \u00e0 l&#8217;API et des solutions d&#8217;entreprise, bien qu&#8217;OpenAI n&#8217;ait pas encore r\u00e9ussi \u00e0 \u00eatre rentable depuis sa fondation en 2015.<\/p>\n\n\n<p>On pr\u00e9voit que l&#8217;entreprise commencera \u00e0 g\u00e9n\u00e9rer des revenus d&#8217;utilisateurs non payants d&#8217;ici 2026, avec une estimation de 2 dollars par an par utilisateur, qui pourrait augmenter \u00e0 15 dollars d&#8217;ici 2030.<\/p>\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">\ud83d\udea8 Breaking: ChatGPT may soon show ads inside conversations as OpenAI weighs new monetization ideas.<br><br>This could impact the free user experience if it moves forward.<br><br>A move that could shake up the AI landscape. <a href=\"https:\/\/t.co\/duei4hgIEv\">pic.twitter.com\/duei4hgIEv<\/a><\/p>&mdash; Reality (@RealityOnChain) <a href=\"https:\/\/twitter.com\/RealityOnChain\/status\/2003865146708603093?ref_src=twsrc%5Etfw\">December 24, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n<p>En comparaison,<strong> la division publicitaire de Google a g\u00e9n\u00e9r\u00e9 237,8 milliards de dollars de revenus en 2023<\/strong>, ce qui sugg\u00e8re qu&#8217;OpenAI pourrait suivre un mod\u00e8le commercial similaire \u00e0 celui du g\u00e9ant technologique.<\/p>\n\n\n<p>Cependant, la possible mise en \u0153uvre de publicit\u00e9s dans ChatGPT a suscit\u00e9 des pr\u00e9occupations concernant la vie priv\u00e9e, car la plateforme a acc\u00e8s \u00e0 une quantit\u00e9 significative d&#8217;informations sur ses utilisateurs, ce qui soul\u00e8ve des questions sur la mani\u00e8re dont la mon\u00e9tisation sera \u00e9quilibr\u00e9e avec la fourniture de r\u00e9sultats organiques et pertinents.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>OpenAI progresse dans l&#8217;int\u00e9gration de publicit\u00e9s au sein de ChatGPT, cherchant \u00e0 cr\u00e9er une nouvelle forme de publicit\u00e9 num\u00e9rique qui r\u00e9ponde aux int\u00e9r\u00eats des utilisateurs, en utilisant des donn\u00e9es historiques de conversations. Selon des sources, la soci\u00e9t\u00e9 envisage diverses strat\u00e9gies pour incorporer ces publicit\u00e9s dans les r\u00e9ponses du chatbot, ce qui inclut du contenu sponsoris\u00e9 ou des annonces qui apparaissent sur le c\u00f4t\u00e9 pendant l&#8217;interaction avec la plateforme. Bien qu&#8217;OpenAI soit en phase de r\u00e9\u00e9valuation apr\u00e8s l&#8217;alerte r\u00e9cente du PDG Sam Altman concernant la concurrence avec Google Gemini, la mise en \u0153uvre de publicit\u00e9s dans ChatGPT reste en [&hellip;]<\/p>\n","protected":false},"author":9317,"featured_media":184471,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[16761],"tags":[17055,29221],"usertag":[],"vertical":[],"content-category":[17507],"class_list":["post-184468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-chatgpt","tag-inteligencia-artifical","content-category-ia"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/184468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/users\/9317"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/comments?post=184468"}],"version-history":[{"count":2,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/184468\/revisions"}],"predecessor-version":[{"id":184476,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/184468\/revisions\/184476"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media\/184471"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media?parent=184468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/categories?post=184468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/tags?post=184468"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/usertag?post=184468"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/vertical?post=184468"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/content-category?post=184468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}