{"id":187519,"date":"2026-02-09T19:40:24","date_gmt":"2026-02-09T18:40:24","guid":{"rendered":"https:\/\/cms-articles.softonic.io\/es\/?p=409538"},"modified":"2026-02-09T19:49:32","modified_gmt":"2026-02-09T18:49:32","slug":"le-mandalorien-cree-une-division-parmi-les-fans-qui-commencent-a-remettre-en-question-lefficacite-des-annonces-du-super-bowl","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/fr\/le-mandalorien-cree-une-division-parmi-les-fans-qui-commencent-a-remettre-en-question-lefficacite-des-annonces-du-super-bowl\/","title":{"rendered":"Le Mandalorien cr\u00e9e une division parmi les fans, qui commencent \u00e0 remettre en question l&#039;efficacit\u00e9 des annonces du Super Bowl"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Le r\u00e9cent trailer de The Mandalorian &amp; Grogu, pr\u00e9sent\u00e9 lors du Super Bowl, a re\u00e7u des critiques mitig\u00e9es de la part des fans. Avec la premi\u00e8re pr\u00e9vue pour le 12 mai, les attentes sont faibles, surtout apr\u00e8s la chute d&#8217;audience de la troisi\u00e8me saison de la s\u00e9rie. <strong>Certaines personnes soulignent que le trailer adopte une approche parodique qui, loin d&#8217;attirer de nouveaux publics, pourrait les \u00e9loigner en ne r\u00e9pondant pas aux attentes du contenu<\/strong>.<\/p>\n\n\n<h2 class=\"wp-block-heading\">La Super Bowl n&#8217;est-elle plus ce qu&#8217;elle \u00e9tait ?<\/h2>\n\n\n<p class=\"wp-block-paragraph\">Les commentateurs ont soulign\u00e9 que le nouveau teaser ressemble davantage \u00e0 une publicit\u00e9 qu&#8217;\u00e0 une strat\u00e9gie marketing efficace, le comparant \u00e0 des spots de marques populaires comme Budweiser. Cette perception soul\u00e8ve des doutes sur la direction cr\u00e9ative que prend Lucasfilm,<strong> qui semble compter sur la figure montante de Grogu pour attirer les spectateurs malgr\u00e9 la nette diminution de l&#8217;int\u00e9r\u00eat pour la franchise<\/strong>.<\/p>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Mandalorian and Grogu | A New Journey Begins | In Theaters May 22\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/sNAYYOYar5U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<p class=\"wp-block-paragraph\">Jackson George, vice-pr\u00e9sident ex\u00e9cutif du marketing cr\u00e9atif chez Disney, a d\u00e9fendu la strat\u00e9gie, soulignant que Grogu est plus qu&#8217;un simple personnage : c&#8217;est un ph\u00e9nom\u00e8ne culturel. <strong>Selon George, avec le Mandalorien, Grogu apporte de la lumi\u00e8re, de l&#8217;humour et une connexion \u00e9motionnelle qui pourrait r\u00e9sonner fortement aupr\u00e8s du public<\/strong>. Cependant, beaucoup se demandent si cette connexion sera suffisante pour convaincre les spectateurs de revenir \u00e0 une histoire qui a perdu un peu de son \u00e9clat original.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Diffuser une annonce pendant le Super Bowl, qui peut co\u00fbter jusqu&#8217;\u00e0 10 millions de dollars, souligne l&#8217;importance d&#8217;attirer l&#8217;attention du public. Malgr\u00e9 le potentiel, certains pensent que ce teaser pourrait tomber dans l&#8217;indiff\u00e9rence et ne pas attirer de nouveaux spectateurs. <strong>La v\u00e9ritable \u00e9preuve arrivera le 22 mai avec la premi\u00e8re, o\u00f9 il sera d\u00e9termin\u00e9 si Lucasfilm a r\u00e9ussi son coup<\/strong> ou si, au contraire, il a gaspill\u00e9 une occasion cruciale de raviver l&#8217;int\u00e9r\u00eat pour The Mandalorian &amp; Grogu.<\/p>\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/246b1fd4-6164-4c6f-9318-27e1cb587dc6\/489019137\/disney-plus-logo\" alt=\"Disney+\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Disney+<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/disney-plus.softonic.com\/iphone\" target=\"_self\" rel=\"noopener noreferrer\">T\u00c9L\u00c9CHARGER<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        \r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/disney-plus.softonic.com\/iphone\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le r\u00e9cent trailer de The Mandalorian &amp; Grogu, pr\u00e9sent\u00e9 lors du Super Bowl, a \u00e9t\u00e9 accueilli avec des critiques mitig\u00e9es de la part des fans. Avec la premi\u00e8re pr\u00e9vue pour le 12 mai, les attentes sont faibles, surtout apr\u00e8s la chute d&#8217;audience de la troisi\u00e8me saison de la s\u00e9rie. Certains observateurs soulignent que le trailer adopte une approche parodique qui, loin d&#8217;attirer de nouveaux publics, pourrait les \u00e9loigner en ne r\u00e9pondant pas aux attentes du contenu. Le Super Bowl n&#8217;est-il plus ce qu&#8217;il \u00e9tait ? Les commentateurs ont not\u00e9 que le nouveau teaser ressemble davantage \u00e0 une publicit\u00e9 [&#8230;]<\/p>\n","protected":false},"author":9318,"featured_media":187520,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[16761],"tags":[33338,33339,33340,33341,33296,33342,33343,27886,19948,33344],"usertag":[],"vertical":[],"content-category":[18130],"class_list":["post-187519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-disminucion-de-audiencia-the-mandalorian","tag-estrategia-de-marketing-lucasfilm","tag-estreno-the-mandalorian","tag-fenomeno-cultural-grogu","tag-grogu","tag-jackson-george-disney","tag-opiniones-sobre-el-trailer","tag-super-bowl","tag-the-mandalorian","tag-trailer-de-the-mandalorian","content-category-streaming-videos"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/187519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/users\/9318"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/comments?post=187519"}],"version-history":[{"count":2,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/187519\/revisions"}],"predecessor-version":[{"id":187525,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/187519\/revisions\/187525"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media\/187520"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media?parent=187519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/categories?post=187519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/tags?post=187519"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/usertag?post=187519"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/vertical?post=187519"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/content-category?post=187519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}