{"id":188488,"date":"2026-02-19T14:10:46","date_gmt":"2026-02-19T13:10:46","guid":{"rendered":"https:\/\/cms-articles.softonic.io\/es\/?p=410934"},"modified":"2026-02-19T14:58:52","modified_gmt":"2026-02-19T13:58:52","slug":"le-royaume-uni-interdit-une-publicite-de-call-of-duty-black-ops-7-pour-avoir-banalise-la-violence-sexuelle","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/fr\/le-royaume-uni-interdit-une-publicite-de-call-of-duty-black-ops-7-pour-avoir-banalise-la-violence-sexuelle\/","title":{"rendered":"Le Royaume-Uni interdit une publicit\u00e9 de Call of Duty: Black Ops 7 pour avoir banalis\u00e9 la violence sexuelle"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Une annonce de Call of Duty: Black Ops 7 a \u00e9t\u00e9 interdite au Royaume-Uni suite \u00e0 la d\u00e9cision de l&#8217;Autorit\u00e9 des Normes de Publicit\u00e9 (ASA), qui a estim\u00e9 que la vid\u00e9o banalisait la violence sexuelle.<strong>L&#8217;annonce, lanc\u00e9e en novembre 2025, faisait partie de la s\u00e9rie &#8220;Replacer&#8221; et mettait en sc\u00e8ne Peter Stormare aux c\u00f4t\u00e9s de Nikki Glaser dans une sc\u00e8ne se d\u00e9roulant dans un contr\u00f4le de s\u00e9curit\u00e9 a\u00e9roportuaire<\/strong>.<\/p>\n\n\n<h2 class=\"wp-block-heading\">Une annonce plus typique du d\u00e9but des ann\u00e9es 2000<\/h2>\n\n\n<p class=\"wp-block-paragraph\">Dans la publicit\u00e9 controvers\u00e9e, Stormare invite un homme dans la file d&#8217;attente \u00e0 se tourner vers le mur, puis se moque d&#8217;une ordonnance trouv\u00e9e dans ses bagages. Par la suite, il ordonne \u00e0 l&#8217;homme de se d\u00e9shabiller, tandis que Glaser, avec un gant en latex, mentionne qu&#8217;il est \u00ab l&#8217;heure du spectacle de marionnettes \u00bb. <strong>La publicit\u00e9 se termine avec Stormare sugg\u00e9rant un acte que beaucoup consid\u00e8rent comme une insinuation de violence sexuelle.<\/strong><\/p>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Call of Duty: Black Ops 7 - The Replacer &quot;Airport Security&quot;\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/FH1csdj8oMk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<p class=\"wp-block-paragraph\">Le contenu de la publicit\u00e9 n&#8217;est pas pass\u00e9 inaper\u00e7u, g\u00e9n\u00e9rant des commentaires n\u00e9gatifs sur YouTube et provoquant au moins neuf plaintes de spectateurs qui l&#8217;ont d\u00e9nonc\u00e9 pour avoir banalis\u00e9 la violence sexuelle, en plus de deux qui ont estim\u00e9 qu&#8217;elle encourageait l&#8217;usage de drogues. En sa d\u00e9fense, <strong>Activision a soutenu qu&#8217;il s&#8217;agissait d&#8217;une publicit\u00e9 pour un jeu vid\u00e9o class\u00e9 \u00ab 18+ \u00bb, destin\u00e9 \u00e0 un public adulte et repr\u00e9sentant un sc\u00e9nario d\u00e9lib\u00e9r\u00e9ment parodique<\/strong>.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Malgr\u00e9 la justification d&#8217;Activision, l&#8217;ASA a statu\u00e9 contre l&#8217;entreprise, affirmant que l&#8217;humour pr\u00e9sent dans la publicit\u00e9 d\u00e9coulait de l&#8217;humiliation et de la menace de p\u00e9n\u00e9tration non consensuelle, ce qui en fait un contenu irresponsable et offensant. <strong>Bien que la d\u00e9cision ne repr\u00e9sente pas un coup d\u00e9vastateur pour Activision, \u00e9tant donn\u00e9 que la publicit\u00e9 doit simplement \u00eatre retir\u00e9e dans sa forme actuelle<\/strong>, il leur a \u00e9t\u00e9 demand\u00e9 de s&#8217;assurer que leurs futures publicit\u00e9s soient socialement responsables et ne trivialise pas la violence sexuelle.<\/p>\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/8b773de5-0b20-429f-a535-c159557192df\/2791990695\/xbox-game-pass-Xbox%20Game%20Pass%20for%20PC-logo.png\" alt=\"Xbox Game Pass\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Xbox Game Pass<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/xbox-game-pass.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\">T\u00c9L\u00c9CHARGER<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        \r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/xbox-game-pass.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Une annonce de Call of Duty : Black Ops 7 a \u00e9t\u00e9 interdite au Royaume-Uni apr\u00e8s la d\u00e9cision de l&#8217;Autorit\u00e9 des normes de publicit\u00e9 (ASA), qui a estim\u00e9 que la vid\u00e9o banalisait la violence sexuelle. L&#8217;annonce, lanc\u00e9e en novembre 2025, faisait partie de la s\u00e9rie &#8220;Replacer&#8221; et mettait en sc\u00e8ne Peter Stormare aux c\u00f4t\u00e9s de Nikki Glaser dans une sc\u00e8ne se d\u00e9roulant \u00e0 un contr\u00f4le de s\u00e9curit\u00e9 a\u00e9roportuaire. Une annonce plus typique du d\u00e9but des ann\u00e9es 2000. Dans la publicit\u00e9 controvers\u00e9e, Stormare invite un homme dans la file d&#8217;attente \u00e0 se mettre face au mur, proc\u00e9dant \u00e0 ridiculiser une ordonnance m\u00e9dicale trouv\u00e9e dans [&#8230;]<\/p>\n","protected":false},"author":9318,"featured_media":188489,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[16764,16761],"tags":[33785,6904,33786,33787,33788,24508,33789,33790,33791,26027],"usertag":[],"vertical":[],"content-category":[17559],"class_list":["post-188488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","category-news","tag-18-videojuegos","tag-activision","tag-anuncio-de-videojuegos","tag-anuncio-prohibido","tag-autoridad-de-normas-de-publicidad","tag-call-of-duty-black-ops-7-2","tag-controversia-comercial","tag-humor-irresponsable","tag-reclamos-de-espectadores","tag-violencia-sexual","content-category-jeux"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/188488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/users\/9318"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/comments?post=188488"}],"version-history":[{"count":2,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/188488\/revisions"}],"predecessor-version":[{"id":188495,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/188488\/revisions\/188495"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media\/188489"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media?parent=188488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/categories?post=188488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/tags?post=188488"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/usertag?post=188488"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/vertical?post=188488"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/content-category?post=188488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}