{"id":190358,"date":"2026-03-13T08:15:00","date_gmt":"2026-03-13T07:15:00","guid":{"rendered":"https:\/\/cms-articles.softonic.io\/es\/?p=413134"},"modified":"2026-03-13T08:15:10","modified_gmt":"2026-03-13T07:15:10","slug":"xbox-abandonne-sa-campagne-de-marketing-la-plus-controversee","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/fr\/xbox-abandonne-sa-campagne-de-marketing-la-plus-controversee\/","title":{"rendered":"Xbox abandonne sa campagne de marketing la plus controvers\u00e9e"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Asha Sharma a pris la t\u00eate de Xbox il y a deux semaines, marquant le d\u00e9but d&#8217;une nouvelle \u00e8re pour la marque de jeux embl\u00e9matique de Microsoft.<strong> Ce changement de leadership s&#8217;est fait sentir lors de la Game Developers Conference (GDC) \u00e0 San Francisco, o\u00f9 le Project Helix, le successeur tant attendu du mat\u00e9riel Series X\/S, a \u00e9t\u00e9 pr\u00e9sent\u00e9<\/strong>, bien que les d\u00e9tails concernant les sp\u00e9cifications et les dates restent encore sujets \u00e0 sp\u00e9culations.<\/p>\n\n\n<h2 class=\"wp-block-heading\">Maintenant, seules les Xbox sont une Xbox<\/h2>\n\n\n<p class=\"wp-block-paragraph\">Un des changements les plus notables sous la direction de Sharma a \u00e9t\u00e9 le retrait presque complet de la campagne de marketing controvers\u00e9e \u00ab C&#8217;est une Xbox \u00bb. Cette initiative, qui visait \u00e0 positionner Xbox non seulement comme une console, mais comme une plateforme polyvalente englobant des dispositifs mobiles jusqu&#8217;aux gadgets de r\u00e9alit\u00e9 virtuelle, a \u00e9t\u00e9 jug\u00e9e offensante par certains employ\u00e9s de l&#8217;entreprise. <strong>Selon des rapports, elle avait mis mal \u00e0 l&#8217;aise les travailleurs car ils estimaient que la campagne \u00e9loignait Xbox de son essence en tant que console de jeux vid\u00e9o<\/strong>.<\/p>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"ROG Xbox Ally \u2013 Dancing in the Dark \u2013 Launch Trailer\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/b6EJxjdRPAw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<p class=\"wp-block-paragraph\">La campagne a \u00e9t\u00e9 pr\u00e9c\u00e9demment dirig\u00e9e par Sarah Bond, qui a \u00e9galement quitt\u00e9 l&#8217;entreprise dans un contexte de restructuration. <strong>Les d\u00e9cisions marketing, ainsi que l&#8217;approche g\u00e9n\u00e9rale de la communication d&#8217;Xbox, semblent changer radicalement avec l&#8217;arriv\u00e9e de Sharma \u00e0 la t\u00eate<\/strong>. Actuellement, le seul vestige de la campagne \u00ab Ceci est une Xbox \u00bb a \u00e9t\u00e9 supprim\u00e9 de Xbox Wire, o\u00f9 il \u00e9tait auparavant possible d&#8217;acc\u00e9der \u00e0 des articles connexes.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Avec cette nouvelle direction, Asha Sharma a la t\u00e2che de r\u00e9int\u00e9grer le mat\u00e9riel Xbox au centre de l&#8217;attention. <strong>Avec le Project Helix, la marque cherche \u00e0 rajeunir son image et \u00e0 se reconnecter avec sa base de consommateurs<\/strong>, une strat\u00e9gie qui pourrait indiquer une approche plus traditionnelle par rapport aux id\u00e9es pr\u00e9c\u00e9dentes sur l&#8217;\u00e9cosyst\u00e8me Xbox.<\/p>\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/8b773de5-0b20-429f-a535-c159557192df\/2791990695\/xbox-game-pass-Xbox%20Game%20Pass%20for%20PC-logo.png\" alt=\"Xbox Game Pass\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Xbox Game Pass<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/xbox-game-pass.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\">T\u00c9L\u00c9CHARGER<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        \r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/xbox-game-pass.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Asha Sharma a pris la t\u00eate de Xbox il y a deux semaines, marquant le d\u00e9but d&#8217;une nouvelle \u00e8re pour la marque de jeux embl\u00e9matique de Microsoft. Ce changement de leadership s&#8217;est fait sentir lors de la Game Developers Conference (GDC) \u00e0 San Francisco, o\u00f9 le Project Helix, le successeur tant attendu du mat\u00e9riel Series X\/S, a \u00e9t\u00e9 pr\u00e9sent\u00e9, bien que les d\u00e9tails sur les sp\u00e9cifications et les dates restent encore sujets \u00e0 sp\u00e9culation. D\u00e9sormais, les Xbox ne sont plus qu&#8217;une Xbox. L&#8217;un des changements les plus notables sous la direction de Sharma a \u00e9t\u00e9 le retrait presque complet de la campagne de marketing controvers\u00e9e &#8220;C&#8217;est une Xbox&#8221;. Cette [&#8230;]<\/p>\n","protected":false},"author":9318,"featured_media":190361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[16764,16761],"tags":[33964,34703,6396,34704,34705,34665,24520,34706,853,17208],"usertag":[],"vertical":[],"content-category":[17559],"class_list":["post-190358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","category-news","tag-asha-sharma","tag-cambio-de-liderazgo-xbox","tag-game-developers-conference","tag-marketing-de-xbox","tag-nueva-estrategia-xbox","tag-project-helix","tag-sarah-bond","tag-videoconsole","tag-xbox","tag-xbox-game-pass","content-category-jeux"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Asha Sharma a pris la t\u00eate de Xbox il y a deux semaines, marquant le d\u00e9but d&#039;une nouvelle \u00e8re pour la marque de jeux embl\u00e9matique de Microsoft. Ce changement de leadership s&#039;est fait sentir lors de la Game Developers Conference (GDC) \u00e0 San Francisco, o\u00f9 le Project Helix, le successeur tant attendu du mat\u00e9riel Series X\/S, a \u00e9t\u00e9 pr\u00e9sent\u00e9, bien que les d\u00e9tails sur les sp\u00e9cifications et les dates restent encore sujets \u00e0 sp\u00e9culation. D\u00e9sormais, les Xbox ne sont plus qu&#039;une Xbox. L&#039;un des changements les plus notables sous la direction de Sharma a \u00e9t\u00e9 le retrait presque complet de la campagne de marketing controvers\u00e9e &quot;C&#039;est une Xbox&quot;. 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Ce changement de leadership s&#039;est fait sentir lors de la Game Developers Conference (GDC) \u00e0 San Francisco, o\u00f9 le Project Helix, le successeur tant attendu du mat\u00e9riel Series X\/S, a \u00e9t\u00e9 pr\u00e9sent\u00e9, bien que les d\u00e9tails sur les sp\u00e9cifications et les dates restent encore sujets \u00e0 sp\u00e9culation. D\u00e9sormais, les Xbox ne sont plus qu&#039;une Xbox. L&#039;un des changements les plus notables sous la direction de Sharma a \u00e9t\u00e9 le retrait presque complet de la campagne de marketing controvers\u00e9e &quot;C&#039;est une Xbox&quot;. 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Ce changement de leadership s&#039;est fait sentir lors de la Game Developers Conference (GDC) \u00e0 San Francisco, o\u00f9 le Project Helix, le successeur tant attendu du mat\u00e9riel Series X\/S, a \u00e9t\u00e9 pr\u00e9sent\u00e9, bien que les d\u00e9tails sur les sp\u00e9cifications et les dates restent encore sujets \u00e0 sp\u00e9culation. D\u00e9sormais, les Xbox ne sont plus qu&#039;une Xbox. L&#039;un des changements les plus notables sous la direction de Sharma a \u00e9t\u00e9 le retrait presque complet de la campagne de marketing controvers\u00e9e &quot;C&#039;est une Xbox&quot;. 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Ce changement de leadership s'est fait sentir lors de la Game Developers Conference (GDC) \u00e0 San Francisco, o\u00f9 le Project Helix, le successeur tant attendu du mat\u00e9riel Series X\/S, a \u00e9t\u00e9 pr\u00e9sent\u00e9, bien que les d\u00e9tails sur les sp\u00e9cifications et les dates restent encore sujets \u00e0 sp\u00e9culation. D\u00e9sormais, les Xbox ne sont plus qu'une Xbox. L'un des changements les plus notables sous la direction de Sharma a \u00e9t\u00e9 le retrait presque complet de la campagne de marketing controvers\u00e9e \"C'est une Xbox\". 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