{"id":61990,"date":"2013-09-02T15:43:32","date_gmt":"2013-09-02T13:43:32","guid":{"rendered":"http:\/\/onsoftware.softonic.fr\/?p=61990"},"modified":"2025-06-12T12:35:08","modified_gmt":"2025-06-12T11:35:08","slug":"2013-09-02-twitter-tf1-publicite-video","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/fr\/2013-09-02-twitter-tf1-publicite-video\/","title":{"rendered":"Twitter s&#8217;allie \u00e0 TF1 pour proposer de la publicit\u00e9 vid\u00e9o"},"content":{"rendered":"<p>Apr\u00e8s le Canada, les Etats-Unis et le Japon, c&#8217;est au tour de la <strong>France <\/strong>de voir d\u00e9barquer<strong> les vid\u00e9os sponsoris\u00e9es<\/strong> sur <strong>Twitter<\/strong>. C&#8217;est pourquoi le r\u00e9seau social de micro-blogging s&#8217;est alli\u00e9 avec <strong>TF1<\/strong>.<\/p>\n<p>Le partenariat, baptis\u00e9 <strong>Connect Amplify<\/strong> (Twitter Amplify pour les autres pays), se traduit par la publication sur le compte Twitter de la cha\u00eene de vid\u00e9os sponsoris\u00e9es par un annonceur. Les vid\u00e9os, pouvant attendre 30 secondes, pourront ainsi \u00eatre pr\u00e9c\u00e9d\u00e9s d&#8217;une pub de 8 secondes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-61998\" title=\"Twitter TF1\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/9\/2013\/09\/Twitter-TF1-501x568.jpg\" alt=\"\" width=\"501\" height=\"568\" srcset=\"https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/9\/2013\/09\/Twitter-TF1-501x568.jpg 501w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/9\/2013\/09\/Twitter-TF1-225x256.jpg 225w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/9\/2013\/09\/Twitter-TF1.jpg 726w\" sizes=\"auto, (max-width: 501px) 100vw, 501px\" \/><\/p>\n<p>Twitter se charge ensuite de reprendre le tweet de TF1 et d&#8217;en faire la promotion en l&#8217;affichant sur la timeline de nombreux utilisateurs cibl\u00e9s du r\u00e9seau social. <em>&#8220;Les personnes sont cibl\u00e9es en fonction des sujets de leurs tweets ou des comptes qu&#8217;elles suivent&#8221;<\/em>, a expliqu\u00e9 \u00e0 l&#8217;AFP Glenn Otis Brown, directeur des contenus sponsoris\u00e9s et des parrainages chez Twitter.<em> &#8220;C&#8217;est une nouvelle fa\u00e7on pour les diffuseurs de g\u00e9n\u00e9rer des revenus et d&#8217;atteindre des t\u00e9l\u00e9spectateurs suppl\u00e9mentaires. Pour les annonceurs, il s&#8217;agit d&#8217;amplifier leur message&#8221;<\/em>.<\/p>\n<p>Une mani\u00e8re pour Twitter de gagner de l&#8217;argent et de mon\u00e9tiser le d\u00e9veloppement et la rentabilit\u00e9 de son r\u00e9seau social. Si le partenariat s&#8217;av\u00e8re un succ\u00e8s, il ne fait aucun doute que Twitter \u00e9largisse le nombre d&#8217;entreprises partenaires.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s le Canada, les Etats-Unis et le Japon, c&#8217;est au tour de la France de voir d\u00e9barquer les vid\u00e9os sponsoris\u00e9es sur Twitter. C&#8217;est pourquoi le r\u00e9seau social de micro-blogging s&#8217;est alli\u00e9 avec TF1. Le partenariat, baptis\u00e9 Connect Amplify (Twitter Amplify pour les autres pays), se traduit par la publication sur le compte Twitter de la &hellip; <a href=\"https:\/\/cms-articles.softonic.io\/fr\/2013-09-02-twitter-tf1-publicite-video\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Twitter s&#8217;allie \u00e0 TF1 pour proposer de la publicit\u00e9 vid\u00e9o&#8221;<\/span><\/a><\/p>\n","protected":false},"author":8020,"featured_media":61996,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1],"tags":[8744,5050,177,8746,8745],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-61990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-connect-ampllify","tag-tf1","tag-twitter","tag-twitter-monetisation","tag-twitter-tf1"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/61990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/users\/8020"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/comments?post=61990"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/61990\/revisions"}],"predecessor-version":[{"id":166036,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/61990\/revisions\/166036"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media\/61996"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media?parent=61990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/categories?post=61990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/tags?post=61990"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/usertag?post=61990"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/vertical?post=61990"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/content-category?post=61990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}