{"id":62258,"date":"2013-09-04T10:27:35","date_gmt":"2013-09-04T08:27:35","guid":{"rendered":"http:\/\/onsoftware.softonic.fr\/?p=62258"},"modified":"2025-06-12T12:34:46","modified_gmt":"2025-06-12T11:34:46","slug":"2013-09-04-il-se-paie-un-tweet-sponsorise-pour-se-plaindre-de-la-british-airways","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/fr\/2013-09-04-il-se-paie-un-tweet-sponsorise-pour-se-plaindre-de-la-british-airways\/","title":{"rendered":"Il se paie un tweet sponsoris\u00e9 pour se plaindre de la British Airways"},"content":{"rendered":"

Twitter <\/strong>n’avait peut-\u00eatre pas pr\u00e9vu cela en lan\u00e7ant les tweets sponsoris\u00e9s. Un internaute a en effet utilis\u00e9 le proc\u00e9d\u00e9 pour se plaindre aupr\u00e8s de British Airways<\/strong> d’une valise perdue.<\/p>\n

Hassan Syed, l’homme en question, \u00e9tait furieux apr\u00e8s la perte de la valise de son p\u00e8re par la compagnie a\u00e9rienne anglaise. N’ayant aucun suivi du bagage et n’obtenant aucune r\u00e9ponse de la part de BA suite \u00e0 ses plaintes sur Twitter, il a alors d\u00e9cid\u00e9 de recourir \u00e0 un tweet sponsoris\u00e9.<\/p>\n

L’homme a ainsi d\u00e9bours\u00e9 1 000 dollars pour \u00eatre vu par 76 800 internautes<\/strong>, et accessoirement la presse mondiale. Lanc\u00e9s en 2010 par Twitter, les tweets sponsoris\u00e9s sont un moyen pour les compagnies de mettre en valeur un de leurs tweets.<\/p>\n

\"\"<\/p>\n

Devant les nombreuses r\u00e9actions sur le r\u00e9seau social, British Airways a enfin contact\u00e9 le client furieux. Celui a pu s’expliquer avec la compagnie. Gageons qu’il retrouve sa valise dans les plus brefs d\u00e9lais.<\/p>\n

@british_airways<\/a> how does a billion dollar corp only have 9-5 social media support for a business that operates 24\/7? DM me yourselves.<\/p>\n

\u2014\u008d (@HVSVN) 3 septembre 2013<\/a><\/p><\/blockquote>\n

<\/a><\/p>\n

De son c\u00f4t\u00e9, British Airways ferait bien de changer sa strat\u00e9gie sur les r\u00e9seaux sociaux, et notamment sa r\u00e9activit\u00e9.<\/span><\/p>\n

Via (NBC News<\/a>)<\/p>\n

<\/a><\/p>\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Twitter n’avait peut-\u00eatre pas pr\u00e9vu cela en lan\u00e7ant les tweets sponsoris\u00e9s. Un internaute a en effet utilis\u00e9 le proc\u00e9d\u00e9 pour se plaindre aupr\u00e8s de British Airways d’une valise perdue. Hassan Syed, l’homme en question, \u00e9tait furieux apr\u00e8s la perte de la valise de son p\u00e8re par la compagnie a\u00e9rienne anglaise. N’ayant aucun suivi du bagage … Continue reading “Il se paie un tweet sponsoris\u00e9 pour se plaindre de la British Airways”<\/span><\/a><\/p>\n","protected":false},"author":8020,"featured_media":61953,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1],"tags":[8789,8785,8786,8787,8788,8790,177],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-62258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-avion","tag-ba","tag-british-airways","tag-britsih-airways","tag-compagnie","tag-plainte","tag-twitter"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/62258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/users\/8020"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/comments?post=62258"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/62258\/revisions"}],"predecessor-version":[{"id":166016,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/62258\/revisions\/166016"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media\/61953"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media?parent=62258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/categories?post=62258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/tags?post=62258"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/usertag?post=62258"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/vertical?post=62258"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/content-category?post=62258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}