{"id":67521,"date":"2013-10-24T09:30:14","date_gmt":"2013-10-24T07:30:14","guid":{"rendered":"http:\/\/onsoftware.softonic.fr\/?p=67521"},"modified":"2025-06-12T12:27:09","modified_gmt":"2025-06-12T11:27:09","slug":"2013-10-24-google-teste-publicites-geantes-resultats-recherche","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/fr\/2013-10-24-google-teste-publicites-geantes-resultats-recherche\/","title":{"rendered":"Google teste des publicit\u00e9s g\u00e9antes dans les r\u00e9sultats de recherche"},"content":{"rendered":"<p>Les <strong>pubs <\/strong>dans les recherches <strong>Google <\/strong>sont sur le point de s&#8217;agrandir. La firme de Moutain View exp\u00e9rimente de nouvelles banni\u00e8res au sommet des r\u00e9sultats de recherche pour plus de visibilit\u00e9. Les publicit\u00e9s XXL concernent les recherches de marque.<\/p>\n<p>Voici \u00e0 quoi ressemblent ces publicit\u00e9s g\u00e9antes:<\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"google-full-page-sponsored-image-ad-568x512\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/9\/2013\/10\/google-full-page-sponsored-image-ad-568x512.jpg\" alt=\"\" width=\"568\" height=\"512\" \/><\/p>\n<p>Southwest Airlines est clairement une recherche de marque. Tirer parti de la premi\u00e8re place pour la publicit\u00e9 payante n&#8217;est pas si surprenant. Les r\u00e9sultats de recherche ne sont pas quelque chose de nouveau. Google pratique d\u00e9j\u00e0 la publicit\u00e9 avec des liens pour les recherches de marque.<\/p>\n<p>L&#8217;image \u200b\u200bcontribue simplement \u00e0 attirer davantage l&#8217;attention sur les liens et les annonces sont clairement marqu\u00e9s avec une balise &#8220;sponsoris\u00e9e&#8221; en haut \u00e0 droite.<\/p>\n<p>Un porte-parole de Google parlant \u00e0 Search Engine Land a confirm\u00e9 que l&#8217;entreprise m\u00e8ne une &#8220;petite exp\u00e9rience &#8221; avec des banni\u00e8res publicitaires mais seulement sur le march\u00e9 am\u00e9ricain.<\/p>\n<p>[Source:\u00a0<a title=\"Search Engine Land\" href=\"http:\/\/searchengineland.com\/google-testing-top-banner-ads-174927\" target=\"_blank\" rel=\"noopener noreferrer\">Search Engine Land<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les pubs dans les recherches Google sont sur le point de s&#8217;agrandir. La firme de Moutain View exp\u00e9rimente de nouvelles banni\u00e8res au sommet des r\u00e9sultats de recherche pour plus de visibilit\u00e9. Les publicit\u00e9s XXL concernent les recherches de marque. Voici \u00e0 quoi ressemblent ces publicit\u00e9s g\u00e9antes: Southwest Airlines est clairement une recherche de marque. Tirer &hellip; <a href=\"https:\/\/cms-articles.softonic.io\/fr\/2013-10-24-google-teste-publicites-geantes-resultats-recherche\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Google teste des publicit\u00e9s g\u00e9antes dans les r\u00e9sultats de recherche&#8221;<\/span><\/a><\/p>\n","protected":false},"author":8020,"featured_media":57091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1],"tags":[148,9375,9373,9374,4803],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-67521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-google","tag-google-ads","tag-pub-google","tag-publicites-google","tag-pubs"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/67521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/users\/8020"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/comments?post=67521"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/67521\/revisions"}],"predecessor-version":[{"id":165598,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/67521\/revisions\/165598"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media\/57091"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media?parent=67521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/categories?post=67521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/tags?post=67521"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/usertag?post=67521"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/vertical?post=67521"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/content-category?post=67521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}