{"id":73274,"date":"2013-12-13T12:02:41","date_gmt":"2013-12-13T11:02:41","guid":{"rendered":"http:\/\/onsoftware.softonic.fr\/?p=73274"},"modified":"2025-06-12T12:19:33","modified_gmt":"2025-06-12T11:19:33","slug":"2013-12-13-instagram-direct-au-tour-des-marques-de-debarquer","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/fr\/2013-12-13-instagram-direct-au-tour-des-marques-de-debarquer\/","title":{"rendered":"Instagram Direct: au tour des marques de d\u00e9barquer!"},"content":{"rendered":"<p>La marque am\u00e9ricaine <strong>Gap <\/strong>a mis en place le premier &#8220;Instagram Direct Challenge&#8221;. Il n&#8217;a pas fallu beaucoup de temps pour que les marques s&#8217;int\u00e9ressent ainsi \u00e0 la nouvelle fonctionnalit\u00e9 d&#8217;Instagram.<\/p>\n<p><a href=\"http:\/\/actualites.softonic.fr\/2013-12-12-instagram-lance-instagram-direct-une-application-de-messagerie-et-de-photo\" target=\"_self\" rel=\"noopener noreferrer\"><strong>Quelques heures apr\u00e8s le lancement de la fonction Direct<\/strong><\/a> qui permet les messages priv\u00e9s sur <strong>Instagram<\/strong>, Gap a donc cr\u00e9\u00e9 le premier concours bas\u00e9 sur Instagram Direct.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-73287\" title=\"gap-instagram-direct-354x568\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/9\/2013\/12\/gap-instagram-direct-354x568.png\" alt=\"\" width=\"354\" height=\"568\" srcset=\"https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/9\/2013\/12\/gap-instagram-direct-354x568.png 354w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/9\/2013\/12\/gap-instagram-direct-354x568-268x430.png 268w\" sizes=\"auto, (max-width: 354px) 100vw, 354px\" \/><\/p>\n<p>Les 15 premiers \u00e0 participer ont re\u00e7u un message priv\u00e9 de Gap leur demandant de mettre une photo en utilisant le hashtag WIWT (What I Wore Today &#8220;Qu&#8217;est-ce que je portais aujourd&#8217;hui&#8221;). La r\u00e9compense? Une housse pour tablette.<\/p>\n<p>Au-del\u00e0 du concours (et la vitesse incroyable de Gap pour saisir l&#8217;opportunit\u00e9), Instagram Direct peut devenir l&#8217;application de messagerie pl\u00e9biscit\u00e9e par les publicitaires. Le risque de spams est donc assez grand.<\/p>\n<p>Il est toutefois int\u00e9ressant de noter que Instagram Direct qui, rappelez-vous, est utilis\u00e9 pour envoyer des messages texte, des photos ou des vid\u00e9os \u00e0 un ou plusieurs amis (jusqu&#8217;\u00e0 15) ne peut \u00eatre utilis\u00e9 avec des gens qui ne sont pas vos amis.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marque am\u00e9ricaine Gap a mis en place le premier &#8220;Instagram Direct Challenge&#8221;. Il n&#8217;a pas fallu beaucoup de temps pour que les marques s&#8217;int\u00e9ressent ainsi \u00e0 la nouvelle fonctionnalit\u00e9 d&#8217;Instagram. Quelques heures apr\u00e8s le lancement de la fonction Direct qui permet les messages priv\u00e9s sur Instagram, Gap a donc cr\u00e9\u00e9 le premier concours bas\u00e9 &hellip; <a href=\"https:\/\/cms-articles.softonic.io\/fr\/2013-12-13-instagram-direct-au-tour-des-marques-de-debarquer\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Instagram Direct: au tour des marques de d\u00e9barquer!&#8221;<\/span><\/a><\/p>\n","protected":false},"author":8020,"featured_media":73285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1],"tags":[16806,10138,3212,10137,10139,10140],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-73274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-app-subdomain-redirectioninstagram","tag-gap","tag-instagram","tag-instagram-direct","tag-instagram-marques","tag-marques"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/73274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/users\/8020"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/comments?post=73274"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/73274\/revisions"}],"predecessor-version":[{"id":165195,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/73274\/revisions\/165195"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media\/73285"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media?parent=73274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/categories?post=73274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/tags?post=73274"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/usertag?post=73274"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/vertical?post=73274"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/content-category?post=73274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}