{"id":81216,"date":"2014-03-13T12:16:04","date_gmt":"2014-03-13T11:16:04","guid":{"rendered":"http:\/\/onsoftware.softonic.fr\/?p=81216"},"modified":"2025-06-12T12:07:21","modified_gmt":"2025-06-12T11:07:21","slug":"google-stoppe-experience-publicites-geantes-resultats-recherche-2014-03-13","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/fr\/google-stoppe-experience-publicites-geantes-resultats-recherche-2014-03-13\/","title":{"rendered":"Google stoppe son exp\u00e9rience de publicit\u00e9s g\u00e9antes dans les r\u00e9sultats de recherche"},"content":{"rendered":"

Google <\/strong>a d\u00e9cid\u00e9 d’arr\u00eater son exp\u00e9rience des publicit\u00e9s g\u00e9antes d\u00e9but\u00e9e \u00e0 la fin de l’ann\u00e9e pass\u00e9e<\/a>. C’est Amit Singhal, senior vice-pr\u00e9sident engineer chez Google, qui l’a annonc\u00e9 sans fournir d’explications pr\u00e9cises sur cette d\u00e9cision.<\/p>\n

Google avait commenc\u00e9 l’exp\u00e9rience en octobre 2013 avec environ 30 entreprises participantes. La firme de Moutain View testait de nouvelles banni\u00e8res au sommet des r\u00e9sultats de recherche pour plus de visibilit\u00e9. Les publicit\u00e9s XXL concernaient les recherches de marque.<\/p>\n

\"Publicit\u00e9s<\/p>\n

La nouvelle fonctionnalit\u00e9 avait \u00e9t\u00e9 pourtant test\u00e9e aux Etats-Unis avec de grands noms tels que Southwest Airlines, Nike ou encore Victoria’s Secret.<\/p>\n

Face probablement \u00e0 des r\u00e9sultats trop d\u00e9cevants, Google a donc stopp\u00e9 son exp\u00e9rience. Les utilisateurs ne s’en plaindront pas.<\/p>\n

Source: SearchEngine Land
\n<\/em><\/a><\/p>\n

Lire aussi:<\/strong><\/p>\n

iOS 8: Apple pr\u00e9pare une mise \u00e0 jour majeure de Plans<\/strong><\/a><\/p>\n

Google Maps meilleur qu’Apple Plans et Nokia HERE? Nous les testons \u00e0 Barcelone! <\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Google a d\u00e9cid\u00e9 d’arr\u00eater son exp\u00e9rience des publicit\u00e9s g\u00e9antes d\u00e9but\u00e9e \u00e0 la fin de l’ann\u00e9e pass\u00e9e. C’est Amit Singhal, senior vice-pr\u00e9sident engineer chez Google, qui l’a annonc\u00e9 sans fournir d’explications pr\u00e9cises sur cette d\u00e9cision. Google avait commenc\u00e9 l’exp\u00e9rience en octobre 2013 avec environ 30 entreprises participantes. La firme de Moutain View testait de nouvelles banni\u00e8res … Continue reading “Google stoppe son exp\u00e9rience de publicit\u00e9s g\u00e9antes dans les r\u00e9sultats de recherche”<\/span><\/a><\/p>\n","protected":false},"author":8020,"featured_media":81220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1],"tags":[148,9375,9373,9374,4803],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-81216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-google","tag-google-ads","tag-pub-google","tag-publicites-google","tag-pubs"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/81216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/users\/8020"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/comments?post=81216"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/81216\/revisions"}],"predecessor-version":[{"id":164591,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/81216\/revisions\/164591"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media\/81220"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media?parent=81216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/categories?post=81216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/tags?post=81216"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/usertag?post=81216"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/vertical?post=81216"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/content-category?post=81216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}