{"id":88285,"date":"2014-05-21T14:36:36","date_gmt":"2014-05-21T13:36:36","guid":{"rendered":"http:\/\/onsoftware.softonic.fr\/?p=88285"},"modified":"2025-06-12T11:58:23","modified_gmt":"2025-06-12T10:58:23","slug":"facebook-annonce-publicite-video-france","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/fr\/facebook-annonce-publicite-video-france\/","title":{"rendered":"Facebook annonce l\u2019arriv\u00e9e de la publicit\u00e9 vid\u00e9o en France"},"content":{"rendered":"<p>Les <strong>publicit\u00e9s vid\u00e9o<\/strong> int\u00e9gr\u00e9es au fil d\u2019actualit\u00e9 vont arriver dans l\u2019Hexagone. Ces spots publicitaires seront visibles sur les profils utilisateurs et <a href=\"http:\/\/actualites.softonic.fr\/facebook-publicites-videos-2014-03-14\" target=\"_self\" rel=\"noopener noreferrer\">se lanceront automatiquement sans le son<\/a>.<\/p>\n<p>Pour l&#8217;heure, seuls les \u00c9tats-Unis proposent ce service qui est encore en phase de test. La France, le Royaume-Uni, l&#8217;Allemagne ou bien encore le Japon vont donc emboiter le pas prochainement.<\/p>\n<p>Si ces vid\u00e9os repr\u00e9sentent une <strong>aubaine pour les annonceurs<\/strong>, en revanche elles risquent d\u2019<strong>ali\u00e9ner encore un peu plus les utilisateurs<\/strong> qui ont parfois le sentiment d&#8217;\u00eatre des vaches \u00e0 lait. Pour \u00e9viter les retomb\u00e9es n\u00e9gatives, le r\u00e9seau social am\u00e9ricain veut limiter dans un premier temps le nombre d\u2019annonceurs pour mesurer la viabilit\u00e9 du projet. Un moyen \u00e9galement de faire passer la pilule en douceur.<\/p>\n<p><em>Source: <a href=\"http:\/\/lexpansion.lexpress.fr\/high-tech\/facebook-etend-a-la-france-les-publicites-video_1545163.html\" target=\"_blank\" rel=\"noopener noreferrer\">L&#8217;Expansion<\/a><\/em><\/p>\n<h4>A lire:<\/h4>\n<ul>\n<li><a href=\"http:\/\/actualites.softonic.fr\/facebook-publicites-videos-2014-03-14\" target=\"_self\" rel=\"noopener noreferrer\">Facebook va d\u00e9ployer les publicit\u00e9s vid\u00e9os pour tous les utilisateurs<\/a><\/li>\n<li><a href=\"http:\/\/actualites.softonic.fr\/ello-reseau-social-anti-facebook-2014-03-25\" target=\"_self\" rel=\"noopener noreferrer\">Ello: le r\u00e9seau social anti-Facebook est n\u00e9<\/a><\/li>\n<\/ul>\n<p><em><em>Twitter: <\/em><a href=\"https:\/\/twitter.com\/YM_Brzc\" target=\"_blank\" rel=\"noopener noreferrer\"><em>@YM_Brzc<\/em><\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les publicit\u00e9s vid\u00e9o int\u00e9gr\u00e9es au fil d\u2019actualit\u00e9 vont arriver dans l\u2019Hexagone. Ces spots publicitaires seront visibles sur les profils utilisateurs et se lanceront automatiquement sans le son. Pour l&#8217;heure, seuls les \u00c9tats-Unis proposent ce service qui est encore en phase de test. La France, le Royaume-Uni, l&#8217;Allemagne ou bien encore le Japon vont donc emboiter &hellip; <a href=\"https:\/\/cms-articles.softonic.io\/fr\/facebook-annonce-publicite-video-france\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Facebook annonce l\u2019arriv\u00e9e de la publicit\u00e9 vid\u00e9o en France&#8221;<\/span><\/a><\/p>\n","protected":false},"author":8023,"featured_media":88287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1],"tags":[16783,156,11766,11765],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-88285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-app-subdomain-redirectionfacebook","tag-facebook","tag-facebook-france","tag-publicita-vidao"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/88285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/users\/8023"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/comments?post=88285"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/88285\/revisions"}],"predecessor-version":[{"id":164135,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/88285\/revisions\/164135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media\/88287"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media?parent=88285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/categories?post=88285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/tags?post=88285"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/usertag?post=88285"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/vertical?post=88285"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/content-category?post=88285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}