{"id":98246,"date":"2014-08-14T09:22:19","date_gmt":"2014-08-14T07:22:19","guid":{"rendered":"http:\/\/onsoftware.softonic.fr\/?p=98246"},"modified":"2025-06-12T11:45:14","modified_gmt":"2025-06-12T10:45:14","slug":"twitter-publicites-videos-comme-facebook","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/fr\/twitter-publicites-videos-comme-facebook\/","title":{"rendered":"Twitter va proposer des publicit\u00e9s vid\u00e9o comme Facebook"},"content":{"rendered":"<p>Facebook et Twitter continuent de s&#8217;inspirer mutuellement. Cette fois-ci, c&#8217;est au tour de <strong>Twitter <\/strong>de copier le r\u00e9seau de Mark Zuckerberg en lan\u00e7ant en version b\u00eata <strong>les publicit\u00e9s vid\u00e9o<\/strong>.<\/p>\n<p>Ainsi, d\u00e8s \u00e0 pr\u00e9sent, les marques peuvent <strong>promouvoir leurs produits<\/strong> ou services \u00e0 travers de courtes vid\u00e9os. Celles-ci s&#8217;affichent sous la forme d&#8217;un tweet avec <strong>un bouton de lecture bleu<\/strong>. En cliquant dessus, la vid\u00e9o sera lue.<\/p>\n<p style=\"text-align: left\">Twitter a montr\u00e9 un exemple de vid\u00e9o sponsoris\u00e9e dans le flux d&#8217;un utilisateur.<\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"Twitter video player\" src=\"https:\/\/articles-images.sftcdn.net\/wp-content\/uploads\/sites\/3\/2014\/08\/Final_TonyHawk_noPro_2.gif\" alt=\"Twitter Tony Hawk video player demo\" width=\"256\" height=\"535\" \/><\/p>\n<p>Le r\u00e9seau social de micro-blogging limite cependant <strong>le caract\u00e8re invasif<\/strong> de la publicit\u00e9 vid\u00e9o en emp\u00eachant la lecture automatique lorsque vous faites d\u00e9filer votre flux.<\/p>\n<p>L&#8217;entreprise utilise \u00e9galement cette technologie pour les vid\u00e9os int\u00e9gr\u00e9es. Les vid\u00e9os non publicitaires recevront bient\u00f4t un nouveau player qui affichera des options pour r\u00e9pondre, retweeter ou mettre en favori. Twitter esp\u00e8re offrir aux utilisateurs des vid\u00e9os &#8220;plus riches et plus int\u00e9ressantes.&#8221;<\/p>\n<p><em>Source:\u00a0<a title=\"Twitter blog\" href=\"https:\/\/blog.twitter.com\/2014\/introducing-promoted-video-on-twitter\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a><\/em><\/p>\n<p><strong>A lire<\/strong><\/p>\n<p><a href=\"http:\/\/actualites.softonic.fr\/sad-tweets-cimetiere-tweets-invisibles\"><strong>Sad Tweets: le cimeti\u00e8re des tweets disparus<\/strong><\/a><\/p>\n<p><a href=\"http:\/\/actualites.softonic.fr\/twitter-teste-affichage-tweets-comptes-amis-suivent\"><strong>Twitter teste l&#8217;affichage de tweets des comptes que vos amis suivent<\/strong><\/a><\/p>\n<p><a href=\"http:\/\/actualites.softonic.fr\/twitter-supporte-gifs-animes\"><strong>Twitter supporte maintenant les GIFs anim\u00e9s<\/strong><\/a><\/p>\n<p style=\"text-align: right\"><em>Suivez-moi sur Twitter:<a href=\"https:\/\/twitter.com\/pierrevitre\" target=\"_blank\" rel=\"noopener noreferrer\"> @pierrevitre<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook et Twitter continuent de s&#8217;inspirer mutuellement. Cette fois-ci, c&#8217;est au tour de Twitter de copier le r\u00e9seau de Mark Zuckerberg en lan\u00e7ant en version b\u00eata les publicit\u00e9s vid\u00e9o. Ainsi, d\u00e8s \u00e0 pr\u00e9sent, les marques peuvent promouvoir leurs produits ou services \u00e0 travers de courtes vid\u00e9os. Celles-ci s&#8217;affichent sous la forme d&#8217;un tweet avec un &hellip; <a href=\"https:\/\/cms-articles.softonic.io\/fr\/twitter-publicites-videos-comme-facebook\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Twitter va proposer des publicit\u00e9s vid\u00e9o comme Facebook&#8221;<\/span><\/a><\/p>\n","protected":false},"author":8020,"featured_media":98247,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1],"tags":[16783],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-98246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-app-subdomain-redirectionfacebook"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/98246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/users\/8020"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/comments?post=98246"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/98246\/revisions"}],"predecessor-version":[{"id":163491,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/98246\/revisions\/163491"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media\/98247"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media?parent=98246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/categories?post=98246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/tags?post=98246"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/usertag?post=98246"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/vertical?post=98246"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/content-category?post=98246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}