{"id":99053,"date":"2014-08-26T10:23:01","date_gmt":"2014-08-26T08:23:01","guid":{"rendered":"http:\/\/onsoftware.softonic.fr\/?p=99053"},"modified":"2025-06-12T11:44:19","modified_gmt":"2025-06-12T10:44:19","slug":"facebook-va-penaliser-sites-qui-font-titres-trop-racoleurs","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/fr\/facebook-va-penaliser-sites-qui-font-titres-trop-racoleurs\/","title":{"rendered":"Facebook va p\u00e9naliser les sites web qui abusent des pi\u00e8ges \u00e0 clics"},"content":{"rendered":"<p><strong>Facebook<\/strong> a annonc\u00e9 cette nuit une modification des r\u00e8gles de son algorithme pour le <strong>fil d&#8217;actualit\u00e9<\/strong>. A partir d&#8217;aujourd&#8217;hui, le r\u00e9seau social <strong>p\u00e9nalisera<\/strong> les sites qui font du &#8220;click-baiting&#8221; (pi\u00e8ges \u00e0 clics).<\/p>\n<p>Concr\u00e8tement, <strong>la visibilit\u00e9 des publications <\/strong>dont les titres, photos et les intros sont trop racoleurs et peu informatifs <strong>sera fortement diminu\u00e9e<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-99062\" title=\"celebstyleweekly-new\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/9\/2014\/08\/celebstyleweekly-new-503x552.png\" alt=\"\" width=\"503\" height=\"552\" srcset=\"https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/9\/2014\/08\/celebstyleweekly-new.png 503w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/9\/2014\/08\/celebstyleweekly-new-268x294.png 268w\" sizes=\"auto, (max-width: 503px) 100vw, 503px\" \/><\/p>\n<p>De nombreux sites web utilisent ces pi\u00e8ges \u00e0 clics pour voir leur contenu rester en haut du fil d&#8217;actualit\u00e9. Jusqu\u2019\u00e0 pr\u00e9sent, Facebook ne regardait que le nombre de clics d&#8217;un article re\u00e7u. D\u00e9sormais, le r\u00e9seau social v\u00e9rifiera le nombre de partages et le temps pass\u00e9 par l&#8217;utilisateur sur la page. Si un utilisateur revient imm\u00e9diatement sur Facebook, il est probable que le lien \u00e9tait un pi\u00e8ge \u00e0 clics.<\/p>\n<p>Pour accro\u00eetre la visibilit\u00e9 de votre contenu, Facebook recommande donc de proposer directement des liens et d&#8217;\u00e9viter de poster des photos avec une l\u00e9gende contenant des URL d&#8217;articles.<\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"atlantic-seafood2\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/9\/2014\/08\/atlantic-seafood2-501x497.png\" alt=\"\" width=\"501\" height=\"497\" \/><\/p>\n<p><em>Source:\u00a0<a title=\"Facebook newsroom\" href=\"http:\/\/newsroom.fb.com\/news\/2014\/08\/news-feed-fyi-click-baiting\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a><\/em><\/p>\n<p><strong>A lire:<\/strong><\/p>\n<p><strong> <\/strong><\/p>\n<p><a href=\"http:\/\/actualites.softonic.fr\/facebook-teste-stickers-commentaires\"><strong>Facebook teste les stickers dans les commentaires<\/strong><\/a><\/p>\n<p style=\"text-align: right\"><em>Suivez-moi sur Twitter:<a href=\"https:\/\/twitter.com\/pierrevitre\" target=\"_blank\" rel=\"noopener noreferrer\"> @pierrevitre<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook a annonc\u00e9 cette nuit une modification des r\u00e8gles de son algorithme pour le fil d&#8217;actualit\u00e9. A partir d&#8217;aujourd&#8217;hui, le r\u00e9seau social p\u00e9nalisera les sites qui font du &#8220;click-baiting&#8221; (pi\u00e8ges \u00e0 clics). Concr\u00e8tement, la visibilit\u00e9 des publications dont les titres, photos et les intros sont trop racoleurs et peu informatifs sera fortement diminu\u00e9e. De nombreux &hellip; <a href=\"https:\/\/cms-articles.softonic.io\/fr\/facebook-va-penaliser-sites-qui-font-titres-trop-racoleurs\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Facebook va p\u00e9naliser les sites web qui abusent des pi\u00e8ges \u00e0 clics&#8221;<\/span><\/a><\/p>\n","protected":false},"author":8020,"featured_media":87541,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1],"tags":[16783,13025,156,13024],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-99053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-app-subdomain-redirectionfacebook","tag-buzzfeed","tag-facebook","tag-sites-racoleurs"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/99053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/users\/8020"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/comments?post=99053"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/99053\/revisions"}],"predecessor-version":[{"id":163441,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/99053\/revisions\/163441"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media\/87541"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media?parent=99053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/categories?post=99053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/tags?post=99053"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/usertag?post=99053"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/vertical?post=99053"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/content-category?post=99053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}