Why are so many people receiving unexpected “gifts” from Amazon?

Source:  Sarah Rogers/The Daily Beast

All across North America, a post-modern Santa Claus is showering unsuspecting households with unexpected (and mostly unwanted) gifts – and no one really knows why.  

A woman who would prefer to be known only as “Nikki” got a $25 vibrator, headphones, and a Bluetooth cord in multiple deliveries. Retirees Kelly and Mike Gallivan are the lucky recipients of over 25 mystery packages, none of which they ordered. Meanwhile, multiple Canadian students are receiving everything from wireless headphones to lights bulbs, and – yes – sex toys.

What’s going on? Some researchers are convinced that it’s a scam to increase products’ online ratings – but Amazon says it doubts that theory. Clearly someone has far too much time – and money – on their hands.