Author: Star Tapia

The best YouTubing gear for any budget

So, you want to be a YouTuber? Here’s the truth about YouTube gear. The gear you need depends on four factors: your level of experience, your personal preferences, your budget, and the type of videos you create. If you’re launching a video gaming channel, for example, you might need to record your screen, but if you’re launching a daily vlogging channel you can probably go without buying a screen recorder.

Fortunately, you can make a quality video on YouTube whether you have a big budget or not. Read on for our recommendations for every budget.

The best YouTubing gear for every  budget

The basic YouTube gear setup

There are YouTube channels that use only voice overs and animation, but if you’re not going to have a channel like this, you will need the basic gear listed below:

  • A camera
  • A microphone/sound recording capability
  • Lighting
  • A tripod
  • Memory cards
  • Batteries
  • Editing software
  • A computer

You might also find that an external hard drive is useful – video files are enormous.

This might seem like a lot of stuff, but some of these items you have already and probably don’t realize it. For lighting, you can use daylight. For a camera, you can use your smartphone. For editing, you probably already have access to a computer. In either case, let’s look at some of the best gear for YouTubing for different budgets.

BUDGET #1 – YouTube gear for beginners with a smartphone and no budget

Some people think you need a professional studio to create YouTube videos. But actually, you can shoot, edit, and upload to YouTube right from your phone.

Tip: People who are new to filming tend to shoot with their phone vertically. For some phones, turning your camera horizontally can prevent the black bars on the side. See the image below as a reference.

Camera

A lot of the latest phones have remarkable video quality. Regardless of the brand you have, test out the camera and see how you like the quality. For iPhone and Samsung Galaxy, here are model recommendations that have decent video quality:

  • iPhone 6 up to the latest iPhone model
  • Galaxy S4 up to the latest Galaxy model

For HD, set your camera resolution to 1920×1080. Some newer phones also give the option to shoot in 4K. Go to your camera settings on your phone to select your preference.

Sound Recording Capability

There are cell phone lavalier microphones; however, a quality inexpensive one may be difficult to find. If you seriously have no budget, just use your phone.

Lighting

If you have no budget, use daylight. Start shooting after the sun rises and before it starts setting. Give yourself time to record. You could make mistakes and need to re-record. If you start shooting when the sun starts setting, that leaves you no time to re-record if you mess up.

Tripod

As ridiculous as this may sound, if you have no money for a tripod, use a bookshelf or stack books on a chair, and then find a way to keep your phone standing up so you can record.

Editing Hardware and Software

Editing can be done on your phone. There are video editing apps you can download for free or for purchase. It will be basic editing, but you can still add text, cut between clips, and add music.

Here are a few editing apps we recommend for iPhone:

  • iMovie (Note: If you film with your phone vertically and then try to edit in the iMovie app, it’s going to cut off the top of the video and the bottom. Shooting horizontally fixes that problem.)
  • Videorama
  • Viva Video Best Video Editor

Here are a few apps we recommend for Android:

BUDGET #2 – YouTube gear for small budgets

Video Cameras for YouTube (under $600)

If you’re on a tight budget, your cell phone could still be the best camera for YouTube. If you’re ready for a camera, here is a brief list of options under $600:

Microphones (under $85)

You could use the microphone that comes with your camera; however, it makes a big difference to use a microphone that’s not inside your camera.

Lighting ($25 to $280)

Daylight still looks amazing no matter what your budget is. A lot of makeup gurus are known for shooting with ring lights. Other light options include umbrella lights and soft boxes.

Tripods ($13 to $150)

Tripods are tricky. In some cases, the cheaper the tripod, the easier it is to break. Some tripods are better for traveling, while others are better for indoors.

If you know you’re only going to be using a smartphone to shoot, a cell phone tripod is an option worth considering. However, you can also buy a regular tripod and a smartphone mount. Here are some options worth considering.

Cell phone tripods
Regular tripods

Computers for Video Editing (under $600)

Finding the best computer for video editing on a budget is tough. You’ll need a computer that can handle video editing programs and large files. There are a lot of good options for video editing; however, a lot of them are pricey. If you are truly on a budget, these options below are all under $600.

Editing Software ($70 to $300)

When you buy editing software, make sure to note whether what you’ve purchased is a one-time charge or a monthly or annual subscription. Adobe and Apple carry two of the top video editing applications on the market.

BUDGET #3 – YouTube Gear for Mid-Sized Budgets

Video Cameras for YouTube ($600 to $1750)

Once you get into the mid-range, you’ll find that some camera prices include a lens. There are SLR, DSLR and 4K camera options. Even though 4K looks amazing, it could also take longer to render and export your videos when you edit.

Microphones ($265 to $330)

Lighting ($150 to $300)

 

Tripods ($160 to $400)

Lens ($150 to $700)

If you want to upgrade your lens, here are some good options:

Editing Software ($240 to $300)

Again, make sure you review if what you purchased is a one-time charge or a subscription.

Computers ($850 & Up)

Start shooting!

Remember, you do not need a professional studio to get started. You can have the best YouTube gear regardless of your budget. A lot of YouTubers are not video specialists and do not have a ton of professional gear, but they still have great quality videos. You just need to get started – so go have fun!

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How to become a pro YouTuber and stand out from the crowd

If you’re looking to become a professional YouTuber, you can make that happen. Having a YouTube career looks like fun, but it does require work. If you’re willing to put in the time and effort required, there’s no telling how successful you could become.

Before you get started, you should know that money shouldn’t be your goal. Start by making videos you love. If money comes, that’s a nice perk. Ready to get your 15 minutes of fame? Here’s how.

How to become a pro YouTuber and stand out from the crowd

Determine your goal with YouTube

You do not always have to strategize, but strategy will help any channel reach its goals. Ask yourself, “What do I want out of YouTube?” This question will help map out what you should be doing with your channel, and how to gain the success you’re looking for.

Some people get on YouTube with the goal of making money from their videos. But you don’t just get on YouTube and make money right away. If your goal is to make a profit, take time to understand Google’s AdSense and how you can also generate revenue from sponsorships, collaborations, brand deals, and creating your own merchandise and products. There are a lot of channels on YouTube, but only a small number of those make thousands of dollars a month from ads alone.

Learn how YouTube works

Most people understand the basics of YouTube – shoot a video and then upload it. But you may not know that YouTube works similarly to Google. A viewer types in the search bar what they want to watch. YouTube then tries to present the best possible video based off of metadata and the engagement and activity on a video. One important thing the YouTube Creator Academy wants you to know: YouTube’s algorithm follows viewers. Whatever viewers watch and enjoy, YouTube wants to give them more of that.

Creating good content is important, but you should also pay attention to providing sufficient metadata, encouraging viewers to stay watching at least the majority of your video, and getting viewers engaged. Upgrading your video and editing quality can help maintain audience retention, but what helps your video be seen is an understanding of the YouTube algorithm.

Discoverability

Today, it’s harder to stand out on YouTube than it was years ago. One strategy to help your discoverability is to create videos on moderate-to-highly searched topics that are underserved. In other words, create videos based off of what people look for on YouTube that do not have a lot videos created on them already. Doing that research before shooting a video will help you go a long way.

A lot of creators are accustomed to shooting a video first, and then hoping it will get views. Unfortunately, if you do that, there could already be a lot of competition on the same video topic and keywords you used. Study how to be discoverable on YouTube, and make this a part of your YouTube strategy.

YouTube Algorithm

YouTube’s algorithm follows viewers. According to the YouTube Creator Academy, it’s best for creators to focus on creating content that viewers like. The algorithm is paying attention to viewer activity, then deciding which videos should be recommended. Examples of feedback collected by YouTube include:

  • Watch time
  • What viewers watch
  • Audience retention (how often people come back)

Getting people to click your video is a good first start for gaining positive video activity. If YouTube recommends your video and people don’t click on it, that also sends feedback to the algorithm. There’s only so much feedback YouTube can collect if no one watches your video.

You can see how things such as thumbnails, titles, and descriptions are important. So pay attention to them! The YouTube Creator Academy is a great place to learn tips and tricks. They offer tons of lessons and courses to everyone – and it’s free! You can also watch credible YouTube channels that focus on helping content creators. Here’s a short list of helpful YouTubers:

Source: Youtube.com

Popular categories on YouTube

There are lots of categories on YouTube, some more popular than others. If you choose to go into a popular category, spend time figuring out how your channel and your videos will be different from others. Similar to creating a business, you need to figure out what makes you different and how you are going to get people to watch you instead of someone else.

For example, there are a lot of makeup channels that review products and do tutorials. It can be difficult to grow as a new channel in this area because there are already more makeup channels than one can imagine; so, how will you stand out? This is where doing research before making your videos will help tremendously.

Here are a few popular categories on YouTube (not in any particular order):

  • Product Reviews
  • Howto & Style
  • Gaming
  • Vlogs
  • Shopping Hauls
  • Pranks
  • Comedy/Skits

Quick tip: use trends to stand out in a popular category

If you’re one of the first to create a video on a topic that is likely to trend right before it actually does, this could increase your discoverability. For example, let’s say a new product – especially a popular product – is about to come out. If you’re one of the first to create a video on it, you would be creating a video on a topic that does not have a lot videos created on it yet; therefore, your video is likely to surface once people start looking for it.

If you want to be a pro YouTuber, learn from the pros

If you watch a variety of YouTubers long enough, you’ll quickly discover that they’re all different. Some have better video quality than others, while others have better editing or engaging personalities. What works? Essentially, you should take what successful YouTubers have done well and adapt it to what you’re capable of doing.

YouTube Channels to Check Out

Below is a list of YouTubers you can check out. They have at least 3 million subscribers, over 300 million views, and have published videos recently. This is not a list based on highest-paid YouTubers, or channels with the highest subscribers. This is just to get you familiar with some popular YouTubers, so you can check out their videos and see what they do well.

Most of these YouTubers have gotten successful to the point that they can afford better video production quality. However, if you watch some of their older videos, you’ll see they weren’t always so polished. It’s okay to start small!

Be consistent, review analytics, and keep going

Finally, if you want to be a pro YouTuber, consistency is key. Be sure to focus on:

  • Your upload schedule
  • Your message in your videos
  • Branding – channel art, intros, outros, thumbnails, and so on

Regardless of whether you’re just starting out or you’re already on YouTube and are trying to grow, reviewing analytics will help you see what you could be doing better. If you notice a video has more dislikes than likes, or people stop watching after 20 seconds, take that into consideration and make changes as needed to your newer videos. If one video topic does well for you, consider making a series on the same topic. No matter how successful you become or how well your videos perform, you’ll want to regularly check your analytics.

In your first few months of trying out different ideas, don’t get discouraged. Sometimes it can take a while to see what kind of content you can make that resonates with viewers. While some YouTubers hit it big right away; others take years to find their groove. Just keep doing what you love, refining your process, and referring back to this guide, and you can make your mark!

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