Blade Runner is heading off the screen and into a live attraction. Behaviour Interactive, PHI Studio, and Alcon Entertainment have announced an official immersive experience for 2027, with a touring run across North America that, in the companies’ own description, aims to drop fans right into the franchise’s rain-soaked, neon-lit dystopia.
Behaviour Interactive and PHI Studio are building the Blade Runner experience with Alcon Entertainment. The companies are describing it as a multisensory, story-led attraction shaped not only by the series’ visual style, but also by the bigger ideas running through Blade Runner: identity, memory, and what counts as human. So the pitch isn’t just a string of recognizable sets or callbacks to Blade Runner and Blade Runner 2049. For now, though, the practical details are still missing. The companies haven’t shared cities, dates, venues, ticket prices, runtime, or much about the interactive tech behind it.
If you’re already a Blade Runner fan, this feels like one to keep an eye on when tickets finally go up. For Behaviour Interactive, it pushes the company past traditional game work. The timing could help too, since Amazon’s live-action series Blade Runner 2099 is expected to hit Prime Video in late 2026. And there is some precedent here. Earlier real-world versions of the property, including the 2017 San Diego Comic-Con installation and Secret Cinema’s UK events, already suggested that Blade Runner’s world lands especially well when people can walk through it.
This announcement also lands after a rougher stretch for Blade Runner in interactive media. Reported cancellations of Blade Runner 2033: Labyrinth and Blade Runner: Time to Live took some of the franchise’s momentum with them. What the companies are saying now is straightforward: the Blade Runner experience will tour North America starting in 2027.
Author: Emmanuel Pina
{
"social": {
"email": "",
"facebook": "",
"twitter": "",
"linkedin": ""
},
"ja-JP": "",
"de-DE": "Emmanuel Pina schreibt bei Softonic über Unterhaltung: Kino, Serien und das Gewirr von Plattformen, in dem man sie suchen muss. Ihn interessiert der Start genauso wie das Kleingedruckte: wo etwas läuft, bis wann, und warum es ohne Vorwarnung aus einem Katalog verschwindet. Er gehört zum Redaktionsteam von Softonic und arbeitet täglich mit KI-Werkzeugen in der Produktion.",
"en-US": "Emmanuel Pina covers entertainment at Softonic: film, television series and the tangle of platforms you have to search through to find them. He is as interested in the premiere as in the fine print: where something is available, until when, and why it vanishes from a catalogue without warning. He is part of Softonic's editorial team and works daily with AI tools applied to content production.",
"es-ES": "Emmanuel Pina se ocupa del entretenimiento en Softonic: cine, series y el enredo de plataformas donde hay que ir a buscarlas. Le interesa tanto el estreno como la letra pequeña: dónde se puede ver algo, hasta cuándo y por qué desaparece de un catálogo sin avisar. Forma parte del equipo editorial de Softonic y trabaja a diario con herramientas de IA aplicadas a la producción de contenido.",
"fr-FR": "Emmanuel Pina couvre le divertissement chez Softonic : cinéma, séries et l'enchevêtrement de plateformes où il faut aller les chercher. La sortie l'intéresse autant que les petites lignes : où se trouve un titre, jusqu'à quand, et pourquoi il disparaît d'un catalogue sans prévenir. Il fait partie de l'équipe éditoriale de Softonic et travaille au quotidien avec des outils d'IA appliqués à la production de contenu.",
"it-IT": "Emmanuel Pina si occupa di intrattenimento su Softonic: cinema, serie e il groviglio di piattaforme in cui bisogna andarle a cercare. Gli interessa l'uscita tanto quanto le clausole in piccolo: dove si trova un titolo, fino a quando e perché sparisce da un catalogo senza avvisare. Fa parte del team editoriale di Softonic e lavora ogni giorno con strumenti di IA nella produzione dei contenuti.",
"nl-NL": "Emmanuel Pina schrijft bij Softonic over entertainment: film, series en de kluwen van platforms waarin je ze moet zoeken. De première interesseert hem net zoveel als de kleine lettertjes: waar iets te zien is, tot wanneer, en waarom het zonder aankondiging uit een catalogus verdwijnt. Hij maakt deel uit van de redactie van Softonic en werkt dagelijks met AI-tools in de contentproductie.",
"pl-PL": "Emmanuel Pina zajmuje się rozrywką w Softonicu: kinem, serialami i gąszczem platform, w których trzeba ich szukać. Interesuje go zarówno premiera, jak i to, co zapisano drobnym drukiem: gdzie dany tytuł jest dostępny, do kiedy i dlaczego znika z katalogu bez ostrzeżenia. Należy do zespołu redakcyjnego Softonica i codziennie korzysta z narzędzi AI w produkcji treści.",
"pt-BR": ""
}
View all posts by Emmanuel Pina
