We already knew that the FIFA video game would cease to be called FIFA at the end of this season. After all, it is the maximum allowed by contract until it is renamed EA Sports FC. However, we still had to know when Electronic Arts would present it in society: it will be this weekend.
The company announced just minutes ago everything that will be the new brand vision, identity and logo for EA Sports FC. “FC will become EA SPORTS’ platform to create, innovate and grow new soccer experiences, connecting hundreds of millions of fans across console, mobile, online and eSports products,” they highlight in their cover letter.
To be exact, those of us who are football fans will be able to see the EA Sports FC logo (which is the one at the top of this article) in more than 100 matches in the world’s most important leagues. “Football fans will see the new brand identity for the first time across EA SPORTS partners, including the Premier League, La Liga, Bundesliga, Serie A, Ligue 1, WSL, NWSL, CONMEBOL and more. Voices from across global soccer join EA SPORTS to kick off a new era for interactive gaming, with hundreds of leagues, teams, brands and athletes sharing the EA SPORTS FC logo across their platforms today,” they note.
Through their official blog they explain that the new logo is directly inspired by the beautiful game through something very well known to those of us who like it: the triangles. That a coach shouts “triangulate” from the sidelines is no coincidence, so EA has stuck with this concept. “From the isometric viewing angles of our early 8-bit experiences and the triangular polygons that make up every pixel of our more modern games, as well as the iconic player indicator symbol that appears above every athlete in every match,” they also highlight.
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