The Xbox Ally was recently introduced as the first authentic OEM gaming console from Xbox, developed in partnership with ASUS and the ROG gaming line.
This new device, powered by AMD Z2-A and Z2 Extreme processors, represents a significant evolution in Microsoft’s offering in the field of portable gaming.
ASUS has indicated in a meeting with investors that it expects the Xbox Ally range to generate between 96 and 160 million dollars in sales just this quarter, which points to a positive reception in the market.
Doubts and advantages of the Xbox ROG Ally
However, despite the positive reception, various usability issues have been identified that could affect the performance of the Xbox Ally in the real world. Among the mentioned problems are the typical inconveniences associated with PCs, such as Windows firewall pop-ups when starting online games, which could detract from the appeal for gamers seeking a smoother and more user-friendly experience.
In addition, the company admitted to having underestimated the demand for the high-end model, the Xbox Ally X, which has an initial price of 999 dollars. ASUS is working to increase the production of this model due to the high demand, which has already exceeded expectations. The Xbox Ally aims to become a cornerstone within ASUS’s gaming portfolio.
Microsoft also has ambitious plans for the future, such as the full integration of its Windows operating system into the next generation of Xbox. This will allow for a more controlled and optimized experience for gamers. At the same time, the company is considering opening the Xbox ecosystem to other hardware manufacturers (OEMs) to create similar devices, which could revolutionize the market, just like Steam with its Steam OS.
Despite the criticism and challenges regarding game publishing, which is more complicated on Xbox than on other platforms, the Xbox Ally seems to be charting a new course in Microsoft’s offering in the field of portable video games.