Starting in 2029, the Oscars will be broadcast exclusively on YouTube, marking a significant change in how this traditional awards ceremony will be presented to the public. The agreement includes coverage of the red carpet, behind-the-scenes content, access to the Governors Ball, and other events linked to the Academy, promising to enhance the experience for film lovers around the world.
A gala without television
The Academy of Motion Picture Arts and Sciences has announced that this collaboration will provide global access to other Academy events and programs, including nomination announcements, nominee luncheons, and the Student Academy Awards. This partnership will also allow for the digitization of components of the Academy Collection, which already houses over 52 million items related to the history of cinema, becoming a true center for access to cinematic memory.
The CEO of YouTube, Neal Mohan, has commented that this platform has evolved to attract a broader audience, moving away from its initial image of homemade videos. Despite this, there is uncertainty regarding whether the older audience, which has historically been the main viewer of the Oscars, will embrace this new digital format. Mohan has stated that the Oscars are “one of our essential cultural institutions”, and he is optimistic that this restructuring will attract new generations of filmmakers and film lovers.
However, concerns persist about the potential risks that the shift to a digital environment entails, especially for older viewers who may feel uncomfortable with the platform. The expectation is that this modern approach will expand access and recognition of the rich cinematic history, while also expressing the desire to innovate within such a deep-rooted tradition.
