‘Jujutsu Kaisen: Execution’ has become a phenomenon at the Japanese box office, accumulating 1.51 billion yen (approximately 8.34 million euros) and surpassing one million viewers in just three weeks since its release. This compilation film, which summarizes the Shibuya Arc of the second season of the popular anime, is making a notable impact in theaters, dethroning other major productions like ‘Demon Slayer’ and ‘Chainsaw Man.’
A marketing campaign to match
Despite being a film that compiles already known content, its success lies in the emotional connection that fans have with the characters and the franchise. Additionally, the production company MAPPA has planned an attractive marketing strategy, offering exclusive gifts, which could further boost revenue between November 29 and December 5.
It is important to note that ‘Jujutsu Kaisen: Execution’ has not yet been released in all international markets. For example, its premiere in the United States is scheduled for December 5. However, in Spain it has already shown good performance, ranking second at the box office with a revenue of 598,161 euros, only behind ‘Now You See Me 3’.
However, the outlook is not so optimistic for all anime productions. Recently, ‘Scarlet’, directed by Mamoru Hosoda, debuted in theaters but failed to capture the audience’s attention, only ranking fifth. This highlights the difficulty that original anime films face in achieving success without a solid backing, such as that of recognized directors, reflecting a growing trend in the industry where established franchises dominate the box office.
