A recent study conducted by The Points Guy and The Harris Poll reveals that 20% of adults in the United States have changed their travel plans, opting to travel less due to the current economic situation. The survey, conducted between May 15 and May 19, 2025, included 2,077 adults over the age of 18 and has a margin of error of +/-2.5% with a 95% confidence level.
The economy is not for travel
This trend indicates a notable change in consumer behavior regarding travel. More and more people are carefully analyzing their travel options, prioritizing the search for value and flexibility in their purchases. With an uncertain economy, many travelers seem hesitant to commit to significant expenses on vacations, which may increase competition among companies in the tourism sector to offer more attractive rates and flexible cancellation conditions.
The results of this survey suggest that marketing professionals and retailers need to adjust their strategies to capture the attention of these more cautious travelers. As the travel market adapts to a volatile economic landscape, the ability of companies to highlight their value and flexibility will be crucial for maintaining consumer loyalty.
This change in attitudes towards travel also reflects a greater concern for the economy among Americans. While some may be planning getaways, many others are forced to reevaluate their spending priorities in a context of increasing financial uncertainty. Consequently, the tourism sector will need to pay attention to these dynamics to navigate this new economic reality.