This anime version of Hamlet has not been the success that was expected

The new film by Mamoru Hosoda, titled ‘Scarlet’, premiered in Spain last week, offering a unique interpretation of the classic story of Hamlet in an epic fantasy setting. However, box office expectations have not materialized, with the film earning only 7,500 euros on its opening day and 26,000 euros in its first weekend, positioning it at number 19 on the box office list. The tough current box office filled with Oscar nominees Since its release in Japan, ‘Scarlet’ has faced all kinds of criticism and a reception […]

The new film by Mamoru Hosoda, titled ‘Scarlet’, premiered in Spain last week, offering a unique interpretation of the classic story of Hamlet in an epic fantasy setting. However, box office expectations have not materialized, with the film achieving a revenue of only 7,500 euros on its opening day and 26,000 euros in its first weekend, placing it at 19th on the box office list.

The tough current box office filled with Oscar nominees

Since its release in Japan, ‘Scarlet’ has faced all kinds of criticism and a lukewarm reception, which has contributed to its poor results in the Spanish market. Although Hosoda is a renowned director in the anime field, his popularity does not reach that of iconic figures like Hayao Miyazaki or Makoto Shinkai, suggesting that his name alone is not enough to attract large audiences.

The movie arrived in theaters in a highly competitive context, facing titles like ‘Scream 7’ and Oscar-nominated films, which has complicated its visibility in cinemas. Despite being screened in 175 theaters across Spain, many viewers were unaware of its release, suggesting that the marketing strategy has been ineffective compared to the promotion of ‘Belle’, its previous work, which grossed €123,786.78 with a limited release in 2022.

This case highlights a growing issue in the anime industry: original films, like ‘Scarlet’, seem to be having increasing difficulties attracting audiences without the support of widely recognized franchises. This phenomenon could be a sign that the audience prefers stories in already established universes with greater media reach, putting more risky and original projects at a disadvantage.

One of the best anime directors in history has released his latest movie. Nobody liked it

The recent arrival in theaters of Scarlet, the new film by Mamoru Hosoda, has generated an adverse response among anime fans in Japan. Released on November 21, the film is framed as a dark fantasy drama centered on a princess seeking revenge after her father’s death, facing a young Japanese man from the present on her journey. However, despite having a promising distribution, its box office performance has been disappointing. A scarlet stab During its opening weekend, Scarlet failed to captivate viewers, debuting at […]

The recent release of Scarlet, the new film by Mamoru Hosoda, has generated a negative response among anime fans in Japan. Released on November 21, the film is framed as a dark fantasy drama centered on a princess seeking revenge after her father’s death, facing a young Japanese man from the present on her journey. However, despite having a promising distribution, its box office performance has been disappointing.

A Scarlet Stab

During its opening weekend, Scarlet failed to captivate audiences, debuting in fifth place at the Japanese box office and accumulating an estimated revenue of between $450,000 and $1.9 million. Pre-sales have also been discouraging, with only 5% occupancy in theaters. This stands in stark contrast to the recent success of titles like Kimetsu no Yaiba: The Infinite Fortress and Chainsaw Man: The Movie – The Reze Arc, which have dominated the box office.

The criticism has been relentless, positioning Scarlet as one of the worst anime films of the year. On platforms like Filmarks, it has a rating of 2.9 stars out of 5, well below other works by Hosoda such as Belle and The Girl Who Leapt Through Time. On IMDb, its score is 6.3 out of 10 and on Rotten Tomatoes, it has a 70% positive review rate. However, the comments unanimously point out bland dialogues, flat characters, and poor use of CGI.

The negative comments from critics add to the opinions of the public, who have expressed their frustration on social media, highlighting the general discontent towards what many consider a tired story and uncharismatic characters. In this context, experts suggest that part of Scarlet’s failure is due to the lack of an established franchise to support it and that Hosoda, although talented, does not reach the same notoriety as other anime directors like Hayao Miyazaki or Makoto Shinkai.