Since its launch in the 90s, the StarCraft franchise has established itself as one of Blizzard’s most iconic, especially in Asian markets like South Korea and China, where it enjoys an almost reverential status. However, after more than 15 years of waiting since the release of StarCraft II: Wings of Liberty in 2010, there are no clear indications that Blizzard is developing a new title in this popular series. The player community, while still active, does not seem to urgently require a new game, which has led to reflections on the future of the franchise.
StarCraft wants to return with the help of renowned companies
With a growing demand for new content related to the StarCraft universe, various companies have expressed their interest in developing a new title. Among them are major players in the industry such as NC Soft, Nexon, Krafton, and Netmarble, well-established organizations with a significant track record in creating successful video games.
The potential for the transfer of rights by Blizzard could set a worrying precedent. If the company decided to allow another developer to take charge of such an iconic franchise, questions would arise about the future management of other intellectual properties of the company. Furthermore, Blizzard’s recent acquisition by Microsoft could influence its willingness to collaborate with third parties to monetize its properties, a change that would have previously been seen as unacceptable.
With the increase of companies interested in reviving StarCraft and the financial backdrop that Blizzard is now facing, the moves made around this saga will be closely watched by fans. Rumors suggest that this strategy could not only benefit the franchise but also serve as a new source of income for the new corporate structure under Microsoft.
