Ubisoft is undergoing a significant transformation with the implementation of a new model of five Creative Houses, aimed at reorganizing the production of its video games and entertainment products. This strategic change comes after the announcement of a complete reboot for 2026, which includes the cancellation of projects, delays, and staff adjustments in several of its studios, raising concerns and low morale among employees.
In the style of Game of Thrones
The company has brought in new leaders, such as Julien Bares and Thomas Andrén, to manage these Creative Houses. Bares, who has a long history at Ubisoft, will be the General Manager of Creative Houses 3 and 5. House 3 will focus on high-intensity service experiences, while House 5 will be dedicated to the production of mobile and casual games. Meanwhile, Andrén, who has worked on other notable projects such as Star Wars Outlaws and Avatar: Frontiers of Pandora, will oversee a network of studios to support production and creativity initiatives within Ubisoft.
This model is key to addressing the challenges the company has faced, including the underestimation of post-pandemic video game demand, which led Ubisoft to start too many projects simultaneously. Yves Guillemot’s leadership has emphasized the need to demonstrate effective transformation to regain trust among its employees and in the industry. The recent strike in February, driven by deteriorating work ethics and organizational climate, underscores the urgency of these changes.
In a context where the video game industry continues to evolve, Ubisoft seems to be reorienting itself to face the future and rebuild its image before employees and players. With the integration of experienced leaders in the industry, expectations are high, and the success of this restructuring will be crucial for the company’s future.