Amazon is set to increase the price of its Prime subscriptions in the US soon. The new pricing scheme will apply to both new and current subscribers and will go into effect in the coming weeks between February and March 2022.
This news is rather opportune and coincides with the recent price changes that have also been taking place over at Netflix, given the sizable share loss that it suffered and the less-than-optimistic forecasts going into the new year.
Amazon Prime is essentially an all-encompassing subscription that offers a wide range of perks and services, such as free shipping and exclusive offers when shopping over at its e-commerce site. Subscribers will even gain access to Prime Music and to Prime Video‘s ever-expanding catalog of movies and shows that have made waves in the past couple of years.
As for the exact pricing, monthly fees will go up from $12.99 to $14.99 for US users. Meanwhile, those who will opt for an annual plan will see an uptick from the former $119 to $139—a rather sizable increase of 16%. New subscribers can expect to pay these updated fees starting February 18, 2022. Current subscribers can expect these prices to reflect on their plans starting March 25, 2022.
There is a possibility that these price increases could make their way to other markets around the world, as well. It wouldn’t be all that surprising if it does turn out that way, but this is all speculative at this point. For now, US subscribers should ready themselves for the impending changes.
Author: Dave Warren Hans Co
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