Meta has announced a series of new updates to its advertising platform during Advertising Week, highlighting improvements in video animation with artificial intelligence, expanded collaborations with content creators, and more options in Collection ads.
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Subscribe (it's FREE) ►One of the main innovations is the introduction of the “Image Animation” feature. This tool will allow advertisers to generate videos from a static image, adding moving elements based on text prompts. According to Meta, this feature “helps overcome resource limitations and provides greater longevity to advertising creatives.” Initial feedback from advertisers has been positive, as they see this option as a way to create more dynamic content without the need for prior audiovisual resources.
Additionally, Meta continues to work on its “Video Expansion” with AI feature, which allows advertisers to automatically adjust their videos to different formats. This is part of the company’s efforts to facilitate the creation of advertising content, especially for brands that want to optimize their resources and adapt them to various platforms.
Regarding Collection ads, Meta has introduced new options that allow the integration of creator content. Now, brands can use images or videos from creators as the main element in their ads, leveraging the authenticity and reach that influencers offer. This new format also stands out for its dual handle, which displays both the brand’s name and the creator’s name, potentially helping to capture a larger audience and maximize public interest.
Finally, Meta has introduced its new video tab on Facebook, which is aimed at making it easier for advertisers to reach more users. With this update, the company strengthens its commitment to AI-based ads, offering a wide variety of formats such as video, carousel, or in-stream ads, all focused on improving advertisers’ commercial results.
