The World of TikTok Stars: Most Famous Creators and Viral Videos this Year

TikTok has quickly become one of the most popular social media platforms . Attracting millions of users every day, the short-video and streaming service welcomes content creators and casual users for countless hours of entertainment. But TikTok is much more than a source of casual fun, it’s a business model and an important source of revenue for influencers and brands all over the world. How do content creators use this platform though?

In today’s article we’ll delve deep into TikTok and explore its top content creator stats, accounts, followers, how much they earn as well as which are the most-viewed TikToks of all time.

Top TikTok Content Creator Stats 2024

• There are over 1 million creators on TikTok (source: Social Blade).
• More than 100,000 TikTok creators are influencers who use it as their primary job.
• The average engagement rate for a TikTok video is around 2.6% of a creator’s follower account.
• Khabane Lame is the TikTok creator with the most followers (162.6 million)
• Charli d’Amelio is the TikTok creator with the most likes (11.7 billion)
• Zach King’s Magic Ride video has the most views on TikTok (2.3 billion)
• Charli d’Amelio has an annual revenue of $23 million. (source: Forbes)

TikTok Traffic Stats

As of October 2024, TikTok receives approximately 2.6 billion visits per month and from them, 944.4 million are unique visitors. As expected, 69.43% of TikTok users access the platform from mobile devices, while only 30.57% use it from their tabletop computers. The average TikTok visitor accesses 4.6 pages and stays on the platform for 8 minutes and 35 seconds. Last, but not least, TikTok has a bounce rate of 55.69% and the majority of its traffic comes from a direct source (72.06%) in contrast to 21.87% of them arriving from organic searches.

How Many TikTok Creators are There in 2024?

A recent report made by Social Blade shows how TikTok currently has approximately 1.3 million creators. These influencers (or aspiring influencers) create short videos from a selected niche and curate content specifically to grow and engage audiences. The larger is their entourage of followers, the higher is the chance to get noticed by brands and companies and earn revenue through sponsored content.

How Much Money do TikTok Influencers Earn in 2024?

TikTok moves millions of dollars on a daily basis, becoming a juicy source of income to its content creators. While the top influencers of the platform can generate up to seven or eight-figure salary, the average amount a typical TikToker earns is quite lower. It is estimated that the salary of a TikTok influencer is less than $15,000 per year. Only 100,000 TikTok creators are considered major influencers who are able to use this platform as their primary job.

Most Followed Person on TikTok

With a whopping amount of 162.6 million followers, Khabane “Khaby” Lame is the TikTok creator with the largest number of fans on the platform. Following close we find Charli D’Amelio with 155.7 million followers and MrBeast with 105.4 million fans. The three of them are the only TikTok creators who managed to surpass the barrier of 100 million fans. In fourth and fifth position we find Bella Poarch and Addison Rae with 94.5 and 88.7 million followers respectively. 

Here’s a list with the most-followed creators on TikTok worldwide as of November 2024:

1. Khabane Lame- 162.6 million followers
2. Charli D’Amelio- 155.7 million followers
3. MrBeast- 105.4 million followers
4. Bella Poarch- 94.5 million followers
5. Addison Rae– 88.7 million followers
6. Zach King- 82.2 million followers
7. Kimberly Loaiza- 82.6 million followers
8. Domelipa- 76.5 million followers
9. Cznburak- 74.9 million followers
10. Willie Salim- 58.8 million followers

(source: TikTok)

Top TikTok Influencers By Likes

Having the highest number of followers on TikTok doesn’t always translate to having the biggest number of likes. Engagement is crucial to generate revenue on this platform, making likes crucial for TikTok influencers wanting to make a living off their content.

As of November 2024, Charli D’Amelio is the TikTok influencer with the highest number of likes (11.7 billion of them spread in over 2,673 uploads). In second and third position we find Suama Anhubav and Krissi Malloy, both with 8.6 billion likes respectively. Closing the top five we find Barstoolsports with 7.8 billion and ESPN with 5.9 billion likes.

Below you can find the complete list of the top 10 TikTok influencers, ordered by total likes:

1. Charli D’Amelio- 11.7 billion likes
2. Suama Anhubav- 8.6 billion likes
3. Krissi Maloy- 8.6 billion likes
4. Barstoolsports- 7.8 billion likes
5. ESPN- 5.9 billion likes
6. Addison Rae- 5.8 billion likes
7. Kimberly Loaiza- 5.2 billion likes
8. Domelipa- 4.8 billion likes
9. Dixie D’Amelio- 3.3 billion likes
10. Avani- 3.1 billion likes

(source: TikTok)

Top Earning TikTok Influencers 2024

While most TikTok influencers earn less than $15,000 per year (48% of the total), there’s a small elite who makes big numbers with their TikTok videos. Stars of the social media platform, like Charli d’Amelio, earn millions through brand partnership and sponsored content. Would you like to know how much? Here’s a list of the highest-paid TikTok influencers and how much they have earnt in 2024.

1. Charli D’Amelio- $17.5 million
2. Dixie D’Amelio- $10 million
3. Addison Rae- $8.5 million
4. Khabi Lame- $5 million
5. Bella Poarch- $5 million
6. Josh Richards- $5 million
7. Kris Collins- $4.75 million
8. Avani Gregg- $4.75 million
9. Zach King- $3 million
10. Riyaz Aly- $2 million

(sources: Influencer Marketing Hub, Exploding Topics)

Most Viewed Videos on TikTok

Since 2017, TikTok has dominated the social media scene, entertaining and destroying boredom through its viral content. There are millions of iconic videos on the platform and surely you’ve already watched many of them but… Which are the most viewed TikToks of all time?

With over 2.3 billion views, the top contender of all TikTok videos is the famous Magic Ride by magician and entertainer Zach King. In it we can see the TikToker dressed in a Harry Potter outfit creating the illusion of riding a broom right in front of our eyes… just to shock us before revealing the truth of his magic trick. In second position and with over 1.7 billion views we find influencer James Charles and his Christmas Sisters Party, a shocking transformation of a living room into a glamorous winter wonderland. With 1.1 billion views and third position we welcome again Zach King with Unexpected Hiding Spots, another illusion where King plays with the audience crossing a mirror and appears where we least expect. In fourth and fifth position we find Zach King again with Glass and Cake Illusion (more than 967 million views) and Bella Poarch’s M to the B lipsynching video (825.5 million views).

Here’s the complete list with the top 10 TikToks with most views:

1. Zach King’s Magic Ride– 2.3 billion views
2. James Charles’ Christmas Sisters Party– 1.7 billion views
3. Zach King’s Unexpected Hiding Spots– 1.1 billion views
4. Zach King’s Glass and Cake Illusion– 967 million views
5. Bella Poarch’s M to the B– 828.5 million views
6. Leah Halton’s Praise Jah In the Moonlight– 798 million views
7. Zach King’s Paint Loop– 660.4 million views
8. Nyadollie’s Beauty Tutorial– 513.4 million views
9. Gab’s Strawberries Covered in Chocolate– 457.2 million views
10. Jamie32bish’s dancing to Say It Right– 448.3 million views

Most Liked Videos on TikTok

We already know which are the most viewed TikToks of all time but… Are they also the most liked videos? Surprisingly, that’s not the case. While some of these TikToks (like the infamous Strawberries Covered in Chocolate by Gabs) managed to make it into both top 10 lists, most are fresh faces in the rankings. If you’re curious, here’s a complete breakdown of the most-liked TikTok videos of all time:

1. Bella Poarch’s M to the B– 68.2 million likes
2. Leah Halton’s Praise Jah In the Moonlight– 56.2 million likes
3. Nick Luciano’s Sugar Crush– 54.1 million likes
4. Jamie32bish’s dancing to Say It Right– 53.7 million likes
5. Franek Bielak’s Mouth Drawing– 51.8 million likes
6. Gab’s Strawberries Covered in Chocolate– 50.8 million likes
7. Totouchanemu’s dancing to STAY– 45.3 million likes
8. Billie Eilish’s Time Warp Scan– 41.6 million likes
9. S4r4h43’s Strawberries Covered in Chocolate– 39.7 million likes
10. Khaby Lame’s How to Peel a Banana– 38 million likes

Wrap Up

Despite being a relatively “new” social media platform, TikTok has established a loyal base of users and content creators that can easily be compared to top dogs Facebook, YouTube or Instagram. In fact, TikTok is currently the 5th most popular social media website in the world. With billions of TikTokers creating and sharing videos on a daily basis, this social media platform has launched to fame millions of influencers all over the world. While earning a living through the platform is not an easy feat, a few elite TikTokers have become millionaires thanks to their witty and original videos.