Karma Automotive on Thursday unveiled the Amaris, an innovative plug-in hybrid coupe set to enter production in the fourth quarter of 2024. This announcement was made during the company’s inaugural Create Karma production event in Irvine, California.
The Amaris aims to fill the void left by the delayed Kaveya, a high-performance electric supercar originally slated for a 2026 debut but now pushed to 2027 due to shifting market demands for electric vehicles.
Utilizing a version of the aluminum spaceframe architecture that debuted with the Karma Revero sedan, the Amaris is designed for rapid development.
Karma’s commitment to luxury performance hybrids and potential shifts in electric vehicle
The Revero has been the brand’s flagship since 2017 and carries lineage from the original Fisker Karma—one of the first viable electric sedans before the Tesla Model S. The Amaris promises impressive performance figures, achieving 0 to 60 mph in under 3.5 seconds, with a top speed of 165 mph, marking a significant enhancement over the Revero.
Alongside the Amaris, Karma is preparing to replace the Revero with the Gyesera, a composite-bodied sedan that was teased in an all-electric version last year. The Gyesera will also utilize a plug-in hybrid powertrain, continuing the lineage established by its predecessor.
This move indicates Karma’s strategic shift away from its previous focus on fleet and commercial vehicle energy solutions, concentrating instead on luxury consumer models.
In a broader context, Karma’s rebranding effort includes refocusing its product lineup, which has faced delays in several proposed projects. As the automotive industry continues to evolve, Karma’s commitment to luxury performance hybrids and potential shifts in electric vehicle offerings illustrates the complexities of maintaining relevance in a competitive landscape.