Apple's transformation into Amazon seems complete with this new leaked product

While Apple is the queen of telephony and consumer computing in the United States and the rest of the West, Amazon is the one that holds the crown for gadgets and smart home hardware, a business in which it has been working for over 10 years to have the best speakers, thermostats, cameras, and other home products.

And at Apple, they know that if they strive in that direction, they can take advantage of a very lucrative business. From what we have learned, Tim Cook’s company plans to launch a smart home security camera in 2026. Or so claims Ming-Chi Kuo, a prominent figure with contacts in Apple’s supply chain in Asia.

“Apple is making its first foray into the smart home IP camera market, with mass production planned for 2026, targeting annual shipments of tens of millions,” wrote Kuo in a post published on Monday, adding that the Chinese tech company GoerTek will be the exclusive assembly supplier.

歌爾股份為Apple 2026年兩款新產品NPI供應商，預計自2025年開始Apple事業將恢復成長動能https://t.co/N3DQ4iIVRk

— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) November 12, 2024

What we know about Apple’s smart camera

According to Kuo, the smart home camera that Apple plans will integrate seamlessly with other Apple hardware products through wireless connectivity, giving it an advantage over rival camera manufacturers.

“This strategic move demonstrates Apple’s continued exploration of growth opportunities in the domestic market,” commented Kuo, adding that it is believed the user experience will significantly improve thanks to Apple’s vast ecosystem and the deep integration with Apple Intelligence and Siri.

An Apple supplier may have been tapped to build an Apple-designed smart home camera and future health-focused AirPods, according to analyst Ming-Chi Kuo.#Apple #AirPods

https://t.co/zIo7LJ5Qpr

— AppleInsider (@appleinsider) November 12, 2024

As Kuo suggests, a home security camera made by Apple could be part of a broader smart home ecosystem centered around Apple’s HomeKit platform. The feeds could be viewed through Apple TV or with an iPhone, Apple Watch, and other Apple devices capable of sending instructions and interacting with the camera.

Apple’s entry into the sector would likely have a significant impact on the home security camera market, which currently records about 35 million shipments per year with an approximate value of 7 billion dollars.

We conclude that Apple’s solid ecosystem could complicate life for rivals who are not able to innovate and offer something attractive in the face of competition from the tech giant.