The launch of two of the most anticipated shooters of the year is just around the corner. Battlefield 6 will premiere on October 10, and the EA franchise aims to make a big comeback, surpassing the expectations set by its previous releases. Meanwhile, Call of Duty: Black Ops 7 will hit stores on November 14, in a context where its popularity seems to be declining. In light of this situation, Activision has decided to intensify its marketing strategy with an innovative tactic.
An attempt to fight against the EA giant
The beta of Call of Duty Black Ops 7 will be extended until October 9, just one day before the launch of Battlefield 6. However, this is not the only measure to attract the attention of players. From October 9 to 16, users will be able to access a wide range of content for free, including multiplayer, the Zombies mode, and, for the first time in history, the complete campaign of the title. This approach marks a significant shift in Activision’s strategy, which until now had only allowed access to limited missions in similar open tests.
During this free week, players will be able to explore over 40 multiplayer maps and six Zombies maps, as well as participate in Halloween-themed events like The Haunting, which includes new modes and maps inspired by horror icons. Although this offer excludes ranked competitive modes, it does allow for full immersion in the rest of Season 6 content, including elements like iconic characters from horror movies. Activision’s intention is clear: to take on Battlefield 6 and ensure that Call of Duty Black Ops 7 does not fall behind in the battle for supremacy in the FPS genre.
