The second season of the series Separation has concluded with very favorable reviews, being hailed as one of the best productions in recent years. However, the success of the series does not translate into economic benefits for Apple TV+. According to a report from The Information, Apple’s streaming platform is facing annual losses exceeding one billion dollars, raising questions about its long-term viability.ç
If anyone is capable of overcoming financial difficulties, it is Apple
Despite its popularity, Apple TV+ had 45 million subscribers in 2023, positioning itself among competitors in the streaming market, such as Peacock, which has 36 million, and Hulu (Disney+), with 53 million. This increase in the user base could be driven by the success of series like Severance and Silo, which have captured the public’s attention. Nielsen reports that Apple TV+ users have consumed more than 3 billion minutes of Severance since the premiere of its second season; a remarkable figure that amounts to approximately one episode per subscriber.
Despite the considerable losses, Apple has a strong financial position with a net cash of approximately 57 billion dollars, allowing it to absorb such losses without compromising its stability. Additionally, the recent slight increase of 0.75% in its stock price, which reached 216.78 dollars, reinforces the company’s robustness in the market, where it maintains a market capitalization of 3.26 trillion dollars.
In a move that surprises some analysts, Severance has been renewed for a third season, despite the financial difficulties facing Apple TV+. This decision reflects Apple’s confidence in the series and its commitment to quality content, even in a challenging economic environment.