While most of us may think that Facebook is past its prime in the realm of the internet and social media, the latest quarterly report from Meta has revealed that it boasts over 3 billion monthly active users, which is a truly remarkable milestone.
We also know that Meta and its investors are more than pleased with that figure, but that’s not the only one. Facebook has an astounding number of daily users as well. To be precise, Mark Zuckerberg’s social network accumulates 2.064 billion daily active users during this last quarter, who primarily engage in viewing memes and suggested videos on the platform.
Facebook is on a roll
These figures represent a notably significant growth for Meta’s social network, which had around 2.037 billion daily active users in the previous quarter. The growth is even more substantial when compared to Facebook’s numbers in previous periods. In any case, it’s evident that the platform is experiencing a very favorable moment, and Zuckerberg seems to have a clear understanding of the reason behind this success.
Reels are highly present on both Instagram and Facebook, and they appear to be one of the main reasons these platforms remain at the top today. This video feature for Meta’s services was created in response to TikTok and, according to Mark Zuckerberg himself, it now accumulates 200 billion daily views, counting both Instagram and Facebook.
Despite the waning interest in the metaverse and the decreasing desire of young people to use Facebook, the results of this last quarter seem more than satisfactory for Meta. They have managed to amass around 3.880 billion monthly active users across all their services. This last figure is truly remarkable as it represents nearly half of the world’s population.
Let’s remember that the company owns Facebook, Instagram, WhatsApp, and the recently launched Threads. Regarding Threads, Mark Zuckerberg said the following: “We saw unprecedented growth from the beginning, and, more importantly, we are seeing more people returning daily than we expected.”
