Apple Intelligence is in beta. Not only does it come with iOS 18.1, which is a beta operating system, but when it is officially launched this fall, it will still carry the beta label. Why? Because a tool like this needs to be polished, receive feedback, be tested in the real world and that’s why, if we use Apple Intelligence we gain points, but for what?
Will we win anything?
Apple has implemented a very interesting feature in the beta versions of macOS 15.1, iOS 18.1, and iPadOS 18.1: a scoring system integrated into the Feedback Assistant application, designed to evaluate the interaction we have with Apple Intelligence’s generative content.
The new feature, simply called “Rate Your Experiences”, allows us to rate the generative content provided by Apple Intelligence in different applications, such as Mail and Messages. The system is based on a like or dislike button next to the recently generated content, indicating our level of satisfaction.
The truth is that throughout the system we already have these buttons available, but it is also true that too many times in this context we do not take the time to evaluate a response. Thus, in the feedback app, we find them all gathered for a quick evaluation. An evaluation that is crucial, as it helps Apple to adjust and improve the accuracy and relevance of the content created by its generative models.
We can highlight, always in the case of negative feedback, specific problems such as “difficult to understand”, “lack of key details”, “incorrect attributions”, among others. We are also given the option to add additional comments to provide more context about the evaluation.
The interesting thing about this system is that it not only collects opinions, but also rewards us with points for each feedback provided. This gamified approach could be interpreted as a way to motivate us to interact more actively with the feedback system, but the truth is that we don’t know anything about the functionality of the accumulated points.
The lack of information about the usefulness of these points has generated some curiosity. Could these points be translated into some kind of tangible reward, such as discounts on Apple services or priority access to future betas? Or are they simply a way to measure individual contribution without a direct reward?
The implementation of this points system demonstrates Apple’s interest in integrating artificial intelligence into the ecosystem in the best possible way. We will see if, with a later beta, we learn more about this curious system. In the meantime, if we are already using Apple Intelligence (even from Europe), it is better to provide feedback. Let’s see if we receive any rewards. And if not, the reward will be a better Apple Intelligence thanks to our feedback.
