Meta, the company that owns Instagram, says it has updated the recommendation systems behind the app’s feed. According to the company, the change has led to a reported 6% bump in time spent on Instagram.
Meta says better ranking across Instagram and Facebook is putting more posts, videos, and creators in front of people who are likely to watch, like, or share them. The effect is pretty clear: Instagram keeps moving further away from its old friends-first identity and more toward a discovery machine.
Reels is still at the center of that push. Meta is betting that if it gets better at predicting what you’ll want to watch next, you’ll stay in the app longer, see more ads, and give Instagram a stronger chance of keeping up with TikTok’s deeply personalized feed.
If you use Instagram regularly, your feed will probably feel even more tailored over time. That can make the app feel more useful, but also harder to put down. Critics have been warning for years that highly tuned feeds can encourage compulsive scrolling, especially among younger users.
Instagram is available now on iOS and Android.
Author: Alijah Raechel Nuestro
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"de-DE": "Alijah Nuestro ist eine Autorin und Creative Practitioner, die von der De La Salle University in Manila graduiert hat. Sie spezialisiert sich auf kreatives Schreiben und konzentriert sich dabei besonders auf Prosa, die Charakter, Stimme und narrative Form erforscht. Neben ihrer Arbeit in der Prosa hat sie sich mit Drehbuchschreiben, Event-Writing und Copywriting befasst, was es ihr ermöglicht hat, ihre Erzählfähigkeiten über verschiedene Medien und Zielgruppen hinweg anzupassen.",
"en-US": "Alijah Nuestro is a writer and creative practitioner who graduated from De La Salle University, Manila. She specialises in creative writing, with a primary focus on fiction that explores character, voice, and narrative form. Alongside her work in fiction, she has engaged in scriptwriting, event writing, and copywriting, allowing her to adapt her storytelling skills across different mediums and audiences.",
"es-ES": "Alijah Nuestro es escritora y creadora que se graduó en la Universidad De La Salle de Manila. Se especializa en escritura creativa, con especial énfasis en narrativa de ficción que explora la personalidad de los personajes, la voz narrativa y la forma. Además de su trabajo en ficción, ha participado en guionismo, redacción de eventos y copywriting, lo que le ha permitido adaptar sus habilidades narrativas a diferentes medios y audiencias.",
"fr-FR": "Alijah Nuestro est une auteure et praticienne créative diplômée de l'Université De La Salle à Manille. Elle se spécialise dans l'écriture créative, en mettant l'accent sur la fiction qui explore le caractère, la voix et la forme narrative. Parallèlement à son travail de fiction, elle s'est engagée dans la rédaction de scénarios, la rédaction d'événements et la rédaction publicitaire, ce qui lui a permis d'adapter ses compétences en narration à différents médiums et audiences.",
"it-IT": "Alijah Nuestro è una scrittrice e operatrice creativa laureata presso la De La Salle University di Manila. Si specializza in scrittura creativa, con un focus principale sulla narrativa di carattere e voce narrante. Accanto al suo lavoro nella fiction, ha sviluppato competenze nella sceneggiatura, nella scrittura per eventi e nella copywriting, adattando le sue abilità di storytelling a diversi media e pubblici.",
"nl-NL": "Alijah Nuestro is een schrijfster en creatief beoefenaar die afstudeerde aan De La Salle University in Manila. Ze specialiseert zich in creatief schrijven, met een focus op fictie waarin karakter, stem en narratieve vorm centraal staan. Naast haar werk aan fictie heeft ze zich beziggehouden met scriptwriting, event writing en copywriting, waardoor ze haar vertelkunst weet aan te passen aan verschillende media en doelgroepen.",
"pl-PL": "Alijah Nuestro to pisarka i twórczyni, absolwentka Uniwersytetu De La Salle w Manili. Specjalizuje się w pisarstwie kreatywnym, ze szczególnym naciskiem na fikcję, która eksploruje postaci, głos i formę narracyjną. Oprócz pracy nad fikcją zajmuje się scenariuszami, pisaniem scenariuszy do wydarzeń oraz copywritingiem, co pozwala jej adaptować umiejętności storytellingowe na różne medium i dla różnych odbiorców.",
"pt-BR": "Alijah Nuestro é uma escritora e criadora de conteúdo formada pela De La Salle University, Manila. Ela se especializa em escrita criativa, com foco principal em ficção que explora personagem, voz e estrutura narrativa."
}
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