The recent trailer for Highguard, presented at the Game Awards, has received criticism on social media for its lack of differentiation from other free heroic shooters. According to Wildlight Entertainment’s CEO, Dusty Welch, the company acknowledges that the preview could have done a better job of highlighting the uniqueness of its proposal. Despite the negative reactions, Welch remains optimistic about the game’s future, arguing that they do not need a large number of initial players to succeed. “What we really hope for is a core of loyal fans who love us,” said the game’s director, Mohammad Alavi.
Few but good
Wildlight Entertainment, which has approximately 100 employees, has 60 veterans from Respawn on its team, known for their work on titles like Titanfall and Apex Legends. This experience is aimed at enhancing game development and attracting a target audience despite the saturation of the genre. Welch notes that while there is talk of fatigue in the shooter market, this sector is actually still growing, offering new opportunities for Highguard.
Alavi comments that the game is based on an innovative 3v3 “tug of war” mode, where teams compete to control bases, adding complexity and depth to the gaming experience. Although concerns have been raised about public receptiveness, the team is aware that they must proactively respond to negative perceptions on social media. “The internet will do its thing,” added Jason Torfin, VP of product and publishing, echoing the need to understand the criticism.
The company will self-publish, allowing them to have control over the launch and evolution of the game. While the road ahead may be challenging, the founders are determined to focus on creating a solid product that connects with their audience. Expectations will continue to rise as the release date of Highguard approaches.