Safari appears in a curious and somewhat troubling advertisement about privacy in browsing. It’s a clip that highlights the “browser that is truly private” and shows security cameras, reimagined as annoying birds and bats, hovering around smartphone users as they browse the internet. These cameras symbolize website trackers that, in the ad’s universe, are omnipresent until an iPhone user decides to open Safari, at which point the cameras explode in the air.
“The browser that is truly private”
Apple’s browser has been designed to protect us from cross-site tracking by using intelligent tracking prevention, which detects and blocks domains that collect tracking data. In addition, Safari hides your IP address from known trackers and offers services to protect users while browsing, like iCloud Private Relay.
Beyond this quite curious ad, the truth is that Safari periodically introduces more and more measures to protect our privacy. It’s true that there are other browsers with similar functions, but it should also be recognized that among the browsers with the highest market share, few offer this kind of protection.
On the iPhone and Apple devices, using Safari has multiple advantages. On the Mac, Safari allows you to browse an average of 5 hours longer (assuming 100% battery) than other browsers, in addition to faster speed and some very interesting extensions. Its integration with the Mac system is another strong point, but security is probably the most appealing argument.
Apple’s commitment to privacy goes beyond Safari and what other popular browsers like Chrome offer, positioning Safari as the browser of choice for anyone who cares about protecting their privacy.
